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I'm Viktoriia, a Graphic & Web Designer based in Lodz, Poland, with 3+ years of commercial experience across branding, digital and editorial design. I enjoy crafting systems — from visual identity to digital touchpoints — and I strive to create work that performs, not just looks good. I'm currently growing in performance-driven design, measuring outcomes and optimizing for user engagement. I think in systems — how a user moves, what they feel, and what makes them stay. I bring initiative, ownership, and a detail-oriented approach to every project, from concept to final asset.…I'm Viktoriia, a Graphic & Web Designer based in Lodz, Poland, with 3+ years of commercial experience across branding, digital and editorial design. I enjoy crafting systems — from visual identity to digital touchpoints — and I strive to create work that performs, not just looks good. I'm currently growing in performance-driven design, measuring outcomes and optimizing for user engagement. I think in systems — how a user moves, what they feel, and what makes them stay. I bring initiative, ownership, and a detail-oriented approach to every project, from concept to final asset.

Viktoriia Herasymova

Graphic Designer, Web Designer, UI Designer, +4

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I'm Viktoriia, a Graphic & Web Designer based in Lodz, Poland, with 3+ years of commercial experience across branding, digital and editorial design. I enjoy crafting systems — from visual identity to digital touchpoints — and I strive to create work that performs, not just looks good. I'm currently growing in performance-driven design, measuring outcomes and optimizing for user engagement. I think in systems — how a user moves, what they feel, and what makes them stay. I bring initiative, ownership, and a detail-oriented approach to every project, from concept to final asset.…I'm Viktoriia, a Graphic & Web Designer based in Lodz, Poland, with 3+ years of commercial experience across branding, digital and editorial design. I enjoy crafting systems — from visual identity to digital touchpoints — and I strive to create work that performs, not just looks good. I'm currently growing in performance-driven design, measuring outcomes and optimizing for user engagement. I think in systems — how a user moves, what they feel, and what makes them stay. I bring initiative, ownership, and a detail-oriented approach to every project, from concept to final asset.

Available to hire

I’m Viktoriia, a Graphic & Web Designer based in Lodz, Poland, with 3+ years of commercial experience across branding, digital and editorial design. I enjoy crafting systems — from visual identity to digital touchpoints — and I strive to create work that performs, not just looks good. I’m currently growing in performance-driven design, measuring outcomes and optimizing for user engagement.
I think in systems — how a user moves, what they feel, and what makes them stay. I bring initiative, ownership, and a detail-oriented approach to every project, from concept to final asset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Graphic & Web Designer at Freelance

January 1, 2022 - November 23, 2025

Built brand identities and digital aesthetics for lifestyle, culture and e-commerce clients. Designed full website & UI systems with strong structure and clean grids. Delivered complete design packages: brand guides, layouts, mockups, launch assets.

Graphic Designer at PLAY

July 1, 2025 - July 1, 2025

Designed full tarot deck system: compositions, patterns, card architecture and illustration; Developed plush merch concepts: shapes, sketches, textile patterns and color system; Created packaging: pouches, custom patterns, print-ready layout; Delivered production-accurate files.

Performance Graphic Designer at SKELAR

January 1, 2025 - Present

Owning the full creative cycle for a venture-backed product, producing 70–80 ad creatives per week across multiple formats; proposed and implemented a ComfyUI-based AI workflow adopted by the team; brought AI tooling into the design process early.

Graphic Designer at AI&PLAY

March 1, 2025 - July 1, 2025

Built a complete visual system for a premium tarot product line including card compositions, typography, patterns, pouch design, and merch; took the project from zero to print-ready across physical touchpoints; demonstrated end-to-end ownership of a visual identity across formats.

Graphic & Web Designer at Upwork

January 1, 2022 - January 1, 2025

3 years of international freelance work across 10+ industries — brand identity, web design, social visuals, and creative direction; ran projects solo from brief to delivery; developed client-focused delivery.