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Hi, I'm Vish, a results-driven digital marketing professional transitioning from a background in category management. I specialize in SEO, content strategy, audience analysis, and performance tracking. I enjoy combining data-driven analysis with creative marketing execution to drive real, measurable growth for businesses. I have hands-on experience developing SEO strategies, conducting competitor analyses, and leveraging AI tools to automate and enhance marketing efforts. My past roles have also given me strong skills in stakeholder management and business development, making me versatile and effective in achieving marketing goals.…Hi, I'm Vish, a results-driven digital marketing professional transitioning from a background in category management. I specialize in SEO, content strategy, audience analysis, and performance tracking. I enjoy combining data-driven analysis with creative marketing execution to drive real, measurable growth for businesses. I have hands-on experience developing SEO strategies, conducting competitor analyses, and leveraging AI tools to automate and enhance marketing efforts. My past roles have also given me strong skills in stakeholder management and business development, making me versatile and effective in achieving marketing goals.

Vish

Digital Marketer, SEO Expert, Marketing Strategist, +1

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Hi, I'm Vish, a results-driven digital marketing professional transitioning from a background in category management. I specialize in SEO, content strategy, audience analysis, and performance tracking. I enjoy combining data-driven analysis with creative marketing execution to drive real, measurable growth for businesses. I have hands-on experience developing SEO strategies, conducting competitor analyses, and leveraging AI tools to automate and enhance marketing efforts. My past roles have also given me strong skills in stakeholder management and business development, making me versatile and effective in achieving marketing goals.…Hi, I'm Vish, a results-driven digital marketing professional transitioning from a background in category management. I specialize in SEO, content strategy, audience analysis, and performance tracking. I enjoy combining data-driven analysis with creative marketing execution to drive real, measurable growth for businesses. I have hands-on experience developing SEO strategies, conducting competitor analyses, and leveraging AI tools to automate and enhance marketing efforts. My past roles have also given me strong skills in stakeholder management and business development, making me versatile and effective in achieving marketing goals.

Available to hire

Hi, I’m Vish, a results-driven digital marketing professional transitioning from a background in category management. I specialize in SEO, content strategy, audience analysis, and performance tracking. I enjoy combining data-driven analysis with creative marketing execution to drive real, measurable growth for businesses.

I have hands-on experience developing SEO strategies, conducting competitor analyses, and leveraging AI tools to automate and enhance marketing efforts. My past roles have also given me strong skills in stakeholder management and business development, making me versatile and effective in achieving marketing goals.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Category Manager / Buyer at New World Wigram

June 30, 2025 - August 1, 2025

Conducted advanced data analysis using SAP S4/Hana to identify growth opportunities and convert them into actionable insights, driving an 8% gross profit increase YTD and 3% higher sales compared to competitors. Leveraged data and customer insights to drive a 7% uplift in average order value and 12% increase in subcategory profitability through strategic assortment and pricing. Utilized customer personas and spend patterns to customize product ranging. Led vendor negotiations, reducing procurement costs by 12% and increasing customer retention with tailored offers. Managed forecasting, budgeting, and performance reporting across 1,000+ SKUs, resulting in reduced out of stocks and increased customer retention. Collaborated with marketing teams to execute omnichannel promotion strategies.

Digital Marketing Specialist at Self-Directed Projects

January 1, 2025 - Present

Developed a data-driven SEO growth strategy focusing on improving organic traffic through technical SEO audits, keyword mapping, and content planning using Ahrefs, Google Pagespeed Insights, and other SEO tools. Conducted detailed competitor gap analysis and mapped target keywords to SERP intent to enhance search visibility. Outlined on-page SEO best practices to support scalable growth strategies. Simulated performance tracking using GA4 and applied CRO concepts to improve conversions on sample pages. Designed campaign frameworks for social media, incorporating audience segmentation and content funnel planning. Used AI tools to automate parts of keyword shortlisting, content and visual generation.