I am a self-employed makeup artist and content creator based in Elderslie, with a strong focus on event makeup, personal branding, and digital content. I build engaging beauty content across Instagram and TikTok, growing authentic audiences through trend-led reels, tutorials, and brand storytelling. I collaborate with brands and influencers to deliver high-quality content, manage bookings, craft content strategies, handle filming and editing, and analyse results to drive growth.
I am creative, pro-active, and collaborative, thriving in fast-paced environments. I enjoy supporting broader marketing and social media teams to deliver consistent, on-brand content that resonates with audiences and elevates brand visibility.
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Tribe is a fitness-focused lifestyle brand centred around accessible wellness, specialising in walking as a core form of exercise, and offering products such as protein bars, protein powders, and branded clothing designed to support an active everyday lifestyle. As part of the content strategy, branded videos were created to showcase new product launches in an engaging and relatable way, highlighting key features such as taste, convenience, and nutritional benefits while integrating the products into real-life scenarios like walking routines and daily activities. Content also showcased Tribe’s clothing in motion to emphasise comfort and functionality, using trend-led formats to maximise reach on platforms like TikTok. In addition, TikTok Live sessions were used to present products in real time, interact directly with audiences, answer questions, and build a strong sense of community, ultimately driving brand awareness, engagement, and conversions.
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