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SEO & Performance Marketing Specialist with hands-on experience in SEO, SEM, Google Ads, Meta Ads, and campaign optimization across hospitality brands. Skilled in improving organic visibility, managing paid media, conducting keyword research, and delivering performance reporting using GA4 and Google Search Console. Strong focus on data-driven marketing to grow traffic, improve campaign efficiency, and achieve measurable digital performance. Experienced with technical SEO collaboration, audience targeting, A/B testing, and optimization using tools like Google Tag Manager, Ahrefs, SEMrush, and Looker Studio.…SEO & Performance Marketing Specialist with hands-on experience in SEO, SEM, Google Ads, Meta Ads, and campaign optimization across hospitality brands. Skilled in improving organic visibility, managing paid media, conducting keyword research, and delivering performance reporting using GA4 and Google Search Console. Strong focus on data-driven marketing to grow traffic, improve campaign efficiency, and achieve measurable digital performance. Experienced with technical SEO collaboration, audience targeting, A/B testing, and optimization using tools like Google Tag Manager, Ahrefs, SEMrush, and Looker Studio.

Victor Christopher

Digital Marketer, Performance Marketer, Marketing Analyst, +4

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SEO & Performance Marketing Specialist with hands-on experience in SEO, SEM, Google Ads, Meta Ads, and campaign optimization across hospitality brands. Skilled in improving organic visibility, managing paid media, conducting keyword research, and delivering performance reporting using GA4 and Google Search Console. Strong focus on data-driven marketing to grow traffic, improve campaign efficiency, and achieve measurable digital performance. Experienced with technical SEO collaboration, audience targeting, A/B testing, and optimization using tools like Google Tag Manager, Ahrefs, SEMrush, and Looker Studio.…SEO & Performance Marketing Specialist with hands-on experience in SEO, SEM, Google Ads, Meta Ads, and campaign optimization across hospitality brands. Skilled in improving organic visibility, managing paid media, conducting keyword research, and delivering performance reporting using GA4 and Google Search Console. Strong focus on data-driven marketing to grow traffic, improve campaign efficiency, and achieve measurable digital performance. Experienced with technical SEO collaboration, audience targeting, A/B testing, and optimization using tools like Google Tag Manager, Ahrefs, SEMrush, and Looker Studio.

Available to hire

SEO & Performance Marketing Specialist with hands-on experience in SEO, SEM, Google Ads, Meta Ads, and campaign optimization across hospitality brands. Skilled in improving organic visibility, managing paid media, conducting keyword research, and delivering performance reporting using GA4 and Google Search Console.

Strong focus on data-driven marketing to grow traffic, improve campaign efficiency, and achieve measurable digital performance. Experienced with technical SEO collaboration, audience targeting, A/B testing, and optimization using tools like Google Tag Manager, Ahrefs, SEMrush, and Looker Studio.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Performance Marketing Associate at Mbrebes Mili Food

September 1, 2025 - October 19, 2025

Planned and executed Meta Ads CPAS campaigns to drive awareness and sales for fried shallots and garlic oil products; contributed to improved conversion efficiency and ROAS; collaborated with design/content/strategy teams to align assets with business objectives.

Campaign Strategy Consultant at Mama Bear

July 1, 2025 - Present

Project: Collaborative Performance Advertising Solution Marketplace Ads. Built initial CPAS campaign strategy, analyzed performance data with pivot tables, identified top-performing products, and recommended budget reallocations across bids, audiences, creatives, and placements.

Performance Marketing Associate at Ote - Ote Golden Porong

April 1, 2025 - Present

Defined target market segments, conducted market research, and planned Meta Ads campaigns to boost brand awareness and product visibility; optimized performance through testing and data analysis.

Digital Marketing Specialist at KJ Agency

March 1, 2025 - Present

Created content briefs, planned campaigns, defined target audiences, produced social media and SEO content; managed Meta Ads and conducted SEO keyword optimization; monitored campaigns and provided actionable optimization insights.

Performance Marketing Associate at RevoU

February 1, 2025 - Present

Led end-to-end Meta Ads and Google Ads campaigns for a pre-launch brand, focusing on awareness and early engagement; achieved a 6% increase in conversion rate; aligned messaging across platforms and teams.

Assistant SEO Specialist at Montigo Resorts

January 1, 2025 - Present

Supported SEO and paid media initiatives across multiple hospitality properties (Montigo Resorts Nongsa Batam, Montigo Resorts Seminyak Bali, Montigo Resorts Somerset, and Ellen Kensington London). Executed data-driven and AI-assisted SEO strategies including keyword research, competitor analysis, SEO audits, and content optimization to improve organic traffic, rankings, and search visibility. Collaborated with developers to enhance site speed, mobile experience, indexing, crawlability, and technical SEO health. Planned, executed, and optimized paid campaigns across Google Ads, Meta Ads, and TikTok Ads using audience insights, A/B testing, and performance data. Managed backlink, local SEO, and Google Business Profile optimization to strengthen domain authority and local visibility while monitoring performance via GA4, Google Search Console, Google Tag Manager, Ahrefs, and ad platform reports.