I am a highly creative and results-oriented project manager, graphic designer, and copywriter with 16 years of experience in the design and advertising industry across the UK and Middle East.
I am a highly creative and results-oriented project manager, graphic designer, and copywriter with 16 years of experience in the design and advertising industry across the UK and Middle East. I have a passion for developing brand visions into compelling narratives and visual assets, and I enjoy working both independently and collaboratively in fast-paced environments.
My skills range from brand development and creative design to content creation and project management. I have worked with a diverse range of clients, helping challenger brands grow through sustainability communication strategies, marketing research, and innovative brand development.
Determined to keep old traditions relevant and alive, the Crown Prince of Fujairah launched the Al Saif Competition, championing local swordsmen skilled at the regional art of dancing with swords. I was contracted to brand the event, with logo, collateral, adverts, invitations, OOH, brochures and general information in both English and Arabic. photo logo graphicdesigner branding illustrator designer
Long-established popular Mexican restaurant, Loca opened in Dubai in 2009, and opened their second branch in Abu Dhabi several years later. Specialising in authentic Mexican cuisine, they are also famous for an extensive beer menu, regularly updating their offering with beer from all over the world. Since opening, I have helped develop their brand, and designed in house and published adverts, menus, website and social media presence. photo logo graphicdesigner branding illustrator webdesigner designer
Long-established popular Mexican restaurant, Loca opened in Dubai in 2009, and opened their second branch in Abu Dhabi several years later. Specialising in authentic Mexican cuisine, they are also famous for an extensive beer menu, regularly updating their offering with beer from all over the world. Since opening, I have helped develop their brand, and designed in house and published adverts, menus, website and social media presence. logo graphicdesigner branding photo illustrator webdesigner designer
IVFBabble is an online resource for those undergoing fertility treatment and IVF. They regularly attend exhibitions, conduct podcasts and online interviews, support IVF globally and have recently introduced a range of supplements and home test kits. logo graphicdesigner branding illustrator designer
IVFBabble is an online resource for those undergoing fertility treatment and IVF. They regularly attend exhibitions, conduct podcasts and online interviews, support IVF globally and have recently introduced a range of supplements and home test kits. photo logo graphicdesigner branding illustrator designer
IVFBabble is an online resource for those undergoing fertility treatment and IVF. They regularly attend exhibitions, conduct podcasts and online interviews, support IVF globally and have recently introduced a range of supplements and home test kits.
RHS Logistics offers a full range of logistics and supply chain solutions from their headquarters in Jebel Ali Free Zone, Dubai, UAE. My task was to create a pair of advertisements that focused on their distribution management technology. photo graphicdesigner designer
SSH has provided architectural and engineering consultancy services throughout the MEA region since 1961. In commemoration of their anniversary and to celebrate their achievements over the years, SSH commissioned me to design a coffee table-style book featuring their most iconic projects. The final design featured cut-outs that emphasised the feats of engineering accomplished. logo photo graphicdesigner branding illustrator designer
The Executive Office is the administrative centre for Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum. His in-house team handbook, 'How We Seed Impact' was ready for a refresh and, together with a team of local illustrators, I redesigned his employee document with references to regional flora and fauna, and drawing inspiration from traditional Arabic calligraphy for the typography.
Offering physiotherapy, sports massage, yoga and pilates, Bonne Sante's mission is to keep skiers mountain fit. Their brand required a refresh, with support collateral, new website, uniforms and brochure.
Local artisan beekeeper with small batch annual harvests sought a brand that would reflect the simplicity and exclusivity of his product. Brillscote Bees honey is sold in local boutique stores only. packaging packagedesign
Senior role in an advertising and brand communication company servicing clients from leisure and tourism to finance and government departments. Responsibilities included brand development, campaign concept and design, and writing content for press releases and magazine articles. Clients included HSBC, Hawksford, States of Jersey and Taj Hotels.
Currently on part-time contracts with agencies and individual clients assisting SMEs and startups with brand development, business plan design, account setup, marketing research and strategy. Contracts include sustainability communications strategy for HSBC (Expat) and B2C marketing research and strategy for Sure Pet Care. Also ongoing project management and creative contract work with vtwo studio including projects for Fairway and The Royal Yacht.
Responsible for complete concept through to production of advertising campaigns, branding and graphic design for over 40 companies including ShoCho Management Services, Ritz Carlton Dubai, IVFBabble, SSH Design Kuwait, Fujairah Ruler's Office, and The Government of Dubai Executive Office.
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