Viola Di Veroli

Developed and executed content marketing strategies (blog posts, whitepapers, case studies) driving engagement and lead generation using Canva, HubSpot, and Beefree. Managed SEO initiatives increasing organic search visibility and boosting website traffic by 400% in one year. Planned and coordinated webinars end-to-end: topic selection, speaker engagement, promotion, and post-event follow-up. Managed partnerships and integrations with leading industry companies to expand market reach and drive growth. Developed AI-driven automations for marketing and sales teams to streamline workflows, speed up processes, and improve efficiency. Created and maintained the Help Center to support customer onboarding and self-service. Collaborated cross-functionally with Product, Sales, and Engineering to align marketing with product updates and compliance needs.

Executed targeted campaigns across SEO, email, and social media to drive lead generation and engagement. Organized and promoted webinars and virtual events, managing logistics, promotion, and post-event follow-up. Designed and delivered marketing collateral, product presentations, and content assets to support client acquisition and retention. Managed sales pipelines by implementing personalized lead qualification techniques to maximize engagement and conversions.

Engaged in business development activities for digital advertising solutions, focusing on ethical practices and positive societal impact. Maintained and managed a comprehensive sales pipeline, ensuring effective customer relationship management. Collaborated with Marketing and Business Development teams to create impactful campaigns.