Available to hire
I’m an accomplished and self-motivated professional with 20+ years of experience in premium fashion, lifestyle retail, branding, and wholesale sectors. I’ve held management roles across Amsterdam’s most dynamic locations and I am trusted to uphold Maison and corporate standards while driving sustainable performance through people, service excellence, retail marketing activation, and long-term client relationships.
I’m passionate about crafting standout brand experiences—from team leadership and customer care to PR, marketing, and influencer collaborations—delivering memorable shopping moments across omni-channel channels and B2B partnerships. I enjoy developing teams, elevating storytelling, and turning insights into growth for premium brands.
Experience Level
Language
English
Fluent
Dutch
Advanced
Work Experience
Store Manager at Patrizia Pepe
September 1, 2022 - October 1, 2025Overseeing day-to-day store operations including inventory management, sales transactions, and maintaining a well-presented store. Responsible for staff hiring, coaching, scheduling, and performance evaluations. Drives customer service excellence through staff training, complaint handling, and issue resolution to sustain customer satisfaction. Sets and tracks sales targets, analyzes performance data, and implements strategies to optimize profitability. Manages inventory with regular stock checks and supplier coordination. Develops budgets, monitors expenses, and optimizes store profitability. Leads visual merchandising to create compelling layouts aligned with brand storytelling. Builds strategic partnerships with luxury hotels, influencers, and local media to boost brand visibility. Plans VIP events and in-store experiences to attract qualified leads and convert them into long-term brand ambassadors. Reports store performance, sales figures, and inventory to regional management, shapi
Shop Manager at Michael Kors / De Bijenkorf
January 1, 2017 - January 1, 2022Analyzed weekly performance, produced actionable reports, and implemented retail strategies to meet weekly objectives. Trained team on seasonal product knowledge and brand storytelling to outperform competition. Developed and influenced talents through constructive feedback and delegated leadership. Oversaw operational KPIs, strategic planning, and performance management. Enhanced customer experience to foster loyalty and CRM-driven growth. Managed store visuals and presentation to highlight seasonal collections and brand identity. Collaborated with De Bijenkorf’s RP team to optimize store sales and sustain long-term relationships. Drove omni-channel customer experiences to improve retention and lifetime value. Relocated two Shop-in-Shop concepts within De Bijenkorf (FTW & Acc).
Luxury Brand Ambassador at Lagardére Travel Retail
January 1, 2016 - January 1, 2017Partnered with internal and external colleagues to build brand and product knowledge expertise. Used strong communication to translate and transfer right messages to support management in curating product categories. Demonstrated entrepreneurial mindset by innovating and implementing out-of-the-box solutions to maximize team productivity. Delivered premium customer service with an understanding of the traveler profile.
Supervisor at Zadig et Voltaire
January 1, 2015 - January 1, 2016Launched a new lifestyle store in The Hague. Drove store sales beyond annual targets and increased brand presence in the new location. Trained team members in customer service and product knowledge. Supported senior management in optimizing store performance and operations.
PR & Marketing at AYS Fashion PR and Consultancy (B2B)
January 1, 2014 - January 1, 2015Reached out to influencers to boost product and brand visibility online and offline. Developed promotional events and newsletters to clients. Drove traffic to the website through content and celebrity marketing. Supported customer service and online sales. Built relationships with VIP clients and expanded the client database.
Assistant Manager at Gaastra
January 1, 2013 - January 1, 2014Assisted in store leadership at Schiphol Plaza Airport. Contributed to daily operations, inventory management, and customer service while supporting senior managers with sales targets and team development.
Sales & Marketing at W.E.F Fashion Tech-Acc
January 1, 2012 - January 1, 2013Drove sales and marketing initiatives for B2C channels, contributed to brand presence, and supported promotional activities to boost customer engagement.
Assistant Manager at Tally Weijl
January 1, 2010 - January 1, 2012Led store operations in The Hague, focusing on sales, customer service, and team development to meet KPIs and store targets.
Sales Assistant at reverse Brands (Zara, Massimo Dutti, etc.)
January 1, 2003 - January 1, 2010Supported sales floor operations, assisted customers, and contributed to merchandising and inventory tasks across multiple brands.
Education
Growth Tribe Data Fundamentals at Growth Tribe
January 1, 2002 - January 30, 2026Management in Fashion and Luxury Companies at Bocconi University
January 1, 2019 - January 30, 2026BA in International Communications Management at The Hague University
January 1, 2009 - January 30, 2026Administration (College – ROC) at ROC – Amsterdam
January 1, 2007 - January 30, 2026Labour Market Qualified Assistant at Haarlem College
January 1, 2007 - January 30, 2026Qualifications
Industry Experience
Retail, Professional Services, Media & Entertainment, Travel & Hospitality, Wholesale & Distribution
Experience Level
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