I’m a multi-skilled TV and digital content leader with a track record of guiding end-to-end productions from planning to on-air delivery. I’ve led live sports broadcasts, built cross-functional teams, and steered content programs across sports, hospitality, retail, and jewelry sectors. I thrive on turning creative ideas into structured, high-quality outputs while delivering tangible growth. I love collaborating with both creative and technical teams, leveraging AI-assisted tools to scale content, and maintaining a sharp focus on quality and impact. I’m always exploring new storytelling formats and emerging technologies to keep content fresh and effective.

Flo Deijs

I’m a multi-skilled TV and digital content leader with a track record of guiding end-to-end productions from planning to on-air delivery. I’ve led live sports broadcasts, built cross-functional teams, and steered content programs across sports, hospitality, retail, and jewelry sectors. I thrive on turning creative ideas into structured, high-quality outputs while delivering tangible growth. I love collaborating with both creative and technical teams, leveraging AI-assisted tools to scale content, and maintaining a sharp focus on quality and impact. I’m always exploring new storytelling formats and emerging technologies to keep content fresh and effective.

Available to hire

I’m a multi-skilled TV and digital content leader with a track record of guiding end-to-end productions from planning to on-air delivery. I’ve led live sports broadcasts, built cross-functional teams, and steered content programs across sports, hospitality, retail, and jewelry sectors. I thrive on turning creative ideas into structured, high-quality outputs while delivering tangible growth.

I love collaborating with both creative and technical teams, leveraging AI-assisted tools to scale content, and maintaining a sharp focus on quality and impact. I’m always exploring new storytelling formats and emerging technologies to keep content fresh and effective.

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Experience Level

Intermediate

Language

English
Fluent
Latvian
Advanced
Russian
Advanced

Work Experience

Head of Content at SEO Brothers LV
January 1, 2024 - January 1, 2026
Managed 4 parallel marketing and content projects across industries, including hospitality and jewelry. Scaled Instagram from 50,000 to 100,000 followers within 12 months, generating over 50M total views with 95%+ organic reach. Led content direction from planning to execution, including shooting supervision and production scheduling. Recruited and onboarded content specialists; coordinated cross-functional teams; improved workflows and task allocation; managed marketing budgets and monitored project performance. Integrated AI tools into content production, including AI-assisted visuals and concept development.
TV Director at Sportacentrs.com
January 1, 2017 - January 1, 2018
Led live production teams during sports broadcasts; coordinated technical execution under time pressure; distributed responsibilities within crew structure; ensured structured real-time decision-making.
Engineer
January 1, 2022 - January 1, 2023
Managed digital and e-commerce projects from planning to delivery; coordinated developers, designers and business stakeholders; structured timelines, milestones and reporting systems; controlled task distribution and execution; ensured budget compliance and deadline adherence; facilitated communication between technical and non-technical teams.

Education

B.Sc. in Business Psychology at RISEBA
January 11, 2030 - January 1, 2025
Foundations of Project Management at Google Coursera
January 1, 2023 - January 1, 2023
TV Director course at Sportacentrs.com
January 1, 2017 - January 1, 2017

Qualifications

Foundations of Project Management (Google Coursera)
January 1, 2023 - January 1, 2023

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Education