Vignesh
Digital marketing analyst specializing in driving organic traffic, maximizing ROI, and building brand presence across SEO, Google Ads, Microsoft Ads, and social media channels.
About
Digital marketing analyst specializing in driving organic traffic, maximizing ROI, and building brand presence across SEO, Google Ads, Microsoft Ads, and social media channels. Experienced in end-to-end campaign execution and performance reporting to support lead generation and growth.
Skilled in SEO (technical, on-page, off-page), PPC optimization for cost-per-lead/ROAS, and data-driven decision making using tools like GA4, Google Search Console, Looker Studio, Zoho Analytics, and HubSpot, along with website development experience on WordPress.
- 3 years' experience
- Joined July 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience
Managed end-to-end digital marketing campaigns across SEO, SEM, and content marketing to drive brand visibility and lead generation. Executed PPC campaigns on Google Ads and Microsoft Ads, optimizing for ROAS and reducing cost-per-lead. Tracked and reported campaign performance using Zoho Analytics, Looker Studio, and Google Search Console to support ongoing optimization and reporting.
Executed comprehensive SEO strategies including on-page, off-page, technical SEO, keyword research, and competitor analysis. Grew organic clicks from 154 to 1.48K in 6 months (10x growth) for a B2B SaaS client. Increased Domain Rating from 8 to 25 (+17 points) within 2 months through targeted backlink acquisition and link-building strategy.
Education
Certifications and awards
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