https://www.behance.net/gallery/256840525/World-Class-BeHealthy-Festival
- Art Director
- Brand Designer
- Designer
- +2
VIOREL GHEORGHIU
- Netherlands
- 12 projects
Senior Graphic Designer and Art Director with 18+ years of experience creating brand identities, campaigns, digital experiences, and marketing assets for international clients across healthcare, FMCG, retail, and…
About
Senior Graphic Designer and Art Director with 18+ years of experience creating brand identities, campaigns, digital experiences, and marketing assets for international clients across healthcare, FMCG, retail, and lifestyle. I’m hands-on in every stage — from initial concept and visual direction to production-ready artwork — working closely with strategists, copywriters, account teams, and production partners.
I also enjoy integrating AI-enhanced creative workflows into research, ideation, and visual development to explore concepts faster while keeping strong creative judgment and brand consistency. My portfolio spans retail and POSM, key visual development, social content, online advertising, motion and short-form video, and UI/digital design — always aiming for visually distinctive, effective communication.
- Joined March 2026
Skills· 18
Languages
- EnglishAdvanced
- Romanian, Moldavian, MoldovanFluent
- DutchBeginner
Industry experience
- Consumer Goods
- Retail
- Healthcare
- Life Sciences
- Media & Entertainment
- Professional Services
- Other
Projects · 12
https://www.behance.net/gallery/257727443/Coca-Cola-ScreenTime
- Art Director
- Brand Designer
- Designer
- +1
Full Project
- Art Director
- Brand Designer
- Graphic Designer
- +1
Refinement and documentation of the World Class visual identity, establishing clear guidelines for consistent brand communication across print, digital and physical applications.
- Art Director
- Brand Designer
- Designer
- +2
A modern brand intro low poly animation for Perceptum, designed to translate a forward-thinking identity into motion. The piece focuses on clarity, rhythm, and transformation—using minimal visual elements, precise timing, and synchronized motion to create a strong, memorable first impression. Built with scalability in mind, the animation serves as a flexible foundation for future brand communications across digital platforms.
#art direction; #3d animation; #low poly animation; #chameleon; #jungle
- Art Director
- Graphic Designer
- 3D Visualizer
- Art Director
- Graphic Designer
- Graphic Designer
- Packaging Designer
- Art Director
- Graphic Designer
- Art Director
- Graphic Designer
- Art Director
- Graphic Designer
- Graphic Designer
Album launch event poster design for an indie band called Dl Goe.
- Graphic Designer
Work experience· 6 roles
Independent Graphic Designer & CreativeMar 2026 – Present · 9 mos
Freelance and independent creative work across branding, digital design, campaigns, social media, advertising, retail, POSM, and AI-enhanced visual development. Develop distinctive visual solutions from concept and art direction through to production-ready assets, collaborating with brands and creative teams to deliver cohesive systems and marketing content.
Art Director / Graphic Designer · PERCEPTUM CONCEPTARTMar 2018 – Aug 2026 · 8 yrs 6 mos
Develop integrated ATL, BTL, and digital campaigns for international and local brands, covering concept development, visual direction, and final production. Create brand identities, key visuals, digital campaigns, social content, retail materials, POSM, and experiential activations. Work with creative teams and stakeholders while incorporating AI into research, ideation, and visual development workflows. Selected highlights include Coca-Cola retail activation (Marvel-themed), World Class #BeHealthy Festival campaign, and immersive Bioderma Photoderm Sun Station creative.
Art Director / Graphic Designer · PerceptumMar 2018 – Present · 8 yrs 9 mos
Lead creative direction for international brands including Coca-Cola, Bayer, Amgen, Eucerin, Bioderma, Cupio, Auchan, and Gedeon Richter. Develop brand identities, digital campaigns, key visuals, and AI-enhanced creative workflows.
Graphic Designer · DDB RomaniaOct 2011 – Mar 2018 · 6 yrs 6 mos
Freelance Graphic DesignerJan 2009 – Jan 2011 · 2 yrs 1 mo
Junior Art Director · Lemonade AdvertisingNov 2007 – Aug 2009 · 1 yr 10 mos
Education
Architecture studies · Spiru Haret University, Bucharest2006 – 2011
Certifications and awards
University of Minnesota - Introduction to UI Design2019 – 2020
University of Minnesota - User Research and Design2020 – 2021
University of Minnesota - Prototyping and Design2021
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