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Senior Brand Designer specializing in brand identity systems, scalable design systems, and integrated marketing campaigns across non-profit and corporate sectors. With 10+ years of experience, she translates complex business and cultural narratives into impactful visual systems across print, digital, and interactive channels. Known for cross-functional collaboration and brand governance, she leads high-volume campaign delivery with a focus on consistency, accessibility, quality assurance, and on-time execution in fast-paced environments.…Senior Brand Designer specializing in brand identity systems, scalable design systems, and integrated marketing campaigns across non-profit and corporate sectors. With 10+ years of experience, she translates complex business and cultural narratives into impactful visual systems across print, digital, and interactive channels. Known for cross-functional collaboration and brand governance, she leads high-volume campaign delivery with a focus on consistency, accessibility, quality assurance, and on-time execution in fast-paced environments.

WAJEEHA ABBASI

Illustrator, Children’s Book Illustrator, Brand Designer, +3

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Senior Brand Designer specializing in brand identity systems, scalable design systems, and integrated marketing campaigns across non-profit and corporate sectors. With 10+ years of experience, she translates complex business and cultural narratives into impactful visual systems across print, digital, and interactive channels. Known for cross-functional collaboration and brand governance, she leads high-volume campaign delivery with a focus on consistency, accessibility, quality assurance, and on-time execution in fast-paced environments.…Senior Brand Designer specializing in brand identity systems, scalable design systems, and integrated marketing campaigns across non-profit and corporate sectors. With 10+ years of experience, she translates complex business and cultural narratives into impactful visual systems across print, digital, and interactive channels. Known for cross-functional collaboration and brand governance, she leads high-volume campaign delivery with a focus on consistency, accessibility, quality assurance, and on-time execution in fast-paced environments.

Available to hire

Senior Brand Designer specializing in brand identity systems, scalable design systems, and integrated marketing campaigns across non-profit and corporate sectors. With 10+ years of experience, she translates complex business and cultural narratives into impactful visual systems across print, digital, and interactive channels.

Known for cross-functional collaboration and brand governance, she leads high-volume campaign delivery with a focus on consistency, accessibility, quality assurance, and on-time execution in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Brand and Creative Consultant at CareRx Corporation

June 1, 2025 - Present

Led development of corporate brand, sub-brands, and scalable design systems for a regulated pharmacy network across Canada. Managed design intake and delivery while ensuring alignment with brand guidelines, accessibility standards, and regulated communication requirements supporting audiences of 95,000+ Canadians.

Graphic Design and Communications Specialist at CareRx Corporation

September 1, 2020 - May 31, 2025

Planned and executed multi-channel performance-driven marketing campaigns across print, digital, video, social media, education, and a resources portal, targeting long-term care and retirement home staff and residents. Improved user and stakeholder outcomes via increased digital portal usage, and evolved AODA-regulated, multi-site design systems to strengthen brand adoption across 1,700+ employees.

Internal Communications Manager at British Council

January 1, 2019 - March 31, 2020

Managed internal communications for 25,000+ global staff through intranet, newsletters, and digital platforms, ensuring clarity, accessibility, and brand consistency across regions. Designed materials for policy updates, change management, wellbeing, EDI, and crisis communications; supported high-profile brand campaigns and events reaching a global audience of 120,000+. Conducted brand audits, training, and quality assurance as a Global Brand Champion for teams of 1,500+ employees.

Manager, Design and Brand at British Council

May 1, 2016 - December 31, 2018

Delivered 120+ visual identity and creative campaigns across print, digital, and experiential media. Led creative execution and multi-project management with cross-functional teams including designers, photographers, videographers, event managers, and suppliers. Supported brand campaigns and events including the Royal Visit of HRH The Prince and Princess of Wales, Red Arrows Air Show, Women of the World Festival, and British Council Libraries.

Graphic Designer at Ogilvy

January 1, 2013 - February 28, 2014

Designed print and digital below-the-line (BTL) marketing campaigns and assets for consumer-facing brands including Coca-Cola, Mondelez, and British American Tobacco. Collaborated with creative, account, and production teams across multiple concurrent projects, and developed presentation materials and visual concepts for client pitches and campaign rollout across print, TVC, and digital channels.

Freelance Brand Designer and Illustrator

January 1, 2012 - Present

Delivered brand identity systems and illustration-led creative work for global brands (e.g., NASA, Coca-Cola, Red Bull, Ladybird Books, UN Women) across print, digital, web, mobile, and editorial platforms. Produced multi-disciplinary design systems and creative outputs including packaging, editorial, illustration, digital experiences, motion graphics, and experiential installations; coordinated production with external collaborators and studios.