Violeta Zaburlin

Led end-to-end A/B testing for two online courses, testing VSL hooks, narrative structure, and landing page variants. Increased landing page conversions from 2–3% baseline to 7.6% (winner: long-form page with video testimonials). Identified winning creative patterns (paradox-based hooks + mass social proof) that tripled product sales in one week when reactivated. Tracked weekly metrics (retention by second, CRO, ROI) via a dashboard; documented all experiments in Notion (hypotheses, KPIs, decisions: scale/iterate/kill).

Designed and developed 8 Webflow websites for B2B clients and entrepreneurs. Built complete design systems using Figma components, Auto Layout, and variables for efficient maintenance and handoffs. Conducted user research, created wireframes, high-fidelity mockups, interactive prototypes, and developer handoffs. Produced photo and visual assets; conducted usability tests and iterated based on feedback.

Designed and developed Webflow websites, achieving a 50% increase in user engagement. Collaborated with various clients and provided tailored solutions to enhance their online presence.