I am a Digital Marketing and Branding Specialist with 9+ years of international experience driving growth through data-driven campaigns, brand strategy, and creative storytelling. Having worked with Deloitte, Nielsen, Humanoo, and Whitecliffe Group, I specialize in digital marketing, SEO, content strategy, and brand development that engage global audiences and deliver measurable results. Experienced in cross-cultural environments, I thrive at the intersection of creativity, strategy, and business impact.

Viviana Galeano-Maya

I am a Digital Marketing and Branding Specialist with 9+ years of international experience driving growth through data-driven campaigns, brand strategy, and creative storytelling. Having worked with Deloitte, Nielsen, Humanoo, and Whitecliffe Group, I specialize in digital marketing, SEO, content strategy, and brand development that engage global audiences and deliver measurable results. Experienced in cross-cultural environments, I thrive at the intersection of creativity, strategy, and business impact.

Available to hire

I am a Digital Marketing and Branding Specialist with 9+ years of international experience driving growth through data-driven campaigns, brand strategy, and creative storytelling.

Having worked with Deloitte, Nielsen, Humanoo, and Whitecliffe Group, I specialize in digital marketing, SEO, content strategy, and brand development that engage global audiences and deliver measurable results. Experienced in cross-cultural environments, I thrive at the intersection of creativity, strategy, and business impact.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Advanced

Work Experience

Senior Marketing Manager at Whitecliffe Group (Berlin International University of Applied Sciences)
January 1, 2023 - Present
Led digital marketing initiatives for the rebranding and growth of the Berlin International University of Applied Sciences; ensured brand consistency across web, social media, and internal communications. Planned and executed multi-channel digital marketing strategies to support brand growth and student recruitment. Managed SEO, SEM, website optimization, and email marketing campaigns through Google Ads and Salesforce. Managed events and branding/design; coordinated with external agencies; led promotion and digital dissemination of university events and initiatives.
Marketing & Branding Specialist at Freelance / Various Clients
January 1, 2020 - December 31, 2022
Developed and executed marketing and branding strategies across cross-cultural teams; led content strategy, digital campaigns, and external stakeholder engagement. Strengthened brand awareness through social media and targeted communications; supported student recruitment and partnerships.

Education

Generative AI II Course at Berlin, Germany
January 11, 2030 - July 1, 2026
Master in International Marketing and Media Management at HMKW University of Media, Communication and Economics, Berlin, Germany
January 1, 2020 - January 1, 2022
Bachelor in Marketing and Communications at Pontificia Universidad Javeriana, Bogota, Colombia
January 1, 2011 - January 1, 2015
Exchange Semester - Brand Management & International Consumer Behavior at Leibniz University Hannover
January 1, 2014 - December 31, 2014

Qualifications

Generative AI II Course
January 11, 2030 - July 1, 2026

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services, Other