I’m a Shopify eCommerce specialist with 3+ years of hands-on experience managing Shopify storefronts, executing product launches, and driving DTC revenue growth across fashion, beauty, and CPG brands. I excel at storefront optimization, merchandising, CRO, and AOV growth, and I collaborate with performance marketing, email/SMS, creative, and operations teams to ensure DTC strategy aligns with broader channel goals.…

Waliyillahi Ismail (Wally)

5.0 (1 review)

I’m a Shopify eCommerce specialist with 3+ years of hands-on experience managing Shopify storefronts, executing product launches, and driving DTC revenue growth across fashion, beauty, and CPG brands. I excel at storefront optimization, merchandising, CRO, and AOV growth, and I collaborate with performance marketing, email/SMS, creative, and operations teams to ensure DTC strategy aligns with broader channel goals.…

Available to hire

I’m a Shopify eCommerce specialist with 3+ years of hands-on experience managing Shopify storefronts, executing product launches, and driving DTC revenue growth across fashion, beauty, and CPG brands. I excel at storefront optimization, merchandising, CRO, and AOV growth, and I collaborate with performance marketing, email/SMS, creative, and operations teams to ensure DTC strategy aligns with broader channel goals.

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Skills

Experience Level

Klaviyo
Expert
Shopify
Expert
Adobe Photoshop
Expert
Canva
Expert
Product Design
Expert
Web Design
Expert
Adobe Illustrator
Intermediate
Adobe After Effects
Intermediate
Adobe Premiere Pro
Intermediate
CSS
Intermediate
HTML5
Intermediate
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Language

English
Fluent

Work Experience

Shopify eCommerce Specialist & DTC Strategist at Nova Ecom Agency
January 1, 2022 - Present
Managed end-to-end Shopify storefront operations across multiple DTC brands — including product setup, variant configuration, pricing, inventory coordination, and content QA across product pages and collections. Executed product launches and promotional campaigns (seasonal sales and limited-time offers), coordinating with marketing and operations teams to ensure accurate go-live execution. Optimized storefront UX, navigation, and product page layouts to improve conversion rate, reduce bounce rate, and increase AOV — achieving conversion lifts of 40–75% across client accounts. Implemented bundling, upsell logic, and subscription models to grow recurring revenue and AOV. Monitored and reported on key eCommerce metrics — sessions, conversion rate, AOV, and revenue — delivering actionable insights to clients and stakeholders. Integrated and managed Shopify apps for automation, subscription workflows, social proof, and post-purchase experience. Collaborated with performance market

Education

B.Sc. Zoology at Usmanu Danfodiyo University Sokoto
January 11, 2018 - May 13, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Other
    DermiqCare Website Design and Branding
    DermiqCare approached me to design and launch their Shopify store from the ground up. My role involved creating a clean, professional, and conversion-focused online presence that reflects the brand's identity and builds customer trust. For this project, I handled the complete website setup, including store structure, theme customization, branding implementation, product organization, navigation, mobile optimization, and essential Shopify configurations. The goal was to create a seamless shopping experience that makes it easy for customers to discover products and complete their purchases. Services Delivered: Shopify store setup and configuration Custom website design and branding Homepage and key page design Navigation and user experience optimization Product collection organization Mobile responsiveness optimization Trust-building and conversion-focused design Store launch preparation The result was a professional, user-friendly Shopify store designed to support DermigCare's growth and provide customers with a smooth and engaging shopping experience. webdesigner branding graphicdesigner shopify ecommerce…
    DermiqCare Website Design and Branding

    DermigCare Website Design and Branding

    DermigCare approached me to design and launch their Shopify store from the ground up. My role involved creating a clean, professional, and conversion-focused online presence that reflects the brand’s identity and builds customer trust.

    For this project, I handled the complete website setup, including store structure, theme customization, branding implementation, product organization, navigation, mobile optimization, and essential Shopify configurations. The goal was to create a seamless shopping experience that makes it easy for customers to discover products and complete their purchases.

    Services Delivered:
    Shopify store setup and configuration
    Custom website design and branding
    Homepage and key page design
    Navigation and user experience optimization
    Product collection organization
    Mobile responsiveness optimization
    Trust-building and conversion-focused design
    Store launch preparation

    The result was a professional, user-friendly Shopify store designed to support DermigCare’s growth and provide customers with a smooth and engaging shopping experience.