VICTORIA YAMASHITA KAMAKURA
I’m Victoria Yamashita Kamakura, a third-year BA (Hons) Communications, PR & Advertising student at City St George’s, University of London, passionate about fashion, art, music, film, and the way advertising turns…
About
I’m Victoria Yamashita Kamakura, a third-year BA (Hons) Communications, PR & Advertising student at City St George’s, University of London, passionate about fashion, art, music, film, and the way advertising turns culture into connection. I enjoy creating editorial-style content and campaign storytelling that speaks to different audiences—especially Gen Z—while staying grounded in clear objectives and measurable results.
Through my experience across social media, editorial fashion coverage, and community-focused initiatives, I’ve developed strong skills in content creation, copywriting, digital strategy, and audience engagement. I’ve led projects that grew online visibility, supported brands and NGOs with culturally relevant messaging, and helped turn complex ideas into engaging formats that spark dialogue and strengthen community presence.
- 2 years' experience
- Joined September 2026
Languages
- PortugueseFluent
- EnglishAdvanced
- Spanish; CastilianIntermediate
- ItalianBeginner
Industry experience
- Media & Entertainment
- Education
- Non-Profit Organization
- Consumer Goods
Work experience· 5 roles
Covered London Fashion Week shows and industry events, producing written and visual editorial content across fashion, design, and culture. Interviewed emerging and established designers (including PODYH and Une Enfant) to develop editorial features aligned with brand identity and creative process. Performed editorial and trend research to create fashion and brand content tied to emerging cultural conversations and audience interests.
Developed and launched culturally relevant campaigns connecting Brazilian students in London. Curated content strategies to encourage interaction and community engagement. Used performance metrics to optimize results, achieving a +25.5% increase in engagement compared to previous months.
Education
Certifications and awards
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