I am a marketing professional with seven years of experience delivering campaigns that raise brand awareness, boost customer engagement and drive revenue. I specialize in FMCG, digital marketing, social media, CRM and AI-assisted automation to optimize the customer journey and deliver measurable results. I’ve collaborated across teams to negotiate partnerships, lead planning, and develop marketing strategies that align with organizational goals. I’m passionate about community impact, youth empowerment, and building brands that resonate with diverse audiences.

Tumuhimbise Viola

I am a marketing professional with seven years of experience delivering campaigns that raise brand awareness, boost customer engagement and drive revenue. I specialize in FMCG, digital marketing, social media, CRM and AI-assisted automation to optimize the customer journey and deliver measurable results. I’ve collaborated across teams to negotiate partnerships, lead planning, and develop marketing strategies that align with organizational goals. I’m passionate about community impact, youth empowerment, and building brands that resonate with diverse audiences.

Available to hire

I am a marketing professional with seven years of experience delivering campaigns that raise brand awareness, boost customer engagement and drive revenue. I specialize in FMCG, digital marketing, social media, CRM and AI-assisted automation to optimize the customer journey and deliver measurable results.

I’ve collaborated across teams to negotiate partnerships, lead planning, and develop marketing strategies that align with organizational goals. I’m passionate about community impact, youth empowerment, and building brands that resonate with diverse audiences.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Marketing and Publicity Officer at African Young Leaders Foundation
April 1, 2024 - November 20, 2025
Collaborated with cross-functional teams to develop and implement negotiation strategies aligned with the organization’s objectives and values; successfully negotiated and secured contracts with key stakeholders, resulting in long-term partnerships and revenue growth; managed project documentation ensuring compliance with organizational policies; planned, mobilized and executed youth projects including the Teenage Mothers Support Program in Africa; prepared zero-error reports and presentations, increasing strategic planning efficiency by 50%.
Marketing Manager at Fine Pantry Supermarket
March 31, 2024 - March 31, 2024
Negotiated contracts with vendors, reducing expenses by 30% while maintaining quality procurements; generated new business leads and expanded existing accounts, contributing to 25% revenue growth; managed marketing budgets; oversaw customer service, sales management and customer journey mapping; analyzed market trends to inform marketing decisions.
Credit Officer at Rapid Response Financial Solutions LTD
January 1, 2017 - January 1, 2017
Evaluated, authorized and recommended approval of credit loans; led marketing campaigns and provided junior credit officers with marketing tools; conducted risk management by reviewing files before loan disbursement; ensured branch portfolio was healthy with a 90% payment rate; retained clients at 45% through building strong relationships with active loan applicants.
Administrative Assistant (Internship) at Luweero District Local Government
August 31, 2013 - August 31, 2013
Managed communication between the District Chief Administrative Officer and five department heads; coordinated scheduling for district officials, meetings, and travel plans, resulting in a 20% reduction in scheduling conflicts; drafted, edited, and formatted 100+ documents and presentations per month; managed and responded to an average of 100 emails per day with 98% accuracy.

Education

CIM Level 4 at Chartered Institute of Marketing (CIM) UK
August 1, 2025 - August 1, 2026
Master of Business Administration (MBA), Marketing & Communications at Cavendish University Uganda
January 1, 2023 - January 1, 2025
Bachelor of Arts in Development Economics at Makerere University Kampala
January 1, 2011 - January 1, 2014
Uganda Advanced Certificate of Education at Bweranyangi Girls Secondary School
January 1, 2009 - January 1, 2010
Uganda Certificate of Education at Bweranyangi Girls Secondary School
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Non-Profit Organization, Professional Services, Education