I’m a growth and digital marketing leader with experience building revenue engines for technology companies, SaaS platforms, and scaling organizations. My work sits at the intersection of marketing, sales, and operations. I focus on building systems that generate demand, improve conversion, and support sustainable revenue growth. Over the years I’ve led initiatives across digital marketing strategy, revenue operations, brand positioning, and go-to-market execution. I have worked with startups, growing SMEs, and established technology companies to design and implement marketing programs that actually move the business forward. This includes building full-funnel strategies, structuring inbound and outbound campaigns, developing content and thought leadership, and aligning marketing with sales through CRM and automation systems. My experience includes: • Digital marketing strategy and execution • Revenue operations and funnel optimization • B2B demand generation and lead acquisition • CRM, marketing automation, and data-driven marketing • Brand development and market positioning • Go-to-market strategy for new products and services I’ve helped organizations improve their digital presence, generate qualified leads, and structure marketing in a way that supports long-term growth rather than short-term campaigns. I’m particularly interested in working with companies that are building meaningful technology and need a marketing partner who understands both strategy and execution.

Virginia Wilson

I’m a growth and digital marketing leader with experience building revenue engines for technology companies, SaaS platforms, and scaling organizations. My work sits at the intersection of marketing, sales, and operations. I focus on building systems that generate demand, improve conversion, and support sustainable revenue growth. Over the years I’ve led initiatives across digital marketing strategy, revenue operations, brand positioning, and go-to-market execution. I have worked with startups, growing SMEs, and established technology companies to design and implement marketing programs that actually move the business forward. This includes building full-funnel strategies, structuring inbound and outbound campaigns, developing content and thought leadership, and aligning marketing with sales through CRM and automation systems. My experience includes: • Digital marketing strategy and execution • Revenue operations and funnel optimization • B2B demand generation and lead acquisition • CRM, marketing automation, and data-driven marketing • Brand development and market positioning • Go-to-market strategy for new products and services I’ve helped organizations improve their digital presence, generate qualified leads, and structure marketing in a way that supports long-term growth rather than short-term campaigns. I’m particularly interested in working with companies that are building meaningful technology and need a marketing partner who understands both strategy and execution.

Available to hire

I’m a growth and digital marketing leader with experience building revenue engines for technology companies, SaaS platforms, and scaling organizations.

My work sits at the intersection of marketing, sales, and operations. I focus on building systems that generate demand, improve conversion, and support sustainable revenue growth. Over the years I’ve led initiatives across digital marketing strategy, revenue operations, brand positioning, and go-to-market execution.

I have worked with startups, growing SMEs, and established technology companies to design and implement marketing programs that actually move the business forward. This includes building full-funnel strategies, structuring inbound and outbound campaigns, developing content and thought leadership, and aligning marketing with sales through CRM and automation systems.

My experience includes:

• Digital marketing strategy and execution
• Revenue operations and funnel optimization
• B2B demand generation and lead acquisition
• CRM, marketing automation, and data-driven marketing
• Brand development and market positioning
• Go-to-market strategy for new products and services

I’ve helped organizations improve their digital presence, generate qualified leads, and structure marketing in a way that supports long-term growth rather than short-term campaigns.

I’m particularly interested in working with companies that are building meaningful technology and need a marketing partner who understands both strategy and execution.

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Language

English
Fluent
French
Fluent

Work Experience

Vice President, Global Marketing & Partnerships at Verosoft / ADNM International
January 1, 2024 - January 1, 2025
Led global marketing and partnerships for SaaS & Enterprise Asset Management (EAM) solutions; managed bilingual (English/French) initiatives, GTM strategy, budgets, and cross-functional alignment across NA and international teams.
Marketing Director, North America at Ansell
January 1, 2018 - January 1, 2020
Directed digital marketing, CRM, and corporate communications for a global PPE & healthcare manufacturer; launched new B2B pricing strategy, led crisis communications with distributors, and built CRM/analytics for forecasting and demand planning.
Sales & Marketing Manager, North America at Cresswell (Nova Steel)
January 1, 2017 - January 1, 2018
Led field sales growth through product repositioning and pricing optimization; secured national distribution agreements and launched private-label programs.
Marketing Director, North America at Beaulieu Flooring B.I.G
January 1, 2013 - January 1, 2017
Launched a full private-label flooring program in the U.S. market within 3 months; created a bilingual digital incentive program used by 500+ sales reps across two divisions.

Education

Marketing & Digital Marketing Certificates at University of Toronto
January 11, 2030 - March 8, 2026

Qualifications

CRM / MarTech: Dynamics, Salesforce, HubSpot, Zoho
January 11, 2030 - March 8, 2026
SEO/SEM: Google Ads, GA4, SEMrush, Ahrefs
January 11, 2030 - March 8, 2026
Marketing & Digital Marketing Certificates, University of Toronto
January 11, 2030 - March 8, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Manufacturing, Retail