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Hi, I’m Victoria Alenich! I'm Meta Ads Strategist with 10+ years of experience and €30M+ in managed ad spend across e-commerce, DTC, SaaS, and lead generation. I help growth-stage companies unlock Meta's potential with a creative-first approach that scales paid social through compelling creative and strategic campaign architecture. I also founded Zero to Ads to teach business owners how to run profitable Facebook & Instagram ads themselves, starting from €5/day. My mission is to bridge creative, data, and media buying to turn creative into revenue.…Hi, I’m Victoria Alenich! I'm Meta Ads Strategist with 10+ years of experience and €30M+ in managed ad spend across e-commerce, DTC, SaaS, and lead generation. I help growth-stage companies unlock Meta's potential with a creative-first approach that scales paid social through compelling creative and strategic campaign architecture. I also founded Zero to Ads to teach business owners how to run profitable Facebook & Instagram ads themselves, starting from €5/day. My mission is to bridge creative, data, and media buying to turn creative into revenue.

Victoria Alenich

Marketing Strategist, Growth Marketer, Marketing Consultant, +2

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Hi, I’m Victoria Alenich! I'm Meta Ads Strategist with 10+ years of experience and €30M+ in managed ad spend across e-commerce, DTC, SaaS, and lead generation. I help growth-stage companies unlock Meta's potential with a creative-first approach that scales paid social through compelling creative and strategic campaign architecture. I also founded Zero to Ads to teach business owners how to run profitable Facebook & Instagram ads themselves, starting from €5/day. My mission is to bridge creative, data, and media buying to turn creative into revenue.…Hi, I’m Victoria Alenich! I'm Meta Ads Strategist with 10+ years of experience and €30M+ in managed ad spend across e-commerce, DTC, SaaS, and lead generation. I help growth-stage companies unlock Meta's potential with a creative-first approach that scales paid social through compelling creative and strategic campaign architecture. I also founded Zero to Ads to teach business owners how to run profitable Facebook & Instagram ads themselves, starting from €5/day. My mission is to bridge creative, data, and media buying to turn creative into revenue.

Available to hire

Berlin, Germany

Hi, I’m Victoria Alenich!

I’m Meta Ads Strategist with 10+ years of experience and €30M+ in managed ad spend across e-commerce, DTC, SaaS, and lead generation.

I help growth-stage companies unlock Meta’s potential with a creative-first approach that scales paid social through compelling creative and strategic campaign architecture.

I also founded Zero to Ads to teach business owners how to run profitable Facebook & Instagram ads themselves, starting from €5/day. My mission is to bridge creative, data, and media buying to turn creative into revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Founder at Zero to Ads

February 1, 2025 - Present

Founded Zero to Ads, a Meta advertising education platform that teaches small business owners to run profitable Facebook & Instagram campaigns independently. Built a curriculum based on €30M+ in personally managed ad spend, distilling enterprise-level creative strategy, campaign architecture, and scaling frameworks into an accessible, budget-friendly methodology starting at €5/day. Product ecosystem includes a self-paced ads course, a 5-week group coaching programme, 1:1 breakthrough sessions, and a creative strategy workbook. Also provide fractional consulting and paid social audits for growth-stage companies looking to optimize or scale their Meta advertising.

Mentor at GrowthMentor

June 1, 2024 - Present

Selected as a mentor on GrowthMentor's vetted platform, advising startup founders and marketing teams on paid social strategy, creative-driven performance marketing, and marketing automation. Focus areas include Meta campaign architecture, creative testing frameworks, and scaling ad spend profitably.

Head of Growth and Demand Generation at Kitchn.io

April 1, 2021 - February 1, 2024

Led initiatives in organic content creation and SEO to boost online presence and customer engagement. Collaborated closely with founders on strategic projects, including a DTC programme, Kitchn Academy, Builder Plan and customer re-engagement. Worked closely with top-tier paid social agencies and DTC brands on paid social automation strategy and standardisation projects.

Team Lead Paid Social at foodspring

March 1, 2020 - April 1, 2021

Led the paid social team, managing a monthly 7-digit budget, creating the strategy aligning with the company north star goals. Built a cross-functional team across creative, marketing, and data, improving the creative hit-rate. Implemented custom automation solutions, automating 80% of ad operations and saving a six-figure figure in software costs. Transformed optimisation targets, leading cross-channel projects in attribution and incremental growth.

Team Lead Paid Social at Asana Rebel

July 1, 2018 - February 1, 2020

Led the paid social team, scaled daily ad spend while keeping ROAS stable. Responsible for 'performance content' development, boosting campaign scale and efficiency through innovation and A/B testing. Developed a cross-functional system to improve the creative hit-rate and scale customer acquisition efforts.

Freelance Business Consultant at Self-Employed / Berlin-based consultancy

September 1, 2015 - Present

Berlin-based performance marketing consultant specialising in Meta advertising for growth-stage startups and e-commerce brands. Over 10 years, managed €30M+ in ad spend across market entry, creative strategy, e-commerce, and B2B campaigns.