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Results-driven performance marketing and analytics professional with experience managing €3M+ annual budgets across display, online video, app and retargeting. Strong focus on audience segmentation, creative testing, and data-driven optimization to improve CTR, CPC and revenue outcomes. Brings a growth mindset and cross-functional collaboration experience across e-commerce, food delivery and fintech, with hands-on technical skills in Google Ads, Meta Ads, Criteo, DV360/CM360, Looker Studio, SQL and marketing attribution. Fluent in English; beginner in German.…Results-driven performance marketing and analytics professional with experience managing €3M+ annual budgets across display, online video, app and retargeting. Strong focus on audience segmentation, creative testing, and data-driven optimization to improve CTR, CPC and revenue outcomes. Brings a growth mindset and cross-functional collaboration experience across e-commerce, food delivery and fintech, with hands-on technical skills in Google Ads, Meta Ads, Criteo, DV360/CM360, Looker Studio, SQL and marketing attribution. Fluent in English; beginner in German.

Vineeta Arora

Performance Marketer, Marketing Analyst, Digital Marketer, +1

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Results-driven performance marketing and analytics professional with experience managing €3M+ annual budgets across display, online video, app and retargeting. Strong focus on audience segmentation, creative testing, and data-driven optimization to improve CTR, CPC and revenue outcomes. Brings a growth mindset and cross-functional collaboration experience across e-commerce, food delivery and fintech, with hands-on technical skills in Google Ads, Meta Ads, Criteo, DV360/CM360, Looker Studio, SQL and marketing attribution. Fluent in English; beginner in German.…Results-driven performance marketing and analytics professional with experience managing €3M+ annual budgets across display, online video, app and retargeting. Strong focus on audience segmentation, creative testing, and data-driven optimization to improve CTR, CPC and revenue outcomes. Brings a growth mindset and cross-functional collaboration experience across e-commerce, food delivery and fintech, with hands-on technical skills in Google Ads, Meta Ads, Criteo, DV360/CM360, Looker Studio, SQL and marketing attribution. Fluent in English; beginner in German.

Available to hire

Results-driven performance marketing and analytics professional with experience managing €3M+ annual budgets across display, online video, app and retargeting. Strong focus on audience segmentation, creative testing, and data-driven optimization to improve CTR, CPC and revenue outcomes.

Brings a growth mindset and cross-functional collaboration experience across e-commerce, food delivery and fintech, with hands-on technical skills in Google Ads, Meta Ads, Criteo, DV360/CM360, Looker Studio, SQL and marketing attribution. Fluent in English; beginner in German.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

German

Beginner

Work Experience

Marketing Analyst at Wayfair DE

April 1, 2024 - August 31, 2025

Shaped the EU marketing strategy for Display, Online and App channels through data analysis and actionable insights, managing an annual budget of €3M. Restructured Criteo retargeting campaigns in DE with precise audience segmentation and display targeting to achieve a 91% YoY increase in clicks and a 14% reduction in CPC. Launched a Google Ads Video Reach pilot in DE, delivering a 200% uplift in impressions and negotiated €75k ad credits for the test. Built performance dashboards in Looker Studio for real-time monitoring of CPA, CTR and ROAS and coordinated production of 50+ ad variations across multiple campaigns.

Marketing Intern at Milano Vice

July 1, 2023 - December 31, 2023

Redefined promo and ad strategy across food delivery platforms (Wolt, Uber Eats, Lieferando). Increased revenue by 9% during lean summer months while reducing incentive costs by 28%. Improved daily orders by 17% for 60+ partner restaurants via customized branding, pricing and SEM interventions. Increased impressions by 204% and website visits by 163% through customer acquisition and brand awareness campaigns including OOH, addressable TV, search, paid media and influencer marketing.

Sr. Brand Manager at SBI Card

March 1, 2019 - January 31, 2022

Led marketing campaigns for six product launches (partnership cards with fashion, e-commerce and airline brands), generating an incremental 13% additional revenue. Created video commercials to drive brand awareness and collaborated with media agencies to execute TV and social campaigns (Facebook, Instagram, YouTube, Disney+), reaching 65M+ YouTube views. Increased card spends by 12% by focusing on high-value cohorts and activating dormant segments.