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Marketing Manager and Marketing Specialist with a background in Journalism and over five years of experience across Australia and Chile. I develop and execute marketing strategies that connect brands with the right audiences, strengthen their digital presence and support business growth. My experience spans hospitality, SaaS, professional services and digital media, with expertise in content strategy, website optimisation, SEO and multi- channel campaigns.…Marketing Manager and Marketing Specialist with a background in Journalism and over five years of experience across Australia and Chile. I develop and execute marketing strategies that connect brands with the right audiences, strengthen their digital presence and support business growth. My experience spans hospitality, SaaS, professional services and digital media, with expertise in content strategy, website optimisation, SEO and multi- channel campaigns.

Victoria Acevedo

Content Producer, SEO Expert, Digital Marketer, +6

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Marketing Manager and Marketing Specialist with a background in Journalism and over five years of experience across Australia and Chile. I develop and execute marketing strategies that connect brands with the right audiences, strengthen their digital presence and support business growth. My experience spans hospitality, SaaS, professional services and digital media, with expertise in content strategy, website optimisation, SEO and multi- channel campaigns.…Marketing Manager and Marketing Specialist with a background in Journalism and over five years of experience across Australia and Chile. I develop and execute marketing strategies that connect brands with the right audiences, strengthen their digital presence and support business growth. My experience spans hospitality, SaaS, professional services and digital media, with expertise in content strategy, website optimisation, SEO and multi- channel campaigns.

Available to hire

Marketing Manager and Marketing
Specialist with a background in
Journalism and over five years of
experience across Australia and Chile. I
develop and execute marketing
strategies that connect brands with the
right audiences, strengthen their digital
presence and support business growth.
My experience spans hospitality, SaaS,
professional services and digital media,
with expertise in content strategy,
website optimisation, SEO and multi-
channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Marketing Manager at Riverside Apartments & Hotel Ballina

March 18, 2025 - Present

Led the hotel’s marketing strategy across website, SEO, email, social media, and advertising, aligning initiatives with commercial objectives. Led website redesign and content strategy, coordinating the hotel’s rebrand across digital platforms and the property. Managed the digital customer journey and online reputation using guest feedback and performance data to optimize marketing activity, delivering a 320% increase in direct website bookings and a 48.9% increase in indirect booking revenue for FY2025–26 compared with FY2024–25.

Marketing Specialist at UHY Chile

January 18, 2025 - November 29, 2024

Created digital marketing content for a Chilean accounting firm with 25+ years of experience, including building a website and implementing SEO strategies. Produced educational B2B content, turning complex accounting and tax topics into accessible communications. Supported corporate communications for local and international industry events, including Spanish-English translation.

Marketing Manager at Crossware Australia

March 25, 2024 - June 30, 2024

Managed the marketing team and led strategy and execution across Australia and New Zealand for a global SaaS company. Oversaw website content, SEO, email marketing, social media, and digital campaigns using performance insights to support lead generation. Led international technology events with strategic partners including Microsoft and Google, managing six-figure budgets from planning through on-site delivery.

Content Marketing Manager at Adity Chile

November 15, 2021 - January 31, 2023

Developed and executed a content marketing strategy across Instagram, Facebook, LinkedIn, and YouTube, reaching a community of 10,000+ followers. Created SEO-focused blog articles, e-books, podcasts, and video content, and delivered email marketing campaigns. Coordinated webinars and Meta Ads campaigns, using performance metrics to optimize activity, strengthen brand awareness, and support acquisition of high-profile clients.

Education

Bachelor’s degree (Social Sciences and Humanities) at EF Cambridge School (England)

July 9, 2015 - July 9, 2018

General English course at Universidad Diego Portales (Chile)

March 20, 2023 - September 29, 2023

Bachelor’s degree (Social Communication and Journalism) at Inforum Education (Australia)

March 6, 2016 - October 26, 2020

Diploma (Main Marketing Communications) at Academia Adity (Chile)

January 26, 2021 - September 21, 2021

Certificate (Social Media Advertising) at Pontificia Universidad Católica de Chile

January 3, 2022 - January 19, 2022

Certificate (SEO Web Positioning) at Universidad Diego Portales (Chile)

January 1, 2022 - June 9, 2022

Bachelor’s degree in Social Sciences and Humanities at Cambridge School

July 9, 2015 - July 9, 2018