I’m Viorel Gheorghiu, a senior Graphic Designer and Art Director with 18+ years of experience creating brand identities, campaigns, digital experiences, and marketing assets for international clients across healthcare, FMCG, retail, and lifestyle. I’m hands-on in every stage—from initial concept and visual direction to production-ready artwork—working closely with strategists, copywriters, account teams, and production partners. I also enjoy integrating AI-enhanced creative workflows into research, ideation, and visual development to explore concepts faster while keeping strong creative judgment and brand consistency. My portfolio spans retail and POSM, key visual development, social content, online advertising, motion and short-form video, and UI/digital design—always aiming for visually distinctive, effective communication.…

VIOREL GHEORGHIU

Verified

I’m Viorel Gheorghiu, a senior Graphic Designer and Art Director with 18+ years of experience creating brand identities, campaigns, digital experiences, and marketing assets for international clients across healthcare, FMCG, retail, and lifestyle. I’m hands-on in every stage—from initial concept and visual direction to production-ready artwork—working closely with strategists, copywriters, account teams, and production partners. I also enjoy integrating AI-enhanced creative workflows into research, ideation, and visual development to explore concepts faster while keeping strong creative judgment and brand consistency. My portfolio spans retail and POSM, key visual development, social content, online advertising, motion and short-form video, and UI/digital design—always aiming for visually distinctive, effective communication.…

Available to hire

I’m Viorel Gheorghiu, a senior Graphic Designer and Art Director with 18+ years of experience creating brand identities, campaigns, digital experiences, and marketing assets for international clients across healthcare, FMCG, retail, and lifestyle. I’m hands-on in every stage—from initial concept and visual direction to production-ready artwork—working closely with strategists, copywriters, account teams, and production partners.

I also enjoy integrating AI-enhanced creative workflows into research, ideation, and visual development to explore concepts faster while keeping strong creative judgment and brand consistency. My portfolio spans retail and POSM, key visual development, social content, online advertising, motion and short-form video, and UI/digital design—always aiming for visually distinctive, effective communication.

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Language

English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Dutch
Beginner

Work Experience

Independent Graphic Designer & Creative
March 1, 2026 - Present
Freelance and independent creative work across branding, digital design, campaigns, social media, advertising, retail, POSM, and AI-enhanced visual development. Develop distinctive visual solutions from concept and art direction through to production-ready assets, collaborating with brands and creative teams to deliver cohesive systems and marketing content.
Art Director / Graphic Designer at PERCEPTUM CONCEPTART
March 1, 2018 - August 1, 2026
Develop integrated ATL, BTL, and digital campaigns for international and local brands, covering concept development, visual direction, and final production. Create brand identities, key visuals, digital campaigns, social content, retail materials, POSM, and experiential activations. Work with creative teams and stakeholders while incorporating AI into research, ideation, and visual development workflows. Selected highlights include Coca-Cola retail activation (Marvel-themed), World Class #BeHealthy Festival campaign, and immersive Bioderma Photoderm Sun Station creative.
Art Director / Graphic Designer at Perceptum
March 1, 2018 - Present
Lead creative direction for international brands including Coca-Cola, Bayer, Amgen, Eucerin, Bioderma, Cupio, Auchan, and Gedeon Richter. Develop brand identities, digital campaigns, key visuals, and AI-enhanced creative workflows.
Graphic Designer at DDB Romania
October 1, 2011 - March 1, 2018
Delivered ATL/BTL campaigns for Wrigley, Hyundai, Volkswagen, Radisson Blu, OTP Bank, Wizz Air. Produced print, digital, and POSM assets within a global agency network.
Freelance Graphic Designer
January 1, 2009 - January 1, 2011
Independent design projects alongside professional development.
Junior Art Director at Lemonade Advertising
November 1, 2007 - August 1, 2009
Co-developed campaigns for Ford Romania and healthcare brands; executed branding and print materials.

Education

Architecture studies at Spiru Haret University, Bucharest
October 1, 2006 - July 1, 2011

Qualifications

University of Minnesota - Introduction to UI Design
July 1, 2019 - July 1, 2020
University of Minnesota - User Research and Design
July 2, 2020 - May 31, 2021
University of Minnesota - Prototyping and Design
June 1, 2021 - August 31, 2021

Industry Experience

Consumer Goods, Retail, Healthcare, Life Sciences, Media & Entertainment, Professional Services, Other
    Perceptum agency - intro video animation

    A modern brand intro low poly animation for Perceptum, designed to translate a forward-thinking identity into motion. The piece focuses on clarity, rhythm, and transformation—using minimal visual elements, precise timing, and synchronized motion to create a strong, memorable first impression. Built with scalability in mind, the animation serves as a flexible foundation for future brand communications across digital platforms.

    #art direction; #3d animation; #low poly animation; #chameleon; #jungle

    Poster Design for an indie band

    Album launch event poster design for an indie band called Dl Goe.