I’m Vivek Kumar Purty, a designer who loves turning ideas into tangible experiences. I studied fashion at NIFT, spent years on the production floor in Chennai, led the Kurta department at Sabyasachi in Kolkata, and learned to cost and source embroidery. I picked up Tamil and Bengali to keep up with teammates and stakeholders.
After learning how things get made, I wanted to learn how they get sold, so I did my master’s at NID in Retail Design. Fashion evolved into design for me. I’ve built an e-commerce site at Future Group, a healthcare app at a startup, B2B enterprise products at Reliance Jio, and now I design flights at MakeMyTrip for millions of users. I still think like a production guy—systems, trade-offs, deadlines—just applied to pixels now.
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