I'm Vivek Kumar Purty, a designer who loves turning ideas into tangible experiences. I studied fashion at NIFT, spent years on the production floor in Chennai, led the Kurta department at Sabyasachi in Kolkata, and learned to cost and source embroidery. I picked up Tamil and Bengali to keep up with teammates and stakeholders. After learning how things get made, I wanted to learn how they get sold, so I did my master's at NID in Retail Design. Fashion evolved into design for me. I've built an e-commerce site at Future Group, a healthcare app at a startup, B2B enterprise products at Reliance Jio, and now I design flights at MakeMyTrip for millions of users. I still think like a production guy—systems, trade-offs, deadlines—just applied to pixels now.

Vivek Kumar Purty

I'm Vivek Kumar Purty, a designer who loves turning ideas into tangible experiences. I studied fashion at NIFT, spent years on the production floor in Chennai, led the Kurta department at Sabyasachi in Kolkata, and learned to cost and source embroidery. I picked up Tamil and Bengali to keep up with teammates and stakeholders. After learning how things get made, I wanted to learn how they get sold, so I did my master's at NID in Retail Design. Fashion evolved into design for me. I've built an e-commerce site at Future Group, a healthcare app at a startup, B2B enterprise products at Reliance Jio, and now I design flights at MakeMyTrip for millions of users. I still think like a production guy—systems, trade-offs, deadlines—just applied to pixels now.

Available to hire

I’m Vivek Kumar Purty, a designer who loves turning ideas into tangible experiences. I studied fashion at NIFT, spent years on the production floor in Chennai, led the Kurta department at Sabyasachi in Kolkata, and learned to cost and source embroidery. I picked up Tamil and Bengali to keep up with teammates and stakeholders.

After learning how things get made, I wanted to learn how they get sold, so I did my master’s at NID in Retail Design. Fashion evolved into design for me. I’ve built an e-commerce site at Future Group, a healthcare app at a startup, B2B enterprise products at Reliance Jio, and now I design flights at MakeMyTrip for millions of users. I still think like a production guy—systems, trade-offs, deadlines—just applied to pixels now.

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Language

Tamil
Intermediate
Bengali
Intermediate
English
Fluent
Hindi
Fluent

Work Experience

UX Designer II at MakeMyTrip
July 1, 2025 - Present
Designing booking and post-trip experiences for 50M+ monthly flight searches. Improved key metrics such as fare family upgrade (+3%) and meal attachment rate (+7%).
Product Designer at Reliance Jio Enterprise
November 2, 2022 - July 2, 2025
Research & design of enterprise products: i) B2B - Jio Sales CRM with 50+ modular components and drag-and-drop pipelines serving 10K+ enterprise sales reps; ii) B2B2C - Jio EasyPhone onboarding post-sale used by 100+ retail partners.
UI / UX Designer at Evercons Technology Pvt. Ltd.
April 1, 2022 - October 1, 2022
Redesigning V-chek: Health monitoring App.
UI / UX Designer at Future Group
October 2, 2021 - March 2, 2022
Designed apparel e-commerce website Kingdom Of White.
Sr. Production Associate at Sabyasachi Couture
February 20, 2018 - March 20, 2019
Production role involving Kurtas, costing new-season collections, and embroidery sourcing.
Production Executive at Evolv Clothing Pvt. Ltd.
June 20, 2016 - February 20, 2018
Production coordination and vendor management to ensure on-time delivery.
UX Designer at Make MyTrip
July 1, 2025 - Present
Designing booking and post-trip experiences for 50M+ monthly flight searches. Improved metrics including fare family upgrade and meal attachment rate.
UI/UX Designer at Evercons Technology Pvt. Ltd.
April 1, 2022 - October 1, 2022
Redesigning V-chek: Health monitoring App.
UI/UX Designer at Future Group
October 2, 2021 - March 2, 2022
Designing Apparel e-commerce website Kingdom Of White.

Education

Master in Design for Retail Experience at National Institute of Design
January 1, 2019 - January 1, 2022
Bachelor of Fashion Technology at National Institute of Fashion Technology
January 1, 2012 - January 1, 2016
Master in Design for Retail Experience at National Institute of Design Bengaluru
January 1, 2019 - January 1, 2022
Bachelor of Fashion Technology at National Institute of Fashion Technology Mumbai
January 1, 2012 - January 1, 2016

Qualifications

Google UX Certification
January 11, 2030 - May 28, 2026
Design Thinking for Innovation - University of Virginia
January 11, 2030 - May 28, 2026
Interaction Design Specialization - UC San Diego
January 11, 2030 - May 28, 2026
Future Innovation Award - World Bamboo Day
January 1, 2020 - May 28, 2026
Google UX Certification
January 11, 2030 - May 28, 2026
Design Thinking for Innovation
January 11, 2030 - May 28, 2026

Industry Experience

Retail, Software & Internet, Travel & Hospitality, Telecommunications, Manufacturing, Professional Services