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Hi, I’m Vlad Danceanu, a data-driven digital marketing professional based in Bucharest with international experience across Europe. I’ve led multi-channel campaigns for brands like Dr. Oetker, vidaXL, Unilever and KFC, and I co-founded BornGreen to bring sustainable growth to early-stage ventures. I’m passionate about building strategies that boost engagement, optimize budgets, and drive measurable business results. I thrive on turning insights into action—managing budgets, optimizing conversions, building influencer partnerships, and guiding teams toward measurable results. I’m fluent in fast-paced marketing across markets in SEE and beyond and I enjoy collaborating with cross-functional teams to create compelling digital experiences.…Hi, I’m Vlad Danceanu, a data-driven digital marketing professional based in Bucharest with international experience across Europe. I’ve led multi-channel campaigns for brands like Dr. Oetker, vidaXL, Unilever and KFC, and I co-founded BornGreen to bring sustainable growth to early-stage ventures. I’m passionate about building strategies that boost engagement, optimize budgets, and drive measurable business results. I thrive on turning insights into action—managing budgets, optimizing conversions, building influencer partnerships, and guiding teams toward measurable results. I’m fluent in fast-paced marketing across markets in SEE and beyond and I enjoy collaborating with cross-functional teams to create compelling digital experiences.

Vlad Danceanu

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I’m Vlad Danceanu, a data-driven digital marketing professional based in Bucharest with international experience across Europe. I’ve led multi-channel campaigns for brands like Dr. Oetker, vidaXL, Unilever and KFC, and I co-founded BornGreen to bring sustainable growth to early-stage ventures. I’m passionate about building strategies that boost engagement, optimize budgets, and drive measurable business results. I thrive on turning insights into action—managing budgets, optimizing conversions, building influencer partnerships, and guiding teams toward measurable results. I’m fluent in fast-paced marketing across markets in SEE and beyond and I enjoy collaborating with cross-functional teams to create compelling digital experiences.…Hi, I’m Vlad Danceanu, a data-driven digital marketing professional based in Bucharest with international experience across Europe. I’ve led multi-channel campaigns for brands like Dr. Oetker, vidaXL, Unilever and KFC, and I co-founded BornGreen to bring sustainable growth to early-stage ventures. I’m passionate about building strategies that boost engagement, optimize budgets, and drive measurable business results. I thrive on turning insights into action—managing budgets, optimizing conversions, building influencer partnerships, and guiding teams toward measurable results. I’m fluent in fast-paced marketing across markets in SEE and beyond and I enjoy collaborating with cross-functional teams to create compelling digital experiences.

Available to hire

Hi, I’m Vlad Danceanu, a data-driven digital marketing professional based in Bucharest with international experience across Europe. I’ve led multi-channel campaigns for brands like Dr. Oetker, vidaXL, Unilever and KFC, and I co-founded BornGreen to bring sustainable growth to early-stage ventures. I’m passionate about building strategies that boost engagement, optimize budgets, and drive measurable business results.

I thrive on turning insights into action—managing budgets, optimizing conversions, building influencer partnerships, and guiding teams toward measurable results. I’m fluent in fast-paced marketing across markets in SEE and beyond and I enjoy collaborating with cross-functional teams to create compelling digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Co-founder — Marketing & Management at BornGreen

January 1, 2018 - Present

Managed marketing and communication, ensuring brand growth. Designed graphics, edited videos, and organized events to boost engagement. Developed strategies for customer acquisition and retention. Implemented a localized marketing strategy to drive results.

Digital Marketing Specialist at Dr. Oetker Romania

January 1, 2019 - Present

Developed and executed digital marketing strategies across all product categories. Managed online advertising campaigns and optimized conversions through A/B testing and UX improvements. Analyzed campaign data, providing actionable insights and reports. Coordinated influencer partnerships and local creative agency campaigns. Established, allocated, and managed digital marketing budgets effectively.

Lead Performance Marketing Eastern Europe at vidaXL

January 1, 2023 - Present

Led performance campaigns, ensuring alignment with objectives and efficient budget management. Monitored and optimized webshop KPIs to achieve performance targets. Managed and guided the Eastern European marketing team to meet strategic goals. Initiated new collaborations, expanded the marketing network and contributed to business development initiatives.

Digital Marketing Manager at Sphera Group (KFC, Taco Bell & Pizza Hut)

July 1, 2024 - Present

Develop and execute digital brand strategies to drive growth across channels. Collaborate with brand teams, agencies, and partners to create impactful digital experiences. Monitor and analyze digital campaign performance, optimizing spend and messaging. Identify and integrate emerging trends and technologies to enhance brand ecosystems.