Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Vijayalaxmi Wandimali, a Product Designer & Creative Developer with a recent Master of Design and 3+ years of experience across e-commerce, social enterprise, and SaaS applications. I specialize in end-to-end UI/UX, graphic, and interaction design for web, tablet, and mobile experiences. I’m proficient in executing full product life cycles, from user research and wireframing to prototype testing and early-stage front-end development. I leverage AI tools such as Cursor, Lovable, and Claude Code for rapid ideation, fast-tracking prototyping, and deploying complete tech stacks. I thrive in collaborative, user-centered environments, bridging rural artisans and modern consumers through cohesive visual identities and accessible design. I enjoy translating insights into grid-based layouts, maintaining brand guidelines, and delivering scalable design systems that empower teams to move quickly and ship value.…Hi, I’m Vijayalaxmi Wandimali, a Product Designer & Creative Developer with a recent Master of Design and 3+ years of experience across e-commerce, social enterprise, and SaaS applications. I specialize in end-to-end UI/UX, graphic, and interaction design for web, tablet, and mobile experiences. I’m proficient in executing full product life cycles, from user research and wireframing to prototype testing and early-stage front-end development. I leverage AI tools such as Cursor, Lovable, and Claude Code for rapid ideation, fast-tracking prototyping, and deploying complete tech stacks. I thrive in collaborative, user-centered environments, bridging rural artisans and modern consumers through cohesive visual identities and accessible design. I enjoy translating insights into grid-based layouts, maintaining brand guidelines, and delivering scalable design systems that empower teams to move quickly and ship value.

Vijayalaxmi Wandimali

Brand Designer, Brand Strategist, UI Designer, +4





Hi, I’m Vijayalaxmi Wandimali, a Product Designer & Creative Developer with a recent Master of Design and 3+ years of experience across e-commerce, social enterprise, and SaaS applications. I specialize in end-to-end UI/UX, graphic, and interaction design for web, tablet, and mobile experiences. I’m proficient in executing full product life cycles, from user research and wireframing to prototype testing and early-stage front-end development. I leverage AI tools such as Cursor, Lovable, and Claude Code for rapid ideation, fast-tracking prototyping, and deploying complete tech stacks. I thrive in collaborative, user-centered environments, bridging rural artisans and modern consumers through cohesive visual identities and accessible design. I enjoy translating insights into grid-based layouts, maintaining brand guidelines, and delivering scalable design systems that empower teams to move quickly and ship value.…Hi, I’m Vijayalaxmi Wandimali, a Product Designer & Creative Developer with a recent Master of Design and 3+ years of experience across e-commerce, social enterprise, and SaaS applications. I specialize in end-to-end UI/UX, graphic, and interaction design for web, tablet, and mobile experiences. I’m proficient in executing full product life cycles, from user research and wireframing to prototype testing and early-stage front-end development. I leverage AI tools such as Cursor, Lovable, and Claude Code for rapid ideation, fast-tracking prototyping, and deploying complete tech stacks. I thrive in collaborative, user-centered environments, bridging rural artisans and modern consumers through cohesive visual identities and accessible design. I enjoy translating insights into grid-based layouts, maintaining brand guidelines, and delivering scalable design systems that empower teams to move quickly and ship value.

Available to hire

Hi, I’m Vijayalaxmi Wandimali, a Product Designer & Creative Developer with a recent Master of Design and 3+ years of experience across e-commerce, social enterprise, and SaaS applications. I specialize in end-to-end UI/UX, graphic, and interaction design for web, tablet, and mobile experiences. I’m proficient in executing full product life cycles, from user research and wireframing to prototype testing and early-stage front-end development. I leverage AI tools such as Cursor, Lovable, and Claude Code for rapid ideation, fast-tracking prototyping, and deploying complete tech stacks.

