Creative Art Director and Graphic Designer with over a decade of experience delivering integrated 360° campaigns (ATL, BTL, Digital) for global brands across FMCG, pharma, retail, and lifestyle sectors. I specialize in branding systems, digital design, UX/UI, and AI-driven creative workflows, blending strategic thinking with hands-on execution to create experiences that resonate and drive measurable results.…

Viorel Gheorghiu

Creative Art Director and Graphic Designer with over a decade of experience delivering integrated 360° campaigns (ATL, BTL, Digital) for global brands across FMCG, pharma, retail, and lifestyle sectors. I specialize in branding systems, digital design, UX/UI, and AI-driven creative workflows, blending strategic thinking with hands-on execution to create experiences that resonate and drive measurable results.…

Available to hire

Creative Art Director and Graphic Designer with over a decade of experience delivering integrated 360° campaigns (ATL, BTL, Digital) for global brands across FMCG, pharma, retail, and lifestyle sectors.

I specialize in branding systems, digital design, UX/UI, and AI-driven creative workflows, blending strategic thinking with hands-on execution to create experiences that resonate and drive measurable results.

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Language

English
Advanced
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Art Director / Graphic Designer at Perceptum
March 1, 2018 - Present
Lead creative direction for international brands including Coca-Cola, Bayer, Amgen, Eucerin, Bioderma, Cupio, Auchan, and Gedeon Richter. Develop brand identities, digital campaigns, key visuals, and AI-enhanced creative workflows.
Graphic Designer at DDB Romania
October 1, 2011 - March 1, 2018
Delivered ATL/BTL campaigns for Wrigley, Hyundai, Volkswagen, Radisson Blu, OTP Bank, Wizz Air. Produced print, digital, and POSM assets within a global agency network.
Junior Art Director at Lemonade Advertising
November 1, 2007 - August 1, 2009
Co-developed campaigns for Ford Romania and healthcare brands; executed branding and print materials.

Education

UI Design Specialization at University of Minnesota
January 11, 2030 - March 13, 2026
Architecture Studies at Spiru Haret University
January 11, 2030 - March 13, 2026

Qualifications

University of Minnesota - Introduction to UI Design
July 1, 2019 - July 1, 2020

Industry Experience

Consumer Goods, Retail, Healthcare, Life Sciences, Media & Entertainment, Professional Services
    paper Poster Design for an indie band

    Album launch event poster design for an indie band called Dl Goe.

    paper Hairstyle - Photo retouching

    Photo retouching for award winning hair stylist Laurentiu Bostan.

    paper Perceptum agency - intro video animation

    A modern brand intro low poly animation for Perceptum, designed to translate a forward-thinking identity into motion. The piece focuses on clarity, rhythm, and transformation—using minimal visual elements, precise timing, and synchronized motion to create a strong, memorable first impression. Built with scalability in mind, the animation serves as a flexible foundation for future brand communications across digital platforms.

    #art direction; #3d animation; #low poly animation; #chameleon; #jungle

    paper Romanian Handball Team - artworks & retouch

    Pixel stretch and photo retouching artworks for the Romanian Handball Team, the main 7 players.

    #pixelstretch; #handball; #FRH; #photoretouch;