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I'm the person who owns your brand's world and makes sure everything fits inside it. Proud Egyptian. I bring experience in branding, creative direction, and multi-channel campaigns, building brand identities and guiding teams to tell consistent stories across web, CRM, and social channels while protecting the brand vision. I thrive partnering with marketing, product, and UX teams to shape on-site experiences, campaigns, and earnings-driven storytelling across markets.…I'm the person who owns your brand's world and makes sure everything fits inside it. Proud Egyptian. I bring experience in branding, creative direction, and multi-channel campaigns, building brand identities and guiding teams to tell consistent stories across web, CRM, and social channels while protecting the brand vision. I thrive partnering with marketing, product, and UX teams to shape on-site experiences, campaigns, and earnings-driven storytelling across markets.

Mamood

Creative Director, Art Director, Brand Designer, +2

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I'm the person who owns your brand's world and makes sure everything fits inside it. Proud Egyptian. I bring experience in branding, creative direction, and multi-channel campaigns, building brand identities and guiding teams to tell consistent stories across web, CRM, and social channels while protecting the brand vision. I thrive partnering with marketing, product, and UX teams to shape on-site experiences, campaigns, and earnings-driven storytelling across markets.…I'm the person who owns your brand's world and makes sure everything fits inside it. Proud Egyptian. I bring experience in branding, creative direction, and multi-channel campaigns, building brand identities and guiding teams to tell consistent stories across web, CRM, and social channels while protecting the brand vision. I thrive partnering with marketing, product, and UX teams to shape on-site experiences, campaigns, and earnings-driven storytelling across markets.

Available to hire

Prague, Czechia

I’m the person who owns your brand’s world and makes sure everything fits inside it. Proud Egyptian.

I bring experience in branding, creative direction, and multi-channel campaigns, building brand identities and guiding teams to tell consistent stories across web, CRM, and social channels while protecting the brand vision. I thrive partnering with marketing, product, and UX teams to shape on-site experiences, campaigns, and earnings-driven storytelling across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Advanced

French

Intermediate

Work Experience

Creative Director at Eyerim

January 1, 2024 - December 1, 2025

Led the pan-European creative direction for a major ecommerce brand, defining visual identity and storytelling across markets. Owned and updated brand guidelines (logo, color, typography, imagery) to ensure consistent expression across web, CRM, and paid/social channels. Directed designers, photographers and external agencies on campaign concepts, photo shoots and video content from brief to final assets. Partnered with marketing, product and UX teams to shape on-site experiences, landing pages and CRM flows. Brought a strong focus on Gen Z culture and insights to inform on-brand storytelling.

Creative Director at Foot Shot

January 1, 2016 - January 1, 2023

Built Foot Shot's brand identity from the ground up, including positioning, visual language, tone of voice and storytelling for a fashion/e-commerce environment. Led creative direction for product pages and landing experiences; produced campaign concepts and visuals across online channels. Collaborated with marketing and merchandising to align on-site experiences and promotional content across campaigns.

Creative Director at 11TeamSports

January 1, 2013 - January 1, 2016

Led a digital creative team for a multi-brand sports retailer. Co-developed campaign ideas with marketing and sales, translating concepts into concrete deliverables: homepage takeovers, banners, social content and newsletters. Maintained a strong, consistent visual language across online channels and integrated brand storytelling with product launches.