Available to hire
Strategic and impact-driven product designer with experience leading end-to-end product design in startups. Skilled in UIUX design, backlog management and user research. Passionate about building intuitive platforms and apps that empower users and solve real-world problems. Adept at applying design and business thinking to deliver scalable, user-centered solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Shona
Advanced
French
Advanced
Work Experience
Product Manager & Designer at NearDeal International Limited
March 1, 2025 - PresentImproved user experience by identifying drop-offs, bugs and gaps in the app, and designing improved experiences to drive business goals, conversions and growth. Built and implemented scalable design systems, improving product cohesion, consistency and branding. Created and managed a product backlog for three products, improving quality assurance, product direction, and speeding up development timelines by months. Defined and championed product strategy to increase product-market fit, scalability and profitability.
Product Design Lead at Expando® (SaaS)
December 1, 2024 - October 2, 2025Used data-driven design to decrease rage clicks by 80%, dead clicks by 66.67% and increase scroll depths by 6% (from 86% to 92%) improving overall engagement. Improved critical flows like onboarding, program discovery and referral flow resulting in greater product alignment. Conducted user research to identify user needs and create product strategy, resulting in greater product-market fit. Created and managed user stories to guide design and development to match the product vision.
UIUX Design Lead at Expando® (SaaS)
September 1, 2023 - October 2, 2025Conducted user interviews, which shaped current and future product direction increasing product-market fit and influencing product direction. Redesigned the onboarding and introduction flow (the most important user flows) to reduce user drop-offs and increase user engagement resulting in higher revenues. Independently suggested and implemented an improvement roadmap for user experience changes and optimizations, resulting in an improved user experience and higher user engagement.
Design Lead at Expando® (SaaS)
March 1, 2023 - October 2, 2025Designed the no-code MVP resulting in a successful product launch that met user requirements. Created design solutions to key user tasks resulting in user engagement and conversions. Created design assets and graphics for use by the marketing team, growing our brand image and reputation.
Product Manager & Designer at NearDeal International Limited (App & SaaS portal)
March 1, 2025 - PresentImproved user experience by identifying drop-offs, bugs and gaps in the app, and designing improved experiences to drive business goals, conversions and growth. Built and implemented scalable design systems, improving product cohesion, consistency and branding. Created and managed a product backlog for the product portfolio of three products, improving quality assurance, product direction, and speeding up development timelines by months. Defined and championed product strategy to increase product-market fit, scalability and profitability.
Product Design Lead at Expando® (SaaS)
December 1, 2024 - October 2, 2025Used data driven design to decrease rage clicks by 80%, dead clicks by 66.67% and increase scroll depths by 6% (from 86% to 92%), improving overall engagement. Improved critical flows like the onboarding, program discovery and referral flow resulting in greater product alignment. Conducted user research to identify user needs and create product strategy, resulting in greater product-market fit. Created and managed user stories to guide design and development to match the product vision.
UIUX Design Lead at Expando® (SaaS)
September 1, 2023 - October 2, 2025Conducted user interviews, which shaped current and future product direction increasing product-market fit and influencing product direction. Redesigned the onboarding and introduction flow (the most important user flows) to reduce user drop-offs and increase user engagement resulting in higher revenues. Independently suggested and implemented an improvement roadmap for user experience changes and optimizations, resulting in an improved user experience and higher user engagement.
Design Lead at Expando® (SaaS)
March 1, 2023 - October 2, 2025Designed the no-code MVP resulting in a successful product launch that met user requirements. Created design solutions to key user tasks resulting in user engagement and conversions. Created design assets and graphics for use by the marketing team growing our brand image and reputation.
Education
Integrated Bachelors of Business Administration (Upper Second Class Honours) at The Chinese University of Hong Kong
September 1, 2021 - December 1, 2024Integrated Bachelors of Business Administration (Upper Second Class Honours) at The Chinese University of Hong Kong
September 1, 2021 - December 1, 2024Qualifications
CUHK Vice-Chancellor’s Cup of Entrepreneurship Mentorship Program (SoundMind)
January 1, 2024 - December 31, 2024Chung Chi Class Scholarship
January 1, 2022 - January 1, 2023Full-Tuition University Admission Scholarship
January 1, 2021 - January 1, 2022Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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