Available to hire
I’m a strategic and creative marketer with 6+ years of experience delivering integrated marketing and content strategies across e-commerce, banking, FMCG, retail, and telecommunications, in both agency and in-house environments. I specialise in driving brand growth through thoughtful media planning, content strategy, and performance optimisation while collaborating with cross-functional teams to translate objectives into high-quality, brand-aligned campaigns.
I have hands-on experience supporting and executing multi-channel campaigns across digital, paid media, PR, and onsite platforms for brands like Nescafé, Daraz (Alibaba Group), fintech/retail apps, and commercial banking clients. I enjoy turning data and customer insights into compelling storytelling and practical execution plans that lift engagement and conversions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Tamil
Advanced
Sinhala, Sinhalese
Advanced
Work Experience
Marketing Consultant (Project-Based) at VIBE AMP Digital
April 1, 2024 - April 30, 2025Optimised digital presence of client brands by planning integrated digital strategies, content calendars, and community engagement initiatives. Produced performance reports, performed campaign analysis, and recommended data-driven optimisations. Supported new business through research, messaging frameworks, and execution planning. Coordinated content assets and briefs, ensuring brand consistency across deliverables, and presented data visualisations to stakeholders.
Marketing Consultant (Project-Based) at VIBE AMP Digital – Digital Agency
April 1, 2024 - PresentOptimised digital presence by planning and managing social media strategies, content calendars, and community engagement. Delivered actionable performance insights through campaign analysis, produced data visualisations and client presentations, and supported new business pitches with data-driven recommendations. Planned and executed integrated ATL, BTL, and digital marketing strategies to enhance brand visibility and customer engagement.
Marketing Consultant (Project-Based) at VIBE AMP Digital – Digital Agency
April 1, 2024 - PresentOptimised digital presence by planning and managing social media strategies, content calendars, and community engagement initiatives. Delivered actionable insights by creating performance reports, analysing campaign outcomes, and recommending data-driven improvements. Developed and executed integrated ATL, BTL, and digital marketing strategies; supported new business acquisition with compelling pitches; produced data visualisations and presentations for clients and stakeholders.
E-commerce Category Manager – Fashion at Daraz Sri Lanka (Alibaba Group Holding Ltd)
March 31, 2023 - September 17, 2025Led the fashion category with long-term commercial strategies, campaigns, and category revamps; collaborated with merchandisers, performance marketing, and creative teams. Built and maintained relationships with top local and international fashion brands to secure partnerships and sustainable growth. Drove CTR improvements, reduced churn, and organized rapid in-house product photography to boost conversions; negotiated exclusive partnerships and expanded the brand portfolio.
E-commerce Category Manager – Fashion at Daraz Sri Lanka (Alibaba Group Holding Ltd)
March 1, 2023 - September 17, 2025Planned and executed daily and long-term fashion marketing strategies; led cross-functional teams across merchandising, performance marketing, and creative to strengthen brand presence and drive growth. Built relationships with local and international brands to expand offerings; secured partnerships and drove campaigns that met sales targets. Improved CTR by 2–3% and reduced monthly churn by 7% within 6 months; organised rapid in-house photoshoots for 500+ products monthly, boosting conversions.
Brand Manager – Fashion at Daraz Sri Lanka (Alibaba Group Holding Ltd)
October 31, 2021 - September 17, 2025Led fashion category strategy, campaigns, and category launches; managed cross-functional teams across merchandising, performance marketing, logistics and creative. Secured partnerships with multiple brands and drove seasonal campaigns (11.11, Christmas) to improve visibility and sales; enhanced on-site visuals and trend-based campaigns, contributing to higher conversions.
E-commerce Category Manager – Fashion at Daraz Sri Lanka (Alibaba Group Holding Ltd)
October 1, 2021 - March 31, 2023Planned and executed daily and long-term marketing and category strategies for key marketplace fashion brands, collaborating with merchandisers, performance marketing, BI, logistics and creative teams to achieve targets. Enhanced PDP content, campaigns, and partnerships; led regional content localisation and pricing analysis.
Brand Manager – Fashion at Daraz Sri Lanka (Alibaba Group Holding Ltd)
October 1, 2021 - September 17, 2025Led long-term commercial fashion strategy, marketing campaigns, and category revamps; secured exclusive partnerships with 3 leading local/global labels and negotiated with 10+ local brands and 5+ global brands. Enhanced on-site visuals and trust, delivering sales targets across key campaigns (e.g., 11.11, Christmas) and improving conversions through category optimization.
Senior Executive - Content Management & Media at ADA Digital Singapore Pte Ltd (Sri Lanka)
June 30, 2021 - September 17, 2025Led digital campaign strategies for major clients (Nestlé, AIA Insurance) by developing media plans, content strategies, community management, affiliate marketing and performance reporting. Executed digital PR and crisis management, coordinating with performance marketing and creative teams to ensure brand-aligned messaging. Spearheaded campaigns like Abans LG Mastercool, achieving growth in engagement and recognition, and established a structured Content & Influencer/Affiliate management arm to improve delivery and revenue.
E-commerce Brand Manager – Fashion at Daraz Sri Lanka (Alibaba Group Holding Ltd)
June 1, 2021 - October 31, 2021Defined brand messaging, visual standards, and campaign participation guidelines; supported private-label and capsule launches; coordinated content creation, storytelling, and onsite execution; secured exclusive partnerships with leading fashion labels and negotiated with multiple brands to expand offerings and sponsorships.
