Managed Google Ads Search and Shopping campaigns to drive high-quality leads and conversions; optimized PPC campaigns to improve CTR, ROAS, and conversion rates; resolved tracking issues, policy disapprovals, and performance drops; supported SEO initiatives and social media marketing; worked with CRM tools including ZOHO and Deskera; used analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Hootsuite, Hotjar, Trello, Yoast SEO, Rank Math.

Digital Marketing Analyst at Instrukart Holdings

October 1, 2021 - March 1, 2023

Executed SEO, PPC, social media, email, and content marketing strategies; increased organic traffic by 40% and leads by 25% within six months; conducted keyword research and competitor analysis; used analytics and automation platforms for campaign optimization; managed WordPress corrections and SEO-optimized product uploads.

Street View Photographer & Trainee Digital Marketing Analyst at Xpert Net Technologies

January 1, 2020 - May 1, 2021

Managed social media content creation and scheduling using Hootsuite; captured Google Street View and 360-degree imagery for clients; supported digital marketing execution.

Portrait Photographer at Lakme Academy

September 1, 2019 - December 1, 2019

Delivered professional portrait photography services; managed client relationships and creative direction.

Performance Marketing Analyst (Senior Social Media Focus) at Instrukart Holdings

September 1, 2023 - December 1, 2025

Led end-to-end paid social media campaigns across Meta and LinkedIn with monthly budgets. Improved average CTR by 28% through audience refinement and creative A/B testing. Reduced cost per lead (CPL) by 22% by optimizing bidding strategies and retargeting funnels. Increased qualified lead generation by 35% quarter-over-quarter. Designed and executed full-funnel campaigns to improve conversion rates. Analyzed performance metrics including CTR, CPL, CPA, and ROAS using Meta Ads Manager and Google Analytics. Coordinated with content and design teams to deliver high-performing, brand-aligned creatives. Presented campaign insights and optimization recommendations to management.