Vivek Kumar Purty
I'm Vivek Kumar Purty, a designer who loves turning ideas into tangible experiences.
About
I’m Vivek Kumar Purty, a designer who loves turning ideas into tangible experiences. I studied fashion at NIFT, spent years on the production floor in Chennai, led the Kurta department at Sabyasachi in Kolkata, and learned to cost and source embroidery. I picked up Tamil and Bengali to keep up with teammates and stakeholders.
After learning how things get made, I wanted to learn how they get sold, so I did my master’s at NID in Retail Design. Fashion evolved into design for me. I’ve built an e-commerce site at Future Group, a healthcare app at a startup, B2B enterprise products at Reliance Jio, and now I design flights at MakeMyTrip for millions of users. I still think like a production guy—systems, trade-offs, deadlines—just applied to pixels now.
- 7 years' experience
- Joined May 2026
Skills· 8
Languages
- TamilIntermediate
- BengaliIntermediate
- EnglishFluent
- HindiFluent
Industry experience
- Retail
- Software & Internet
- Travel & Hospitality
- Telecommunications
- Manufacturing
- Professional Services
Work experience· 9 roles
Designing booking and post-trip experiences for 50M+ monthly flight searches. Improved metrics including fare family upgrade and meal attachment rate.
Designing booking and post-trip experiences for 50M+ monthly flight searches. Improved key metrics such as fare family upgrade (+3%) and meal attachment rate (+7%).
Research & design of enterprise products: i) B2B - Jio Sales CRM with 50+ modular components and drag-and-drop pipelines serving 10K+ enterprise sales reps; ii) B2B2C - Jio EasyPhone onboarding post-sale used by 100+ retail partners.
Education
Certifications and awards· 6
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