I am a Senior UI/UX Designer with over 10 years of experience creating intuitive, scalable digital products, with a strong focus on AI-driven UX and human-AI interaction. I specialize in data-driven, adaptive interfaces and AI-powered personalization across web and mobile platforms, translating complex ML concepts into user-friendly experiences, upholding ethical AI principles, and collaborating across product, design, and engineering to deliver measurable improvements in engagement and outcomes.

VivekanandanR

I am a Senior UI/UX Designer with over 10 years of experience creating intuitive, scalable digital products, with a strong focus on AI-driven UX and human-AI interaction. I specialize in data-driven, adaptive interfaces and AI-powered personalization across web and mobile platforms, translating complex ML concepts into user-friendly experiences, upholding ethical AI principles, and collaborating across product, design, and engineering to deliver measurable improvements in engagement and outcomes.

Available to hire

I am a Senior UI/UX Designer with over 10 years of experience creating intuitive, scalable digital products, with a strong focus on AI-driven UX and human-AI interaction.

I specialize in data-driven, adaptive interfaces and AI-powered personalization across web and mobile platforms, translating complex ML concepts into user-friendly experiences, upholding ethical AI principles, and collaborating across product, design, and engineering to deliver measurable improvements in engagement and outcomes.

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Work Experience

Senior UI/UX Designer at Matrimony.com Pvt Ltd
October 1, 2023 - Present
Led end-to-end UI/UX design lifecycle for key products, translating requirements into comprehensive wireframes and flows. Conducted user research and usability testing to inform design decisions, and delivered pixel-perfect UI for native iOS, Android, and responsive web platforms. Maintained and enhanced the central Design System and component library, improving design efficiency and cross-platform consistency. Collaborated with Product Managers and Engineering to translate requirements into robust, functional UIs and applied strong visual design to support brand identity through logos, banners, and digital marketing materials. Key projects included Bharat Matrimony (app & desktop), MatchAstro (app & desktop), AstroFreeChat (app), Matrimony Biodata Maker (app), and EliteMatrimony (desktop).
UI Designer & Team Lead at GP GLOBAL Pvt Ltd
April 1, 2022 - October 1, 2023
Served as Team Lead for the design unit, overseeing project workloads, providing mentorship, and managing team delivery. Drove structural design by creating detailed wireframes and high-fidelity prototypes for both mobile applications and web pages. Conducted user research to gather insights, directly informing new product features. Developed engaging social media posters to support marketing campaigns and enhance brand visibility. Managed project communications and mail handling.
Graphic Designer & PRO at VLBJ College of Arts & Science
October 1, 2019 - April 1, 2022
Designed social media posters and logo & layout design. Developed infographic design and typography for college materials. Managed printing design and mail handling for the department.
Senior Graphic Designer at PERSONIV
October 1, 2015 - September 1, 2019
Spearheaded daily design work in a small but prolific firm. Collaborated on layouts and images for online content. Facilitated team meetings to increase revenue for clients and supported multiple design projects with timely delivery.

Education

MCA at PSG College of Arts & Science, Coimbatore
January 1, 2011 - January 1, 2014
BCA at VLB Janakiammal College of Arts & Science, Coimbatore
January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment