I’m an art director who loves turning complex ideas into clear, engaging visuals. Most of my work sits between branding, motion, and digital product storytelling—figuring out how to make things feel not just good-looking, but intuitive and human. I’m especially drawn to motion and art direction, and how small details like pacing, transitions, and rhythm can completely change how something is experienced. I’ve worked on everything from brand identities to motion KV systems and digital campaigns, usually jumping in from concept through to final execution. I really enjoy the back-and-forth of the process—refining, simplifying, and pushing ideas until they feel just right. At the end of the day, I care about making work that feels thoughtful, a little bit expressive, and easy to connect with. Always open to interesting projects and collaborations.

Viola

I’m an art director who loves turning complex ideas into clear, engaging visuals. Most of my work sits between branding, motion, and digital product storytelling—figuring out how to make things feel not just good-looking, but intuitive and human. I’m especially drawn to motion and art direction, and how small details like pacing, transitions, and rhythm can completely change how something is experienced. I’ve worked on everything from brand identities to motion KV systems and digital campaigns, usually jumping in from concept through to final execution. I really enjoy the back-and-forth of the process—refining, simplifying, and pushing ideas until they feel just right. At the end of the day, I care about making work that feels thoughtful, a little bit expressive, and easy to connect with. Always open to interesting projects and collaborations.

Available to hire

I’m an art director who loves turning complex ideas into clear, engaging visuals.

Most of my work sits between branding, motion, and digital product storytelling—figuring out how to make things feel not just good-looking, but intuitive and human. I’m especially drawn to motion and art direction, and how small details like pacing, transitions, and rhythm can completely change how something is experienced.

I’ve worked on everything from brand identities to motion KV systems and digital campaigns, usually jumping in from concept through to final execution. I really enjoy the back-and-forth of the process—refining, simplifying, and pushing ideas until they feel just right.

At the end of the day, I care about making work that feels thoughtful, a little bit expressive, and easy to connect with. Always open to interesting projects and collaborations.

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Work Experience

OnePlus Art Director at OnePlus
March 1, 2024 - Present
Collaborated with marketing and product departments to gain a thorough understanding of new product lines and their market positioning. Determined overall design style and art direction based on positioning and brand characteristics of the OnePlus Nord series. Worked with third-party agencies and vendors to create various types of visual assets including product stills, lifestyle stills, advertising videos, and keynotes for the final launch event.
Visual Designer at Huawei UCD Centre
July 1, 2021 - August 1, 2022
Served as design lead for the official theme “When flowers bloom” for Huawei GT3, supporting the product’s press conference presentation. Conducted effective visual research and analysis, incorporating user feedback to create unique and inspiring theme design proposals across products (mobile phones, cars, smart-home devices, immersive spaces, and more). Designed and implemented a complete planning plan while ensuring brand tone and producing visual content aligned to product characteristics; led or independently produced 3D graphic/photo and coordinated with other teams for creative project creation.
Live Art Lab Co-Founder & Creative Director at Live/LIV/ART LAB
June 1, 2020 - May 1, 2021
Co-founded a new Live/liv/Art Lab brand and business module with Live In Art Gallery and Carte. Recruited, guided, and managed three multi-background groups across marketing, design, and project management. Developed the brand creative direction, oversaw the creative execution process, and optimized creative quality. Hosted talks to introduce the brand and core concepts to potential investors.
EasyVape Creative Lead at EasyVape
June 1, 2019 - May 1, 2020
Generated strategic branding guidelines and marketing campaigns. Created innovative website design solutions with UX design considerations. Made executive decisions in both print and digital graphic design processes.

Education

Bachelor of Design (Graphic and Textile Design) at University of NSW
January 1, 2012 - January 1, 2013
Foundation Program at University of NSW
January 1, 2012 - January 1, 2013
Bachelor of Education at University of Sydney
January 1, 2013 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Manufacturing, Professional Services, Retail, Computers & Electronics