Hi, I’m Vishal Pahurkar, a results-driven B2B Lead Generation and Digital Marketing specialist with 5+ years of experience driving demand, pipeline growth, and revenue across technology-driven organisations. I excel in marketing automation, LinkedIn outreach, email marketing, inside sales collaboration, and data-driven optimisation to deliver high-quality MQLs and SQLs. I thrive on collaborating with sales, product, and content teams to align messaging with buyer personas, manage multi-channel campaigns, and continuously optimise funnel metrics such as CTR, CPL, and conversion rates. I’m passionate about turning insights into action and building strong marketing-sales alignment to maximise ROI for sustainable growth.

Hi, I’m Vishal Pahurkar, a results-driven B2B Lead Generation and Digital Marketing specialist with 5+ years of experience driving demand, pipeline growth, and revenue across technology-driven organisations. I excel in marketing automation, LinkedIn outreach, email marketing, inside sales collaboration, and data-driven optimisation to deliver high-quality MQLs and SQLs. I thrive on collaborating with sales, product, and content teams to align messaging with buyer personas, manage multi-channel campaigns, and continuously optimise funnel metrics such as CTR, CPL, and conversion rates. I’m passionate about turning insights into action and building strong marketing-sales alignment to maximise ROI for sustainable growth.

Available to hire

Hi, I’m Vishal Pahurkar, a results-driven B2B Lead Generation and Digital Marketing specialist with 5+ years of experience driving demand, pipeline growth, and revenue across technology-driven organisations. I excel in marketing automation, LinkedIn outreach, email marketing, inside sales collaboration, and data-driven optimisation to deliver high-quality MQLs and SQLs.

I thrive on collaborating with sales, product, and content teams to align messaging with buyer personas, manage multi-channel campaigns, and continuously optimise funnel metrics such as CTR, CPL, and conversion rates. I’m passionate about turning insights into action and building strong marketing-sales alignment to maximise ROI for sustainable growth.

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Work Experience

Digital Marketing Specialist at CTI Global Resource Pvt. Ltd.
September 1, 2023 - Present
Developed and executed B2B lead generation strategies across multiple industry verticals. Planned, managed, and optimised multi-channel campaigns including LinkedIn Ads, email marketing, and organic LinkedIn outreach to drive qualified leads. Leveraged marketing automation workflows for lead nurturing, segmentation, and lifecycle management, improving lead-to-MQL conversion rates. Collaborated with sales and inside sales teams to ensure proper lead qualification and seamless handoff of MQLs to SQLs. Tracked performance metrics (CTR, CPL, MQL, SQL) and conducted market research to refine targeting and messaging. Led LinkedIn social selling initiatives to boost engagement and inbound B2B leads; improved messaging with buyer personas and funnel stages. Provided regular performance reports to stakeholders.
SEO Executive at Sakal Media Group Pvt. Ltd.
March 1, 2023 - August 1, 2023
Supported lead generation and digital visibility through SEO-driven demand generation. Conducted keyword research, competitive analysis, and on-page optimization aligned with business goals. Collaborated with cross-functional teams to improve landing page performance and conversion rates.
SEO Executive at Mplussoft Technologies Pvt. Ltd.
December 1, 2022 - March 1, 2023
Assisted in B2B digital campaigns with focus on organic lead acquisition and funnel optimization. Tracked campaign performance and provided actionable insights to improve targeting and engagement.
SEO Executive at Persistence Market Research Pvt. Ltd.
February 1, 2020 - July 1, 2022
Key contributor to B2B lead generation through SEO, content optimization, and analytics. Supported marketing and sales teams with high-intent inbound leads; analyzed performance data to improve traffic quality and lead conversions.

Education

MBA – Marketing at Savitribai Phule Pune University
January 1, 2020 - January 1, 2020

Qualifications

Advanced Digital Marketing Certification
January 11, 2030 - February 12, 2026
Google Ads Certified
January 11, 2030 - February 12, 2026
SEMrush Certified Professional
January 11, 2030 - February 12, 2026

Industry Experience

Software & Internet, Professional Services