I’m a Melbourne-based Graphic Designer with over 20 years’ experience across freelance, agency, publishing and in-house roles. I’ve worked with global brands and independent businesses, including Heinz, Disney, Lidl, Marks & Spencer, Regus and HarperCollins. My experience covers branding, marketing communications, packaging, publications, POS and digital design. I enjoy getting to know a brand, working within existing guidelines and helping shape them when needed. I’m passionate about creating design that is clear, engaging and works for both the brand and its audience.…

Victoria Emel

I’m a Melbourne-based Graphic Designer with over 20 years’ experience across freelance, agency, publishing and in-house roles. I’ve worked with global brands and independent businesses, including Heinz, Disney, Lidl, Marks & Spencer, Regus and HarperCollins. My experience covers branding, marketing communications, packaging, publications, POS and digital design. I enjoy getting to know a brand, working within existing guidelines and helping shape them when needed. I’m passionate about creating design that is clear, engaging and works for both the brand and its audience.…

Available to hire

I’m a Melbourne-based Graphic Designer with over 20 years’ experience across freelance, agency, publishing and in-house roles. I’ve worked with global brands and independent businesses, including Heinz, Disney, Lidl, Marks & Spencer, Regus and HarperCollins.

My experience covers branding, marketing communications, packaging, publications, POS and digital design. I enjoy getting to know a brand, working within existing guidelines and helping shape them when needed. I’m passionate about creating design that is clear, engaging and works for both the brand and its audience.

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Language

English
Fluent

Work Experience

Freelance Designer
January 1, 2017 - Present
Deliver strategic and adaptable design solutions for long-term remote clients and agencies, collaborating with start-ups and independent businesses in Singapore. Work across branding, print, social media/marketing communications, publications, campaign collateral, and POS, with a strong focus on building collaborative client relationships and supporting growing brands.
In-house Graphic Designer at Regus
January 1, 2015 - January 1, 2017
Developed creative marketing materials for a global workspace provider, producing brochures, press advertising, large-format signage, digital assets, and sales collateral. Managed projects from initial brief through to final artwork, ensuring brand consistency across print and digital communications.
Freelance Designer
January 1, 2011 - January 1, 2015
Worked as a freelance designer specialising in brochure design, branding, direct mail, POS, and magazine layout. Designed for social media channels and adapted quickly to integrate into different teams, agencies, and working environments.
Designer at Haygarth London
January 1, 2007 - January 1, 2011
Created branding and guideline materials, brochures, retail communications, and POS solutions for consumer and corporate brands. Worked in a fast-paced agency environment delivering creative solutions across print and campaign-based projects.
Magazine Designer at Network Lifestyle Magazines
January 1, 2004 - January 1, 2007
Designed high-end lifestyle and luxury publications for hotels, restaurants, and premium jewellers across the UK and Ireland. Strengthened typography, editorial, and publication design skills and developed an eye for refined visual storytelling.
Magazine Designer at Network Lifestyle Magazines London
January 1, 2004 - January 1, 2007
Designed high-end lifestyle and luxury publications for hotels, restaurants, and premium jewellers across the UK and Ireland. Strengthened typography, editorial, and publication design skills, supporting refined visual storytelling.
Designer at Oscar Group
January 1, 2003 - January 1, 2004
Developed creative solutions across branding, brochures, exhibitions, packaging, promotional materials, and POS. Managed projects from concept through to final production, building strong client relationships and identifying additional opportunities for brand growth.
Graphic Designer at Village Design
January 1, 2002 - January 1, 2003
Produced creative design solutions across branding and property marketing projects for national clients and property developers.
Junior Designer at Origin Publishing
January 1, 2001 - January 1, 2002
Created layouts and editorial design for specialist consumer magazines, building foundational skills in typography, page design, and print production.

Education

BA (Hons) Graphic Design at Bathspa University
September 1, 1998 - July 1, 2001
BA (Hons) Graphic Design at Bathspa University
September 1, 1998 - July 1, 2001
BA (Hons) Graphic Design at Bathspa University
September 1, 1998 - July 1, 2001

Qualifications

BA Hons Graphic Design
September 1, 1998 - June 30, 2001

Industry Experience

Media & Entertainment, Consumer Goods, Education, Professional Services, Retail, Travel & Hospitality
    Cycle Surgery
    Developed campaign materials for Cycle Surgery store opening promotion focused on in-store bike repair services. Work included large-format outdoor advertising, point-of-sale materials, and bus advertising, creating a cohesive campaign designed to attract local cyclists and drive footfall to the new store.…
    World Duty Free Brand Guidelines
    Created visual and marketing assets for World Duty Free at Heathrow Airport to support brand consistency, promotions, and customer engagement.…
    Regus Multi-Platform Brand Collateral
    Brand collateral for Regus across digital and print platforms, including website graphics, social media assets, printed marketing materials, large-format advertising, and directional signage. I worked across a wide range of touchpoints to maintain consistent branding and clear communication within both promotional and physical workspace environments.…
    Yes Chef! Magazine
    Designed editorial layouts for UK hospitality trade publication Yes Chef, creating visually engaging features, interviews, recipes, and industry content for a professional B2B catering and restaurant audience.…
    English Village Salads Magazine
    Promotional magazine for English Village Salads, created to showcase the brand’s products, provenance, and seasonal salad inspiration. The publication combined editorial layout, food photography, and recipe-led content to communicate freshness, quality, and farm-to-table storytelling in a visually engaging format.…
    Lidl Magazine Design
    In-store magazine for Lidl, created to support seasonal campaigns, product ranges, and promotional offers. I developed editorial-style layouts combining food photography, recipes, and featured products, ensuring clear communication and strong shelf-side engagement within a fast-paced retail environment.…
    Regus Infographics
    Developed engaging infographic content for Regus, simplifying complex business topics such as management, profitability, and economies of scale through clear and effective visual communication.…
    Seaham Hall
    Created Instagram content for Serenity Spa at Seaham Hall, promoting premium treatments through visually engaging and brand-aligned social media design.…
    Popmask Instagram Content
    Developed Instagram content for a growing women’s wellness brand offering products for menstrual comfort, stress management, sleep support, skincare, and everyday self-care targeting young women.…
    Ernest Jones Brochure Design
    Designed and art-directed product brochures for Ernest Jones, showcasing key jewellery collections across seasonal campaigns. Responsible for layout design and visual direction, combining luxury product photography with clean editorial layouts to highlight ranges, materials, and promotional messaging.…
    The Bar Council Brand Guidelines
    Brand guideline development for consistent multi-platform communication and easy team-wide implementation.…