Virginia Bowman

Researched and vetted Canadian brands to onboard new vendors using defined criteria. Supported front-end merchandising on Shopify by maintaining collections, product filters, and navigation for a cohesive user experience. Coordinated content updates across Shopify and social platforms, aligning blog content and metadata with newsletter and campaign launches. Organized and optimized Google Drive systems for improved document and media storage. Conducted influencer research aligned with brand identity and campaign objectives to support marketing initiatives.

Managed podcast operations for guest retention and engagement by conducting outreach to publishers, publicists, and authors to secure and increase booking lead times. Entered episode descriptions and maintained guest and contact information in HubSpot to streamline communication and records. Built business systems in Notion to manage publisher contact details and catalogue/order workflow after initial outreach. Edited visual podcast clips in Riverside for social media distribution, including transcription captions, branded Canva asset edits, and SEO keyword research.

Developed and implemented a communications strategy and social isolation programming for female participants during the pandemic, improving engagement and providing critical support. Launched the Tablets for Women training program by assessing participant eligibility and needs, coordinating with an external facilitator, and organizing program space bookings to deliver a smooth participant experience. Designed and created content for a biweekly newsletter and monthly workshop posters for both social media and print distribution to promote events and strengthen community connection.