Available to hire
SEO and growth marketing specialist with an MSc in Applied Information and Data Science (HSLU, Lucerne) and a track record of ~70% organic traffic growth in five months through data-driven SEO. I blend keyword regression analysis with content strategy to deliver measurable outcomes.
I build and maintain performance dashboards, run structured A/B testing, and optimize acquisition channels using analytics and attribution. Remote-capable and comfortable partnering with marketing and analytics teams to turn data into growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
German
Beginner
Tamil
Fluent
Telugu
Fluent
Work Experience
Data Analyst Sales & Marketing at MRM Services GmbH (Boutique Hotel Himmelrich)
May 1, 2024 - September 1, 2025Deployed digital marketing analytics across booking, occupancy, and revenue data from 3 hotel properties to identify seasonal demand shifts and support pricing/staffing decisions. Analyzed campaign conversion and audience response patterns to find performance drivers and adjust paid media and content strategy. Mapped audience segments and channel performance by property, including acquisition cost and ROI by channel to prioritize effective combinations. Built dashboards tracking campaign KPIs, attribution, and conversion performance.
Digital Marketing and IT Support Executive
April 1, 2023 - April 1, 2024Grew campaign conversion rates by 75% through structured A/B testing across Google Ads and Meta Ads. Rebuilt SEO and content strategy to achieve ~70% organic traffic growth in five months using data-driven content planning. Used keyword regression analysis to improve CTR by 40% and increase conversions by 25% across campaigns.
Digital Marketing Manager (Part-time) at Cinema Talkies Chennai
September 1, 2020 - June 1, 2022Managed 1,000+ digital marketing campaigns across 50+ clients to increase website traffic by 25% and improve conversion rates by 20%. Tracked campaign and channel performance in Google Analytics across multiple accounts and used insights to optimize marketing decisions. Ran 100+ A/B tests across formats, audiences, and content, iterating until performance improved.
Business Development Executive at Sri Sai Academy Chennai
March 1, 2018 - June 1, 2022Performed market analysis in Tableau and Excel to identify growth opportunities adding 15% to revenue. Built dashboards tracking marketing funnels and conversion performance, contributing to a 25% increase in qualified leads within three months. Closed 1,000+ leads by matching customer needs with appropriate solutions.
Education
MSc Applied Information and Data Science at Hochschule Lucerne University of Applied Sciences and Arts (HSLU)
September 1, 2022 - September 1, 2025BEng Electronics and Communication Engineering at Sri Sairam Engineering College (Anna University), Chennai
August 1, 2014 - November 1, 2018Qualifications
Industry Experience
Travel & Hospitality, Education, Media & Entertainment, Professional Services, Financial Services, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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