Dynamic and goal-oriented professional with an MSc in Applied Information and Data Science from HSLU and over seven years of experience in data-driven strategy, client engagement, and business development. Adept at understanding complex scientific and technical solutions, analyzing R&D workflows, and presenting tailored automation strategies that enhance productivity. Strong communication and relationship-building skills with a passion for driving sales growth and expanding market presence through innovative, technology-driven solutions.

Vignesh Govindaraj

Dynamic and goal-oriented professional with an MSc in Applied Information and Data Science from HSLU and over seven years of experience in data-driven strategy, client engagement, and business development. Adept at understanding complex scientific and technical solutions, analyzing R&D workflows, and presenting tailored automation strategies that enhance productivity. Strong communication and relationship-building skills with a passion for driving sales growth and expanding market presence through innovative, technology-driven solutions.

Available to hire

Dynamic and goal-oriented professional with an MSc in Applied Information and Data Science from HSLU and over seven years of experience in data-driven strategy, client engagement, and business development.
Adept at understanding complex scientific and technical solutions, analyzing R&D workflows, and presenting tailored automation strategies that enhance productivity. Strong communication and relationship-building skills with a passion for driving sales growth and expanding market presence through innovative, technology-driven solutions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent
German
Intermediate
Tamil
Fluent
Telugu
Fluent

Work Experience

Digital Marketing and Sales Manager at MRM Services GmbH (The Boutique Hotel Himmelrich)
September 1, 2025 - September 1, 2025
Devised a predictive time-series model for website traffic to optimize Google Ads and SEO spend, increasing direct bookings by 40%. Designed promotional packages and loyalty programs to boost occupancy during off-peak seasons. Managed OTA listings, content optimization, and customer feedback analysis, contributing to a 25% growth in client engagement.
Digital Marketing and IT Support Executive at MRM Services GmbH (The Boutique Hotel Himmelrich)
April 1, 2024 - April 1, 2024
Improved conversion rates by 75% through A/B testing; revamped SEO content pipeline increasing organic traffic by 70% in 5 months; used regression analysis to identify high-performing keywords, increasing CTR by 40% and conversions by 25%.
Digital Marketing Executive at Cinema Talkies
June 30, 2022 - June 30, 2022
Designed and executed digital marketing campaigns increasing website traffic by 25% and boosting conversions by 20%; used Google Analytics to monitor performance and conducted A/B testing to optimize campaigns.
Business Development Executive at Sri Sai Academy
June 30, 2022 - June 30, 2022
Matched customer needs with suitable faculty, generated qualified leads. Conducted market analysis using Tableau and Excel to identify growth opportunities with potential revenue increase of 15%; built dashboards to improve lead conversion, resulting in a 25% increase in qualified leads over three months.

Education

Master of Science in Applied Information and Data Science at Hochschule Lucerne University of Applied Sciences and Arts - HSLU
September 1, 2022 - September 1, 2025
Bachelor of Engineering in Electronics and Communication at Sri Sairam Engineering College - Anna University
August 1, 2014 - November 1, 2018

Qualifications

Microsoft Certified: Security, Compliance, and Identity Fundamentals
January 11, 2030 - November 10, 2025

Industry Experience

Software & Internet, Travel & Hospitality, Professional Services, Education, Media & Entertainment