I thrive in collaborative, user-centered environments, bridging rural artisans and modern consumers through cohesive visual identities and accessible design. I enjoy translating insights into grid-based layouts, maintaining brand guidelines, and delivering scalable design systems that empower teams to move quickly and ship value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer & Illustrator at Creatosaurus

October 1, 2024 - Present

Developed a reusable library of templates, logo variants, and digital assets; supported brand system development and produced scalable visuals for campaigns.

Customer Service at Woolworths

October 1, 2024 - Present

Developed strong stakeholder communication and adaptability in a fast-paced service environment while balancing full-time Masters study.

Product Designer & Brand Strategist at Haati

May 1, 2024 - October 1, 2025

Shaped product UX and brand identity from research through execution by leading 5+ audience research sessions and developing a cohesive design system that aligns product experience with visual language. Established early brand positioning by synthesising user insights into identity decisions, producing visuals that clearly communicate organizational values. Accelerated content production for the Muse platform by building a library of 20+ templates, logo variants, and digital assets, reducing social content turnaround by ~30%. Improved product usability by providing structured UI feedback on key flows during active development, bridging visual execution with real user behaviour.

Brand Strategist & Designer at Haati

May 1, 2024 - October 31, 2025

Led brand strategy and identity system design for a mid-size organisation, translating brand positioning into a cohesive visual language across digital and print touchpoints. Developed brand guidelines covering typography, spacing, color systems, and layout grids to ensure consistent application across teams and markets. Conducted audience research to inform messaging frameworks and validated design decisions against user expectations and business objectives. Collaborated with global stakeholders to align brand output with strategic direction, refining standards through structured feedback cycles.

Brand Designer at Haq Darshak

August 1, 2023 - May 1, 2024

Unified visual identity for a national social impact organization, translating core values into a consistent brand strategy. Co-led the core logo redesign and developed a comprehensive suite of digital campaign assets. Streamlined campaign workflow by introducing modular digital design assets and centralized brand guidelines, improving cross-functional collaboration. Increased development efficiency and visual hierarchy across campaigns by approximately 5% and implemented a scalable, grid-based layout system. Optimized local accessibility and introduced a multi-language typography system into the UI to better represent authentic audiences.

Brand Designer at Haqdarshak

August 1, 2023 - May 31, 2024

Designed UI and campaign assets with a clear visual hierarchy and grid-based layouts to strengthen brand messaging and consistency. Built and maintained brand guidelines to standardise campaign output across cross-functional teams, reducing visual inconsistency in public-facing materials. Contributed to audience-informed design decisions by reviewing user feedback and aligning visuals with the platform’s social-impact mission.

Product Designer at VASAVA

September 1, 2022 - May 1, 2023

Reduced front-end implementation time by directing end-to-end UX/UI execution, established a sophisticated design system, and led weekly technical handoffs with the engineering team. Decreased UI component rework by approximately 15% by engineering high-fidelity micro-interactions, including staged loads, using Master Components and nested text properties to scale to multiple screens. Improved accessibility and ensured inclusive audience representation through robust grid-based UI.

Product Designer at Visava

September 1, 2022 - May 1, 2023

Led product design from research through execution; collaborated with stakeholders to deliver cohesive visuals and improved usability across features.

Brand & Product Designer at Visava

September 1, 2022 - May 31, 2023

Led UX research and concept development for Visava.in, shaping both product experience and brand visual identity through audience insights. Established coherent brand positioning via cohesive product and identity design, ensuring the visual language reflected the organisation’s values and user needs.

Graphic Designer & Illustrator at Creator Saurus

February 1, 2022 - August 1, 2022

Secured a full-time role within three months of an internship by driving end-to-end production of custom illustrations and targeted social media assets for a scalable, template-based platform. Accelerated end-user content generation by contributing to a core design repository with 20+ reusable templates, logos, and digital components. Led brand identity development and streamlined content workflows across social media assets.

Graphic Designer & Illustrator at Creatosaurus

February 1, 2022 - September 30, 2022

Developed digital assets, logo variants, templates, and social content, contributing to a consistent brand presence across platforms. Provided usability feedback on product flows, bridging design execution with user experience considerations.