I'm Tori — a mid-level designer who values emotion, clarity, and purposeful design. I enjoy building on visual identities through digital and print to help brands express who they truly are. I'm curious, self motivated, and grow best in bustling team environments.

Victoria Smith

I'm Tori — a mid-level designer who values emotion, clarity, and purposeful design. I enjoy building on visual identities through digital and print to help brands express who they truly are. I'm curious, self motivated, and grow best in bustling team environments.

Available to hire

I’m Tori — a mid-level designer who values emotion, clarity, and purposeful design.

I enjoy building on visual identities through digital and print to help brands express who they truly are.

I’m curious, self motivated, and grow best in bustling team environments.

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Work Experience

Graphic Designer at The Synergy CHC
September 1, 2021 - May 1, 2026
Designed high-performing marketing assets across six consumer brands, including digital advertising, email campaigns, social media content, and website graphics. Maintained distinct brand identities while switching between visual styles seamlessly. Organized content calendars and created engaging social media content for Facebook, Instagram, and TikTok. Built high-performing digital ads for Meta, Google, and Amazon Ads, and elevated commercials and video ads with animated text, graphics, icons, transitions, voiceover, and music. Planned and executed high earning email campaigns using Klaviyo. Produced clean, professional graphics for websites, landing pages, and digital marketing materials. Communicated regularly via email and Slack with proof of concept, drafts, and final copy; managed projects end-to-end independently from concept through final delivery. Learned new tools and adapted to company needs, including Enve to AI Image Labs, ChatGPT, and Adobe Firefly.
Graphic Designer at Community Ch
September 1, 2020 - December 1, 2020
Freelance Designer at Rhapsody Bar
March 1, 2020 - May 1, 2020
Designed a new print-ready menu for Rhapsody. Created an editable PDF version to change menu “specials,” constrained by the in-house printer capabilities, using limited colors to reduce ink costs and legal-sized paper only.

Education

Graduate degree (Graphic design) at Conestoga College
September 1, 2017 - June 1, 2020
Secondary school (Sir John A. Macdonald) at Sir John. A Macdonald secondary
September 1, 2014 - June 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods