Available to hire
Hi, I’m Lione Victoria, a multidisciplinary UX/UI, product, and CRO-focused designer based in Córdoba, Argentina. I help businesses improve how people navigate, decide, and convert by combining strong visual design with research-driven UX, accessibility best practices, and conversion-oriented interaction design.
I’m an expert in Figma for interface design, prototyping, and scalable component-based systems, and I’ve spent the last several years bringing designs to life through Webflow, Framer, and Shopify implementations (often with custom HTML/CSS and CMS/API integrations). Whether I’m optimizing product pages, checkout flows, or healthcare-style booking and access experiences, I focus on performance, usability, and measurable growth.
Skills
Language
Spanish; Castilian
Fluent
Work Experience
UX/UI & Visual Designer – E-commerce Contractor at Divert Marketing
July 1, 2024 - June 30, 2025Worked with an agency supporting scalable e-commerce solutions for fast-growing brands. Applied CRO-driven design frameworks to build high-performing product pages and checkout experiences. Conducted competitive analysis and UX audits to identify usability gaps, then designed persuasive layouts, microcopy, and simplified conversion paths to improve revenue. Delivered modular and scalable Shopify-friendly UI components for evolving marketing needs, including support for multi-language and multi-region expansion with performance-aware design decisions.
UX/UI & Visual Designer (E-commerce Contractor) at Divert Marketing
July 1, 2024 - June 30, 2025Colaboré en una agencia enfocada en e-commerce escalable para marcas en crecimiento. Apliqué frameworks de diseño impulsados por CRO para construir páginas de producto y experiencias de checkout de alto rendimiento. Realicé análisis competitivos y auditorías UX para detectar brechas de usabilidad y sostener decisiones de diseño con criterios basados en datos. Me enfoqué en crecimiento de ingresos mediante layouts estratégicos, microcopy persuasivo y rutas de conversión simplificadas. Diseñé componentes de UI modulares y escalables para soportar implementaciones en Shopify y cambios de necesidades de marketing; también apoyé mejoras para expansión multilenguaje y multirregión considerando performance.
UX/UI Designer at The Baptist Health
January 1, 2021 - December 31, 2024Lideré el rediseño de productos digitales clave con foco en cumplimiento ADA y mejora de la experiencia del paciente. Creé interfaces accesibles y responsivas para web, mobile y tablet, optimizando flujos como reserva de turnos, acceso a registros médicos y atención virtual. Realicé entrevistas con usuarios y pruebas de usabilidad con grupos diversos para identificar fricciones y mejorar la accesibilidad. Entregué prototipos en Figma con funciones como redimensionamiento de texto, temas de alto contraste y flujos simplificados para usuarios mayores o con discapacidad visual.
UX/UI & Shopify Designer – E-commerce Contractor (Freelance/Agency collaborations)
January 1, 2019 - PresentDesigned and implemented Shopify-based e-commerce experiences with emphasis on CRO, scalability, and front-end integration. Combined UX strategy with data-informed interface design and technical implementation to deliver high-performing stores and hybrid Webflow–Shopify architectures. Built reusable Shopify theme components for faster campaign rollouts, customized product templates for flexible marketing, and collaborated with developers on API and automation integrations (e.g., Zapier/Make) to ensure efficient data flow and improved conversion performance.
UX/UI & Shopify Designer (Freelance / Agency Collaborations)
January 1, 2019 - PresentDiseñé e implementé experiencias e-commerce basadas en Shopify para marcas y agencias, combinando estrategia UX, diseño basado en datos y desarrollo front-end para entregar tiendas de alto rendimiento. Construí arquitecturas híbridas Webflow–Shopify para landing pages y backend de catálogo. Apliqué el framework Client-First para estructura, componentes de Relume para iteración rápida y customización en Liquid para templates de productos y colecciones. Trabajé en integración con APIs y automatizaciones (Zapier/Make) para asegurar flujo eficiente de datos y soporte a campañas; el foco estuvo en CRO, escalabilidad y velocidad de rollout de marketing.
Freelance UX/UI & Webflow Designer
January 1, 2018 - PresentProvided client-first UX/UI and CRO-focused design and implementation services for startups, professionals, and e-commerce businesses. Built and launched responsive websites and e-commerce experiences using Webflow, Framer, WordPress, and Shopify, often integrating custom code, animations (GSAP/Lottie), and CMS workflows. Conducted accessibility audits aligned with WCAG guidance and used Figma design systems with components and variants for consistent, efficient handoff to developers. Collaborated directly with stakeholders to align UX decisions with business goals and measurable conversion outcomes.
Freelance Projects - UX/UI & Webflow Designer
January 1, 2018 - PresentTrabajé con una variedad de clientes (profesionales independientes, startups y e-commerce) para diseñar y optimizar productos digitales orientados a mejoras de conversión. Implementé estrategias UX/UI con enfoque en CRO para aumentar conversiones mediante navegación más simple, interfaces centradas en el usuario y elementos persuasivos. Realicé auditorías de accesibilidad e implementé soluciones inclusivas alineadas a WCAG. Entregué soluciones end-to-end usando Figma para sistemas de diseño, prototipado y handoff; además, construí y lancé sitios web y tiendas con Webflow, Framer, WordPress y Shopify, integrando CMS, código custom y backends según necesidades del proyecto. Colaboré directamente con dueños del negocio y equipos para alinear decisiones de UX con objetivos de marca y comportamiento de usuarios.
Education
Diploma in UX/UI Design at IEBS School
January 1, 2023 - January 1, 2023Education UX/UI Courses at CoderHouse
January 1, 2018 - January 1, 2019Continuous Online Learning - Advanced CRO Techniques at Udemy
January 1, 2020 - January 1, 2025Continuous Online Learning - Designing for Accessibility at Interaction Design Foundation
January 1, 2020 - January 1, 2025Continuous Online Learning - Design Systems and Product Architecture at Domestika
January 1, 2020 - January 1, 2025UX/UI Design Diploma at IEBS School
January 1, 2023 - December 31, 2023Continuous Online Learning at Udemy
January 1, 2020 - December 31, 2025Designing for Accessibility at Interaction Design Foundation
January 1, 2020 - December 31, 2025Advanced CRO Techniques at Udemy
January 1, 2020 - December 31, 2025Design Systems and Product Architecture at Domestika
January 1, 2020 - December 31, 2025UX/UI Courses at CoderHouse
January 1, 2018 - December 31, 2019Qualifications
Designing for Accessibility (WCAG-focused learning)
January 1, 2020 - January 1, 2025Advanced CRO Techniques
January 1, 2020 - January 1, 2025Design Systems and Product Architecture
January 1, 2020 - January 1, 2025Industry Experience
Healthcare, Retail, Education, Software & Internet, Professional Services, Consumer Goods
Skills
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