Playful Brand Identity for an Ice Cream Brand

What was the client’s brief? A fun, eye-catching brand that feels sweet and shareable on shelves and on social media.

What I made: A pink-and-blue identity with a custom ice cream logo mark, packaging mockups, stickers and Instagram post templates.

What the result was: A cheerful, cohesive brand that is instantly recognisable across tubs, cones and feeds.