I am a dedicated and approachable Lead Generation and Digital Marketing Specialist who enjoys helping businesses connect with the right customers. I have worked with teams across different countries and industries, gaining experience in lead generation, digital campaigns, market research, and customer support. I enjoy working with tools like HubSpot, Google Analytics, SEMrush, Canva, Apollo.io, and Hunter.io, and I am always looking for smart, data-driven ways to help businesses grow.

Vukosi Mashaba

I am a dedicated and approachable Lead Generation and Digital Marketing Specialist who enjoys helping businesses connect with the right customers. I have worked with teams across different countries and industries, gaining experience in lead generation, digital campaigns, market research, and customer support. I enjoy working with tools like HubSpot, Google Analytics, SEMrush, Canva, Apollo.io, and Hunter.io, and I am always looking for smart, data-driven ways to help businesses grow.

Available to hire

I am a dedicated and approachable Lead Generation and Digital Marketing Specialist who enjoys helping businesses connect with the right customers. I have worked with teams across different countries and industries, gaining experience in lead generation, digital campaigns, market research, and customer support. I enjoy working with tools like HubSpot, Google Analytics, SEMrush, Canva, Apollo.io, and Hunter.io, and I am always looking for smart, data-driven ways to help businesses grow.

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Language

English
Fluent

Work Experience

Lead Generation Manager at Ramsey Holiday Lights
August 1, 2024 - Present
Sourced and engaged potential business clients using Apollo.io and Hunter.io. Created outreach campaigns and designed branded visuals using Canva. Worked closely with sales and marketing teams to manage follow-ups and improve response rates. Reviewed data and made adjustments to increase engagement.
Digital Campaign Strategist at Shack Shine & Christmas Brothers
August 1, 2024 - Present
Designed and executed LSA campaigns for Christmas light installation services, ensuring compliance with Google’s verification process and maximizing call conversions. Integrated LSAs with CRM systems to track and convert leads into paying clients.
Senior Market Researcher at Alvarez Power Washing
August 1, 2024 - Present
Led research projects to help guide sales and marketing efforts. Used Excel and competitor analysis tools to spot trends and opportunities. Shared insights and reports to help the team make informed decisions.
Junior Digital Marketing Manager at Azure Flask
January 1, 2019 - January 1, 2021
Ran social media campaigns using tools like Hootsuite and Buffer. Created and managed Google Ads. Improved website ranking with SEO tools like Google Analytics and SEMrush. Made content for blogs, social media, and ads.
Brand Ambassador at Brandpros Live+
June 1, 2017 - November 1, 2018
Promoted products to increase brand awareness. Organized and participated in brand events. Provided excellent customer service. Demonstrated products to customers. Collected customer feedback.

Education

Digital Marketing at Google Digital School
January 1, 2020 - January 1, 2024
Systems Development at Boston City Campus & Business College
January 1, 2020 - January 1, 2020
Advanced Computer Skills at Microsoft Imagine Academy
January 1, 2020 - January 1, 2020
Matric at Jeppe High School For Boys
January 1, 2015 - January 1, 2015

Qualifications

Digital Ad Expert
January 1, 2024 - March 20, 2026