I'm Viktoriia, a Graphic & Web Designer based in Lodz, Poland, with 3+ years of commercial experience across branding, digital and editorial design. I enjoy crafting systems — from visual identity to digital touchpoints — and I strive to create work that performs, not just looks good. I'm currently growing in performance-driven design, measuring outcomes and optimizing for user engagement. I think in systems — how a user moves, what they feel, and what makes them stay. I bring initiative, ownership, and a detail-oriented approach to every project, from concept to final asset.

Viktoriia Herasymova

I'm Viktoriia, a Graphic & Web Designer based in Lodz, Poland, with 3+ years of commercial experience across branding, digital and editorial design. I enjoy crafting systems — from visual identity to digital touchpoints — and I strive to create work that performs, not just looks good. I'm currently growing in performance-driven design, measuring outcomes and optimizing for user engagement. I think in systems — how a user moves, what they feel, and what makes them stay. I bring initiative, ownership, and a detail-oriented approach to every project, from concept to final asset.

Available to hire

I’m Viktoriia, a Graphic & Web Designer based in Lodz, Poland, with 3+ years of commercial experience across branding, digital and editorial design. I enjoy crafting systems — from visual identity to digital touchpoints — and I strive to create work that performs, not just looks good. I’m currently growing in performance-driven design, measuring outcomes and optimizing for user engagement.
I think in systems — how a user moves, what they feel, and what makes them stay. I bring initiative, ownership, and a detail-oriented approach to every project, from concept to final asset.

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Work Experience

Freelance Graphic & Web Designer at Freelance
January 1, 2022 - November 23, 2025
Built brand identities and digital aesthetics for lifestyle, culture and e-commerce clients. Designed full website & UI systems with strong structure and clean grids. Delivered complete design packages: brand guides, layouts, mockups, launch assets.
Graphic Designer at PLAY
July 1, 2025 - July 1, 2025
Designed full tarot deck system: compositions, patterns, card architecture and illustration; Developed plush merch concepts: shapes, sketches, textile patterns and color system; Created packaging: pouches, custom patterns, print-ready layout; Delivered production-accurate files.
Performance Graphic Designer at SKELAR
January 1, 2025 - Present
Owning the full creative cycle for a venture-backed product, producing 70–80 ad creatives per week across multiple formats; proposed and implemented a ComfyUI-based AI workflow adopted by the team; brought AI tooling into the design process early.
Graphic Designer at AI&PLAY
March 1, 2025 - July 1, 2025
Built a complete visual system for a premium tarot product line including card compositions, typography, patterns, pouch design, and merch; took the project from zero to print-ready across physical touchpoints; demonstrated end-to-end ownership of a visual identity across formats.
Graphic & Web Designer at Upwork
January 1, 2022 - January 1, 2025
3 years of international freelance work across 10+ industries — brand identity, web design, social visuals, and creative direction; ran projects solo from brief to delivery; developed client-focused delivery.

Education

Bachelor’s Degree in Computer Graphics at Academy of Art & Design
January 1, 2022 - January 1, 2025
Graphic Design Program at Projector Design Institute
January 1, 2022 - January 1, 2025
BA Visual Communication at Academy of Art & Design
January 1, 2022 - January 1, 2026
Graphic Design Program at Projector Design Institute
January 1, 2022 - May 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail