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I’m a Shopify eCommerce specialist with 3+ years of hands-on experience managing Shopify storefronts, executing product launches, and driving DTC revenue growth across fashion, beauty, and CPG brands. I excel at storefront optimization, merchandising, CRO, and AOV growth, and I collaborate with performance marketing, email/SMS, creative, and operations teams to ensure DTC strategy aligns with broader channel goals.…I’m a Shopify eCommerce specialist with 3+ years of hands-on experience managing Shopify storefronts, executing product launches, and driving DTC revenue growth across fashion, beauty, and CPG brands. I excel at storefront optimization, merchandising, CRO, and AOV growth, and I collaborate with performance marketing, email/SMS, creative, and operations teams to ensure DTC strategy aligns with broader channel goals.

Waliyillahi Ismail (Wally)

Designer, Web Designer, eCommerce Developer, +4

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I’m a Shopify eCommerce specialist with 3+ years of hands-on experience managing Shopify storefronts, executing product launches, and driving DTC revenue growth across fashion, beauty, and CPG brands. I excel at storefront optimization, merchandising, CRO, and AOV growth, and I collaborate with performance marketing, email/SMS, creative, and operations teams to ensure DTC strategy aligns with broader channel goals.…I’m a Shopify eCommerce specialist with 3+ years of hands-on experience managing Shopify storefronts, executing product launches, and driving DTC revenue growth across fashion, beauty, and CPG brands. I excel at storefront optimization, merchandising, CRO, and AOV growth, and I collaborate with performance marketing, email/SMS, creative, and operations teams to ensure DTC strategy aligns with broader channel goals.

Available to hire

I’m a Shopify eCommerce specialist with 3+ years of hands-on experience managing Shopify storefronts, executing product launches, and driving DTC revenue growth across fashion, beauty, and CPG brands. I excel at storefront optimization, merchandising, CRO, and AOV growth, and I collaborate with performance marketing, email/SMS, creative, and operations teams to ensure DTC strategy aligns with broader channel goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Shopify eCommerce Specialist & DTC Strategist at Nova Ecom Agency

January 1, 2022 - Present

Managed end-to-end Shopify storefront operations across multiple DTC brands — including product setup, variant configuration, pricing, inventory coordination, and content QA across product pages and collections. Executed product launches and promotional campaigns (seasonal sales and limited-time offers), coordinating with marketing and operations teams to ensure accurate go-live execution. Optimized storefront UX, navigation, and product page layouts to improve conversion rate, reduce bounce rate, and increase AOV — achieving conversion lifts of 40–75% across client accounts. Implemented bundling, upsell logic, and subscription models to grow recurring revenue and AOV. Monitored and reported on key eCommerce metrics — sessions, conversion rate, AOV, and revenue — delivering actionable insights to clients and stakeholders. Integrated and managed Shopify apps for automation, subscription workflows, social proof, and post-purchase experience. Collaborated with performance market