Viola

Collaborated with marketing and product departments to gain deep understanding of new product lines and market positioning for OnePlus Nord series. Determined overall design style and art direction based on positioning and brand characteristics. Worked with third-party agencies and vendors to create visual assets including product stills, lifestyle stills, advertising videos, and keynote visuals for the final launch event.

Collaborated with marketing and product departments to gain a thorough understanding of new product lines and their market positioning. Determined overall design style and art direction based on positioning and brand characteristics of the OnePlus Nord series. Worked with third-party agencies and vendors to create various types of visual assets including product stills, lifestyle stills, advertising videos, and keynotes for the final launch event.

Served as the design lead for the official theme “When Flowers Bloom” for Huawei GT3, supporting a product highlight used in the press conference. Conducted visual research and user feedback analysis to create unique and inspiring theme proposals across product categories including mobile phones, cars, smart-home devices, and immersive spaces. Designed and implemented complete planning while maintaining brand tone and ensuring visual content aligned with product characteristics, independently leading 3D, graphic, photography, and other team deliverables to complete creative project creation.