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I’m Wendy Moore, a market disruptor and business transformer with a strong foundation in the psychology of marketing and behavioral sciences. Over the years I’ve led marketing communications, branding, copywriting and customer experience initiatives across B2B and B2C contexts, helping franchise, retail, manufacturing, financial, technology and other sectors achieve sustainable growth. I excel at identifying customer motivators, building diverse teams, and turning insights into actionable tactics across traditional, digital and emerging media. As a consultant and marketing leader, I mentor businesses to reframe their stories, develop go-to-market strategies, and drive revenue. I collaborate with senior leadership to navigate regulations, craft thought-leadership concepts, and deliver Creative that resonates with external audiences while strengthening internal storytelling and alignment.…I’m Wendy Moore, a market disruptor and business transformer with a strong foundation in the psychology of marketing and behavioral sciences. Over the years I’ve led marketing communications, branding, copywriting and customer experience initiatives across B2B and B2C contexts, helping franchise, retail, manufacturing, financial, technology and other sectors achieve sustainable growth. I excel at identifying customer motivators, building diverse teams, and turning insights into actionable tactics across traditional, digital and emerging media. As a consultant and marketing leader, I mentor businesses to reframe their stories, develop go-to-market strategies, and drive revenue. I collaborate with senior leadership to navigate regulations, craft thought-leadership concepts, and deliver Creative that resonates with external audiences while strengthening internal storytelling and alignment.

Wendy Moore

Marketing Consultant, Marketing Strategist, Brand Strategist, +1

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I’m Wendy Moore, a market disruptor and business transformer with a strong foundation in the psychology of marketing and behavioral sciences. Over the years I’ve led marketing communications, branding, copywriting and customer experience initiatives across B2B and B2C contexts, helping franchise, retail, manufacturing, financial, technology and other sectors achieve sustainable growth. I excel at identifying customer motivators, building diverse teams, and turning insights into actionable tactics across traditional, digital and emerging media. As a consultant and marketing leader, I mentor businesses to reframe their stories, develop go-to-market strategies, and drive revenue. I collaborate with senior leadership to navigate regulations, craft thought-leadership concepts, and deliver Creative that resonates with external audiences while strengthening internal storytelling and alignment.…I’m Wendy Moore, a market disruptor and business transformer with a strong foundation in the psychology of marketing and behavioral sciences. Over the years I’ve led marketing communications, branding, copywriting and customer experience initiatives across B2B and B2C contexts, helping franchise, retail, manufacturing, financial, technology and other sectors achieve sustainable growth. I excel at identifying customer motivators, building diverse teams, and turning insights into actionable tactics across traditional, digital and emerging media. As a consultant and marketing leader, I mentor businesses to reframe their stories, develop go-to-market strategies, and drive revenue. I collaborate with senior leadership to navigate regulations, craft thought-leadership concepts, and deliver Creative that resonates with external audiences while strengthening internal storytelling and alignment.

Available to hire

I’m Wendy Moore, a market disruptor and business transformer with a strong foundation in the psychology of marketing and behavioral sciences. Over the years I’ve led marketing communications, branding, copywriting and customer experience initiatives across B2B and B2C contexts, helping franchise, retail, manufacturing, financial, technology and other sectors achieve sustainable growth. I excel at identifying customer motivators, building diverse teams, and turning insights into actionable tactics across traditional, digital and emerging media.

As a consultant and marketing leader, I mentor businesses to reframe their stories, develop go-to-market strategies, and drive revenue. I collaborate with senior leadership to navigate regulations, craft thought-leadership concepts, and deliver Creative that resonates with external audiences while strengthening internal storytelling and alignment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Nudge Consultant at Freelance

February 1, 2025 - Present

Mentoring and advising various businesses, particularly in healthcare, to discover effective marketing strategies and tactics to reframe the stories. Using behavioral science theory, guiding creative development for external audiences and supporting those stories internally.

Marketing Manager at Hear Well Be Well

February 1, 2022 - February 1, 2025

Developing and implementing marketing strategies; collaborating and guiding senior leadership on marketing regulations and tactical opportunities; developing creative concepts and copywriting for a broad range of audiences. Contributed to record-breaking revenues every quarter since joining the company. Led growth in qualified prospects and earned international recognition for creativity and effectiveness.

Independent brand/digital marketing communications contractor at Independent contractor

January 1, 2020 - January 1, 2022

Supporting a variety of clients with marketing communications needs including copywriting, editing, strategizing, building tactical plans, facilitating brainstorming and problem-solving. Led creative teams across traditional and digital media, building strong brands and enhancing existing ones.

Director of Marketing/Business Leader at Our Clinic

January 1, 2017 - January 1, 2020

Developed and implemented marketing strategies; collaborated with senior leadership on marketing regulations and tactical opportunities; developed concepts and copywriting for broad audiences. Created go-to-market strategies for new products and services based on research and thought leadership.

Independent brand/digital marketing communications contractor at Independent contractor

January 1, 2016 - January 1, 2017

Supported a variety of clients with marketing communications needs including copywriting, editing, strategizing, building tactical plans, facilitating brainstorming and problem-solving. Led creative teams across traditional and electronic media, consulting and creating strong new brands and enhancing existing ones.

Team Lead/Marketing Specialist/Communications Specialist at Great-West Life – Group Retirement Services

January 1, 2011 - January 1, 2016

Led plan member portfolio, developed and updated audience profiles, created marketing communications plans, managed complex projects, mentored marketing team members, produced innovative tools and collateral, and liaised with distribution channels on needs.

Director of innovation, strategic and tactical development at Mormac Brand Re-engineering

January 1, 2007 - January 1, 2011

Team leader for creative direction, copywriting, and brand development across multiple sectors. Conducted consumer and client motivation workshops and led strategic/tactical planning. Served as keynote speaker and author on marketing performance repair for small business.

Senior Marketing Communications Specialist at Sun Life Financial – Group Retirement Services

January 1, 2005 - January 1, 2007

Strategic and tactical development for plan advisor portfolio; copywriting, market research, product launches, website development, budget management, event development and management. Developed an online education tool for advisors, increasing engagement and participation.

Director, Marketing & Communications at Oxford Learning

January 1, 2004 - January 1, 2005

Led marketing and community relations planning; audience motivation and communication implementation; copywriting, brand identity, product launches, media planning and budgeting; coaching and people management.

Media strategist/copywriter/public relations consultant at Link Advertising Inc.

January 1, 1998 - January 1, 2001

Strategic and tactical planning for a broad range of clients, client management, audience profiling, creative development and management, media analysis and event management.

Various short term contract jobs at Various

January 1, 2001 - January 1, 2004

Short-term marketing communications projects across multiple clients, including branding, copywriting and media planning.