Available to hire
My specializations include strategic product and service design, aimed at creating purposeful, impactful, and delightful solutions. I understand the business goal and language. My diverse background has given me a deep understanding of multicultural contexts in innovation-based projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
German
Intermediate
Indonesian
Fluent
Work Experience
Innovation Manager at AX1 GmbH (AX1 Medical Consulting)
September 1, 2025 - October 1, 2025Led the development of 3 new compliance services products and supported international expansion. Integrated Service Design, Brand Design, and UX to improve user experience and market fit. Implemented a quarterly KPI matrix and restructured the team, boosting productivity by up to 61% and aligning work with strategic goals. Conducted market research and user testing with over 50 participants to ensure data-driven, user-centric solutions.
Senior Service Designer Consultant at HUME Design Consultancy
August 1, 2023 - October 1, 2025Led a service design project achieving 90% client satisfaction; drove the implementation of service strategy among C-level executives, resulting in 12-15% quarterly growth. Delivered impactful Customer Journey Maps and behaviorally-informed service recommendations to align business strategies with user needs. Led 4 design workshops and developed over 10 workshop tools, increasing client retention for consulting services by 75%.
Brand Designer at PHYSEE Technologies B.V. (now EDGE Technologies BV)
October 1, 2022 - October 1, 2025Developed and executed a comprehensive design strategy based on two months of market & user research, establishing the brand foundation. Led a re-branding project for web and mobile applications and services, resulting in a 22% increase in client engagements in a quarter. Created compelling storylines for stakeholder presentations, demo videos, and product prototypes, contributing to 3 new client acquisitions.
Junior Experience Designer Consultant at Mirum Agency (Acquired by WPP /VMLY&R)
March 1, 2019 - October 1, 2025Designed and delivered user journeys, service blueprints, and MVP prototypes (UX & UI) for three key projects, leveraging behavioral insights to enhance user engagement and improve product functionality. Conducted human-centered design research with 30 participants and synthesized qualitative and quantitative data into actionable insights, personas, and opportunities shaping project strategy.
Innovation Manager at AX1 GmbH (AX1 Medical Consulting)
September 1, 2025 - October 1, 2025Spearheaded the development of 3 new products of compliance services and international expansion. The solutions incorporated Service Design, Brand design, and UX to enhance the user experience and market fit. Designed a quarterly KPI matrix and optimized team structure, leading to up to 61% improvement in team productivity and alignment with strategic business goals. Conducted market research and user testing with over 50 people, ensuring solutions were data-driven and user-centric.
Senior Service Designer Consultant at HUME Design Consultancy
August 31, 2023 - October 1, 2025Led a service design project that achieved a 90% client satisfaction score. Successfully drove the implementation of the service strategy and solutions among C-level executives, resulting in a 12-15% growth in just one quarter. Delivered high-impact Customer Journey Maps and behaviorally-informed service recommendations, enabling clients to align their business strategies with user needs and achieve quantifiable results. Led 4 design workshops and developed over 10 workshop tools that increased client retention for consulting services by 75%.
Brand Designer at PHYSEE Technologies B.V. (now EDGE Technologies BV)
October 31, 2022 - October 1, 2025Developed and executed a comprehensive design strategy based on 2 months of market & user research, creating a foundation for the brand. Led a re-branding project for web and mobile applications, along with services, which resulted in a 22% increase in client engagements in a quarter. Structured compelling storylines for stakeholder presentations, demo videos, and product prototypes, directly leading to 3 new client acquisitions.
Junior Experience Designer Consultant at Mirum Agency (Acquired by VML/WPP)
March 31, 2019 - October 1, 2025Designed and delivered user journeys, service blueprints, and MVP prototypes (UX & UI) for three key projects, leveraging behavioral insights to enhance user engagement and improve product functionality. Conducted human-centered design research with 30 participants to inform and validate design decisions. Synthesized extensive qualitative and quantitative data into actionable insights, personas, and design opportunities that influenced project strategy and client deliverables.
Education
Master of Science - Strategic Product Design at Delft University of Technology (TU Delft)
September 1, 2019 - July 1, 2021Master of Science in Strategic Product Design at Delft University of Technology (TU Delft)
September 1, 2019 - July 1, 2021Qualifications
Hackathon Winner - YES!Delft 2021
January 1, 2021 - October 1, 2025YES!Delft 2021 Hackathon Winner
January 1, 2021 - October 1, 2025TU Delft Student Ambassador
September 1, 2019 - October 1, 2025TU Delft Faculty Student Committee Member
September 1, 2019 - October 1, 2025JLvE Scholarship Awardee
January 1, 2019 - October 1, 2025Industry Experience
Software & Internet, Professional Services, Manufacturing, Media & Entertainment, Education, Financial Services, Life Sciences, Non-Profit Organization, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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