Available to hire
Hello, I’m Viktoria Pressman, a versatile project manager and creative strategist with over 20 years of experience spanning digital marketing, fundraising, and the arts. I excel in brand storytelling, market research, and leading cross-functional teams across B2B, NGO, and consumer spaces.
Based in Tallinn, Estonia, I run Lamp Laboratory / Wonderantique, lead freelance writing and SEO projects, and collaborate as a professional pianist and event producer. I’m passionate about building communities, crafting engaging content, and delivering measurable results through a blend of analytical thinking and creative improvisation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Estonian
Intermediate
Russian
Fluent
Work Experience
Founder, Owner at Lamp Laboratory / Wonderantique
January 1, 2019 - PresentCreating and Managing independent antique, vintage and POD business on Instagram, Etsy and Shopify. Developing end-to-end brand identity, visual aesthetics, content, and digital marketing strategies. Conducting market research and managing international B2C logistics and client relations.
Freelance Copywriter & SEO Specialist at Various (Banking & Finance Sector, Perfumery, Social and spiritual spheres)
January 1, 2017 - January 1, 2020Producing high-quality SEO-driven content for the financial industry and banking institutions, parfumestore, Jewish Community and LGBT related projects.
Creative Writer, Blogger, Self-employed
January 1, 2020 - PresentAuthored and marketed a self-published book, managing its landing page and digital promotion. Published on Amazon Kindle platform. Writing texts for social media, blogs (Blogger) and Substack.
Project Manager at VEK LGBT / EHPV
January 1, 2020 - January 1, 2022Led fundraising efforts and secured grants from Estonian organizations like Kultuur Kapital. Organized educational lecture series on LGBT history and established youth community hubs in the Ida-Virumaa region. Conducted deep-dive research into socio-political issues affecting marginalized youth.
Freelance Musician (Piano Improviser) at Self-Employed
January 1, 2020 - PresentProfessional performer for private events and international festivals, including the Myriad Festival and ContemPlay. Performed over 10 collaborative concerts at the Estonian Academy of Music Chamber Hall. Performed and collaborated internationally in Sweden, Italy, France and Lithuania. Founded a duo with Canadian drummer, released 2 albums.
Business Development Manager at World Fashion Channel AG
January 1, 2006 - January 1, 2010Managed and developed channel distribution across Russia/CIS and Europe, negotiating with DTH and cable operators. Managed contract negotiations, piracy resolution, and market research for the pay TV sector. Took part in international Pay TV events – exhsibitions, conferences, establishing channel image and developing network of business partners.
Key Account Manager at Internet Securities, Inc. (Euromoney Group)
January 1, 2003 - January 1, 2005Drove B2B sales for online financial databases through CRM management and proactive lead generation. Conducted high-level database presentations and represented the firm at Adam Smith International conferences.
Freelance Copywriter & SEO Specialist at Banking & Finance Sector, Perfumery, Social and spiritual spheres
January 1, 2017 - December 31, 2020Producing high-quality SEO-driven content for the financial industry and banking institutions, parfumestore, Jewish Community and LGBT related projects.
Education
BA in marketing at Financial Academy, Russia
September 1, 1994 - July 1, 2000MA of Fine Arts, Piano Performance (Contemporary Improvisation) at Estonian Academy of Music and Theatre
January 1, 2022 - January 1, 2024Master of Fine Arts, improvisation at University of Gothenburg
September 1, 2024 - June 14, 2027Currently on academic leave
Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services, Financial Services, Education, Software & Internet, Retail, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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