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I'm an experienced Communication and Branding Specialist with 8 years of expertise in digital community management, influencer partnerships, and brand storytelling. I have a proven track record of leading multi-channel campaigns that increased brand awareness, engagement, and customer sentiment. Skilled in connecting brands with audiences through data-driven strategies and creative execution. I'm passionate about creative storytelling, strategic thinking, and building genuine connections between brands and communities. My work is driven by curiosity for digital culture, content trends, and the evolving creator economy. I thrive in collaborative environments, enjoy learning about emerging technologies like Web3, and find inspiration through travel, cross-cultural experiences, and visual arts.…I'm an experienced Communication and Branding Specialist with 8 years of expertise in digital community management, influencer partnerships, and brand storytelling. I have a proven track record of leading multi-channel campaigns that increased brand awareness, engagement, and customer sentiment. Skilled in connecting brands with audiences through data-driven strategies and creative execution. I'm passionate about creative storytelling, strategic thinking, and building genuine connections between brands and communities. My work is driven by curiosity for digital culture, content trends, and the evolving creator economy. I thrive in collaborative environments, enjoy learning about emerging technologies like Web3, and find inspiration through travel, cross-cultural experiences, and visual arts.

Vitor Tavares

Community Manager, Content Creator, Brand Strategist, +2

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I'm an experienced Communication and Branding Specialist with 8 years of expertise in digital community management, influencer partnerships, and brand storytelling. I have a proven track record of leading multi-channel campaigns that increased brand awareness, engagement, and customer sentiment. Skilled in connecting brands with audiences through data-driven strategies and creative execution. I'm passionate about creative storytelling, strategic thinking, and building genuine connections between brands and communities. My work is driven by curiosity for digital culture, content trends, and the evolving creator economy. I thrive in collaborative environments, enjoy learning about emerging technologies like Web3, and find inspiration through travel, cross-cultural experiences, and visual arts.…I'm an experienced Communication and Branding Specialist with 8 years of expertise in digital community management, influencer partnerships, and brand storytelling. I have a proven track record of leading multi-channel campaigns that increased brand awareness, engagement, and customer sentiment. Skilled in connecting brands with audiences through data-driven strategies and creative execution. I'm passionate about creative storytelling, strategic thinking, and building genuine connections between brands and communities. My work is driven by curiosity for digital culture, content trends, and the evolving creator economy. I thrive in collaborative environments, enjoy learning about emerging technologies like Web3, and find inspiration through travel, cross-cultural experiences, and visual arts.

Available to hire

I’m an experienced Communication and Branding Specialist with 8 years of expertise in digital community management, influencer partnerships, and brand storytelling. I have a proven track record of leading multi-channel campaigns that increased brand awareness, engagement, and customer sentiment. Skilled in connecting brands with audiences through data-driven strategies and creative execution.

I’m passionate about creative storytelling, strategic thinking, and building genuine connections between brands and communities. My work is driven by curiosity for digital culture, content trends, and the evolving creator economy. I thrive in collaborative environments, enjoy learning about emerging technologies like Web3, and find inspiration through travel, cross-cultural experiences, and visual arts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Community Manager at Gringo (Corpay’s Company)

November 1, 2021 - Present

Lead strategic planning and execution of multi-channel brand campaigns, increasing brand awareness by over 17% year-over-year and achieving top-of-mind position in the category. Built and scaled a digital community of over 15,000 drivers, boosting monthly active engagement by 20%. Developed and led brand ambassador programs aligned with core brand values, driving 9% growth in user-generated content (UGC). Managed influencer recruitment and partnerships, negotiating contracts that optimized ROI by 13% per campaign. Co-created content calendars and provided strategic insights that reduced campaign production time by 20%. Maintained and evolved the brand’s tone of voice across all digital touchpoints, achieving a 15-point NPS improvement in customer sentiment.

Community Manager at Mutato (WPP Group)

October 1, 2021 - September 4, 2025

Managed Corona Extra’s digital community fostering engagement and achieving a 7% increase in positive sentiment. Coordinated with influencers and content creators supporting campaigns that reached over 12 million impressions. Produced and optimized social media content calendars, improving organic reach by 4%. Led community management and social listening, providing actionable insights that boosted campaign performance by 9%. Oversaw day-to-day community management, improving response time by 11% and boosting follower engagement by 3%. Delivered actionable insights from community data and social listening, directly influencing multiple branding campaigns and increasing campaign effectiveness by 9%.

Community Manager Jr at Sapient Ag2 (Publicis Group)

January 1, 2021 - September 4, 2025

Created content and managed customer interactions across social platforms, improving response quality and boosting engagement by 7%. Supported brand campaigns end-to-end, contributing to 30% growth in brand awareness and measurable improvement in public sentiment by 20 points. Delivered campaign insights through social listening and data analysis, directly enhancing social media performance and community engagement.

Social Media Assistant at ABM Brazil

March 1, 2020 - September 4, 2025

Developed content and creative briefings for social media supporting campaigns with an average engagement rate above 3%. Designed and executed email marketing campaigns with open rates 8% above industry benchmarks. Analyzed performance metrics to optimize digital strategy, reducing cost-per-engagement by 5%. Supported international events and internal communications, enhancing cross-market collaboration and brand consistency.