Digital marketing analyst specializing in driving organic traffic, maximizing ROI, and building brand presence across SEO, Google Ads, Microsoft Ads, and social media channels. Experienced in end-to-end campaign execution and performance reporting to support lead generation and growth. Skilled in SEO (technical, on-page, off-page), PPC optimization for cost-per-lead/ROAS, and data-driven decision making using tools like GA4, Google Search Console, Looker Studio, Zoho Analytics, and HubSpot, along with website development experience on WordPress.

Vignesh

Digital marketing analyst specializing in driving organic traffic, maximizing ROI, and building brand presence across SEO, Google Ads, Microsoft Ads, and social media channels. Experienced in end-to-end campaign execution and performance reporting to support lead generation and growth. Skilled in SEO (technical, on-page, off-page), PPC optimization for cost-per-lead/ROAS, and data-driven decision making using tools like GA4, Google Search Console, Looker Studio, Zoho Analytics, and HubSpot, along with website development experience on WordPress.

Available to hire

Digital marketing analyst specializing in driving organic traffic, maximizing ROI, and building brand presence across SEO, Google Ads, Microsoft Ads, and social media channels. Experienced in end-to-end campaign execution and performance reporting to support lead generation and growth.

Skilled in SEO (technical, on-page, off-page), PPC optimization for cost-per-lead/ROAS, and data-driven decision making using tools like GA4, Google Search Console, Looker Studio, Zoho Analytics, and HubSpot, along with website development experience on WordPress.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Digital Marketing Analyst at Zoho Corporation
January 1, 2025 - Present
Managed end-to-end digital marketing campaigns across SEO, SEM, and content marketing to drive brand visibility and lead generation. Executed PPC campaigns on Google Ads and Microsoft Ads, optimizing for ROAS and reducing cost-per-lead. Tracked and reported campaign performance using Zoho Analytics, Looker Studio, and Google Search Console to support ongoing optimization and reporting.
SEO Analyst at Cyces Innovation Labs LLP
July 1, 2023 - October 1, 2025
Executed comprehensive SEO strategies including on-page, off-page, technical SEO, keyword research, and competitor analysis. Grew organic clicks from 154 to 1.48K in 6 months (10x growth) for a B2B SaaS client. Increased Domain Rating from 8 to 25 (+17 points) within 2 months through targeted backlink acquisition and link-building strategy.

Education

Bachelor of Commerce at Loyola College, Chennai
January 1, 2020 - January 1, 2023

Qualifications

Google Ads Certificate
January 11, 2030 - July 15, 2026
Google Analytics 4 Certificate
January 11, 2030 - July 15, 2026
HubSpot Certificate
January 11, 2030 - July 15, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services