Viltė Prokopenko

Strategy and brand growth: managed multi-platform content strategies for 4+ brands, maintaining brand consistency and audience engagement. YouTube SEO and performance: scaled organic reach from baseline to 25K+ organic views using SEO, metadata optimization, and A/B testing for thumbnails, titles, and hooks. Short-form video production and supervision: owned end-to-end workflows (scriptwriting, storyboarding, designer brief), managing light video assembly and asset formatting in CapCut and Canva. Community management and paid advertising: managed engagement across channels and executed paid boosting campaigns to optimize content ROI and growth.

Assisted with Meta post boosting and basic ad campaign setup to support reach, engagement, and content performance. Created educational, promotional, and engagement-driven copy tailored to different social media platforms. Applied SEO and competitor research insights to optimise social media copy and content performance. Experienced in short-form video ideation, visual content curation, and scripting. Skilled at reviewing creative materials and developing clear briefs using Canva, CapCut, and AI tools to maintain high aesthetic standards. Coordinated content campaigns from concept to publishing, including post-performance analysis and optimization. Collaborated with cross-functional teams on product launches, seasonal campaigns, and marketing initiatives.