Senior Executive - Content Management & Media at ADA Digital Singapore Pte Ltd (Sri Lanka) [Digital Marketing Agency]
June 1, 2021 - September 17, 2025Led digital campaign strategies for major clients (Nestlé, AIA Insurance) by developing media plans, content strategies, community management, affiliate marketing and performance reporting. Executed digital PR and crisis management in coordination with performance marketing and creative teams. Spearheaded campaigns like Abans’ LG Mastercool Mastercool Refrigerator (“The Sleepover”) blending paid media, influencer collaborations, and digital PR; achieved 25% boost in brand engagement and secured SLIM Digis Award for Best Use of Branded Content. Established a structured Content/Influencer/Affiliate Management arm and increased content management arm revenue by 15%.
Content & Media Manager – Senior Executive at ADA Digital Singapore Pte Ltd (Sri Lanka) [Digital Marketing Agency]
January 1, 2020 - June 30, 2021Planned and executed content marketing strategies for FMCG, banking, and financial services clients; developed content calendars, media plans, community, influencer & affiliate partnerships to grow brand engagement. Established onboarding frameworks, ensured brand-aligned content, and delivered SEO-optimised content. Led creative campaigns, including a national award–winning LG initiative, resulting in notable sales and engagement uplift.
Account Manager – Digital Marketing Services at ADA Digital / Dialog Axiata PLC – Digital Services
December 31, 2019 - September 17, 2025Managed and grew key client accounts across banking, insurance, FMCG, and retail by delivering high-impact social media, media buying, digital marketing and mobile marketing. Coordinated with internal teams and external agencies to maximise ROI; secured renewals and optimized campaigns through data-driven adjustments.
Account Manager – Digital Marketing Services at ADA Digital / Dialog Axiata PLC – Digital Services
December 1, 2019 - September 17, 2025Managed key client accounts across banking, insurance, FMCG, and retail; delivered social media, media buying, digital marketing and mobile marketing. Developed tailored media plans and digital strategies, coordinating with internal performance marketing, creative teams, external agencies and media channels for successful campaigns. Enhanced client retention, secured renewals, and optimized campaigns using Google Analytics & BI tools, reallocating 30% of media spend and lowering CPA by 18% while doubling ROI.
Marketing Executive at MBC Networks Pvt Ltd.
January 31, 2018 - September 17, 2025Supported marketing campaigns and events; contributed to digital marketing efforts and content creation to drive brand visibility.
Key Account Manager – Digital Marketing at ADA Digital / Dialog Axiata PLC – Marketing & Advertising Agency
January 1, 2018 - December 31, 2019Planned and delivered digital campaigns across social, paid media, SEO and mobile platforms; developed media plans and digital strategies; improved client retention through structured reporting and optimisation insights; secured major renewals and reallocated spend to improve CPA and ROI.
Marketing Executive at MBC Networks Pvt Ltd.
January 1, 2018 - September 17, 2025Supported multi-channel marketing campaigns, assisted with content creation and event coordination, and contributed to vendor management and campaign execution.
Marketing Executive – Radio Advertising at MBC Networks Pvt Ltd (TV & Radio Broadcasting)
July 1, 2017 - January 31, 2018Executed ATL and BTL marketing campaigns, media activations, and on-ground brand promotions; coordinated radio ad bookings and reporting; cultivated partnerships with media agencies for placements.
HR Intern – Training & Development at MAS Silueta Pvt Ltd.
December 31, 2016 - September 17, 2025Assisted with training program administration and development activities.
HR Intern – Training & Development at MAS Silueta Pvt Ltd.
December 1, 2016 - September 17, 2025Supported HR training initiatives, onboarding and development activities, contributing to learning program administration.
Education
Master of Marketing at University of Wollongong
January 11, 2030 - January 1, 2025Master of Business Analytics at University of Wollongong
January 11, 2030 - January 1, 2024BSc (Hons) International Management & Business at Plymouth University, UK
January 11, 2030 - January 1, 2017Master of Marketing at University of Wollongong
January 11, 2030 - January 1, 2025Master of Business Analytics at University of Wollongong
January 11, 2030 - January 1, 2024BSc (Hons) International Management & Business at Plymouth University, UK
January 11, 2030 - January 1, 2017Master of Marketing at University of Wollongong
January 11, 2030 - January 1, 2025Master of Business Analytics at University of Wollongong
January 11, 2030 - January 1, 2024BSc (Hons) International Management & Business at Plymouth University, UK (Sri Lanka)
January 11, 2030 - January 1, 2017Qualifications
Google Analytics Individual Qualification
January 1, 2020 - September 17, 2025Google Ads Display Certification
January 1, 2020 - September 17, 2025Google Ads Video Certification
January 1, 2020 - September 17, 2025Google Analytics Individual Qualification
January 1, 2020 - September 17, 2025Google Ads Display Certification
January 1, 2020 - September 17, 2025Google Ads Video Certification
January 1, 2020 - September 17, 2025Industry Experience
Retail, Financial Services, Media & Entertainment, Software & Internet, Telecommunications, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Marketing Consultant
We have the best marketing consultant experts on Twine. Hire a marketing consultant in Sydney today.