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I am a versatile graphic designer with over twenty years of experience delivering high-impact visual solutions for branding, advertising, and entertainment projects. I blend strong conceptual design with a solid command of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat) to craft cohesive marketing assets across print, digital, packaging, and social media. Recently I expanded into film and television art direction, bringing a fresh perspective on visual storytelling and spatial design. I thrive in deadline-driven environments, collaborating across multidisciplinary teams, and delivering creative work that connects and communicates effectively.…I am a versatile graphic designer with over twenty years of experience delivering high-impact visual solutions for branding, advertising, and entertainment projects. I blend strong conceptual design with a solid command of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat) to craft cohesive marketing assets across print, digital, packaging, and social media. Recently I expanded into film and television art direction, bringing a fresh perspective on visual storytelling and spatial design. I thrive in deadline-driven environments, collaborating across multidisciplinary teams, and delivering creative work that connects and communicates effectively.

Victor Cuellar

Graphic Designer, Illustrator, Brand Designer, +7

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I am a versatile graphic designer with over twenty years of experience delivering high-impact visual solutions for branding, advertising, and entertainment projects. I blend strong conceptual design with a solid command of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat) to craft cohesive marketing assets across print, digital, packaging, and social media. Recently I expanded into film and television art direction, bringing a fresh perspective on visual storytelling and spatial design. I thrive in deadline-driven environments, collaborating across multidisciplinary teams, and delivering creative work that connects and communicates effectively.…I am a versatile graphic designer with over twenty years of experience delivering high-impact visual solutions for branding, advertising, and entertainment projects. I blend strong conceptual design with a solid command of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat) to craft cohesive marketing assets across print, digital, packaging, and social media. Recently I expanded into film and television art direction, bringing a fresh perspective on visual storytelling and spatial design. I thrive in deadline-driven environments, collaborating across multidisciplinary teams, and delivering creative work that connects and communicates effectively.

Available to hire

I am a versatile graphic designer with over twenty years of experience delivering high-impact visual solutions for branding, advertising, and entertainment projects. I blend strong conceptual design with a solid command of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat) to craft cohesive marketing assets across print, digital, packaging, and social media.

Recently I expanded into film and television art direction, bringing a fresh perspective on visual storytelling and spatial design. I thrive in deadline-driven environments, collaborating across multidisciplinary teams, and delivering creative work that connects and communicates effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Photo

Intermediate

Web Design

Intermediate

Language

Work Experience

Graphic Designer at Freelance

June 1, 1997 - Present

Designed branding, corporate identity systems, marketing materials, packaging, web UI, and motion graphics, ensuring brand consistency and creative alignment. Partnered with the National Film Board of Canada to create motion graphics for The Loxleys and the War of 1812 and Kids in Jail, collaborating with multidisciplinary teams to meet creative and technical goals. Recently became a permittee for IATSE Local 891 as part of the Art Department.

Graphic Designer / Revit Modeler / Drafting Technician at McElhanney

November 1, 2024 - October 7, 2025

Reported to both the Geospatial Branch Manager and Marketing Manager, delivering creative design and technical production for internal and client projects. Developed the company's as-built 3D Revit modeling service from concept to established offering, creating models from 3D scanner point clouds. Designed marketing materials and internal communication assets, adhering to brand guidelines and quality standards.

Course Assistant at UBC Sauder School of Business

February 1, 2024 - October 7, 2025

Supported instructors in professional programs, coordinating classroom and online learning activities to ensure smooth delivery and consistent communication. Provided technical troubleshooting and guidance to students, maintaining a high-quality learning experience.

Packaging Designer / Illustrator / Production Designer at Quality Craft

October 1, 2012 - October 7, 2025

Designed packaging, product logos, and marketing materials in collaboration with Marketing leadership, maintaining brand guidelines. Illustrated both simple and complex instruction sheets for packaging inclusion. Created Spanish-language packaging adaptations for international markets.

Print Production Designer at TRADER Corporation

July 1, 2010 - October 7, 2025

Produced print ads and magazine layouts, ensuring visual consistency in typography, imagery, and branding. Assisted in automating ad creation processes and transitioning the production workflow from Windows to Mac platforms. Supervised the production of ad creation processes as operators adapted to new systems.