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I am a social media and digital marketing specialist with experience across influencer marketing, UGC content strategy, Meta Ads support, CRM, and campaign operations for D2C brands in skincare, wellness, and lifestyle. I have a proven ability to build processes from scratch — content pipelines, influencer workflows, and performance trackers — in fast-moving small-team environments. I am adept at translating brand positioning into engaging content across Instagram and Facebook. I am fluent in Hindi and English, and my pharmacy background adds natural depth to health and wellness storytelling.…I am a social media and digital marketing specialist with experience across influencer marketing, UGC content strategy, Meta Ads support, CRM, and campaign operations for D2C brands in skincare, wellness, and lifestyle. I have a proven ability to build processes from scratch — content pipelines, influencer workflows, and performance trackers — in fast-moving small-team environments. I am adept at translating brand positioning into engaging content across Instagram and Facebook. I am fluent in Hindi and English, and my pharmacy background adds natural depth to health and wellness storytelling.

Vidhi Sharma

Content Strategist, Content Creator, Influencer Marketing Manager, +4

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I am a social media and digital marketing specialist with experience across influencer marketing, UGC content strategy, Meta Ads support, CRM, and campaign operations for D2C brands in skincare, wellness, and lifestyle. I have a proven ability to build processes from scratch — content pipelines, influencer workflows, and performance trackers — in fast-moving small-team environments. I am adept at translating brand positioning into engaging content across Instagram and Facebook. I am fluent in Hindi and English, and my pharmacy background adds natural depth to health and wellness storytelling.…I am a social media and digital marketing specialist with experience across influencer marketing, UGC content strategy, Meta Ads support, CRM, and campaign operations for D2C brands in skincare, wellness, and lifestyle. I have a proven ability to build processes from scratch — content pipelines, influencer workflows, and performance trackers — in fast-moving small-team environments. I am adept at translating brand positioning into engaging content across Instagram and Facebook. I am fluent in Hindi and English, and my pharmacy background adds natural depth to health and wellness storytelling.

Available to hire

I am a social media and digital marketing specialist with experience across influencer marketing, UGC content strategy, Meta Ads support, CRM, and campaign operations for D2C brands in skincare, wellness, and lifestyle.
I have a proven ability to build processes from scratch — content pipelines, influencer workflows, and performance trackers — in fast-moving small-team environments. I am adept at translating brand positioning into engaging content across Instagram and Facebook. I am fluent in Hindi and English, and my pharmacy background adds natural depth to health and wellness storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Hindi

Fluent

English

Fluent

Work Experience

Social Media & Marketing Associate at Plenaire (Shalohm India Pvt. Ltd.)

January 1, 2026 - May 1, 2026

Strategised and implemented new audience filters and targeting parameters for a Meta Ads campaign, improving ROAS by 400% (0.2 to 1.0). Managed brand’s Instagram presence — content calendars, captions, Reels, and Stories; grew engagement rate by ~35% over 4 months. Built end-to-end influencer pipeline (research → outreach → briefing → delivery) for product seeding and UGC campaigns across Instagram and YouTube. Developed 40+ UGC ad scripts across 5 content formats; top-performing scripts drove higher CTR vs. brand average. Managed WhatsApp and email CRM campaigns, contributing to an uplift in repeat purchase rate. Tracked weekly performance metrics (reach, engagement, saves, CTR) and iterated content and campaign strategy based on data. Built structured content workflows — 40-video plan, monthly calendar, and revisions tracker — to streamline social and UGC operations.

Creative Strategist & Social Media Intern at We Solve For You

September 1, 2025 - November 1, 2025

Managed Instagram and Facebook accounts for 6+ D2C and lifestyle brands — planned content calendars, wrote captions, and maintained brand-specific tone of voice. Developed Meta Ads creative strategies and produced ad briefs, moodboards, and references to support campaign execution. Collaborated with performance teams to analyse engagement metrics and optimise content for reach and conversions. Used AI tools (Midjourney, ChatGPT) to accelerate creative ideation and cut production time.

Digital Marketing Intern at Clinikally

June 1, 2025 - September 1, 2025

Produced 165+ SEO-optimised blog articles with custom images, banners, and keyword mapping across key dermatology topics. Performed daily optimisation of 400+ product listings on Google Merchant Center, resolving disapprovals and improving ad eligibility by ~30%. Managed product review sourcing and testimonial integration across 800+ product pages to strengthen social proof and conversion. Assisted with Meta Ads content variations and supported A/B testing of AI-generated ad creatives.