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I am an experienced SEO professional with over 15 years of experience across multiple industries, consistently recognized for performance excellence and meaningful contributions to business success. I am eager to contribute to team success with a clear understanding of the entire SEO process and a commitment to continuous learning so that SEO can be acknowledged as one of the core marketing channels in any business.…I am an experienced SEO professional with over 15 years of experience across multiple industries, consistently recognized for performance excellence and meaningful contributions to business success. I am eager to contribute to team success with a clear understanding of the entire SEO process and a commitment to continuous learning so that SEO can be acknowledged as one of the core marketing channels in any business.

Wandry

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I am an experienced SEO professional with over 15 years of experience across multiple industries, consistently recognized for performance excellence and meaningful contributions to business success. I am eager to contribute to team success with a clear understanding of the entire SEO process and a commitment to continuous learning so that SEO can be acknowledged as one of the core marketing channels in any business.…I am an experienced SEO professional with over 15 years of experience across multiple industries, consistently recognized for performance excellence and meaningful contributions to business success. I am eager to contribute to team success with a clear understanding of the entire SEO process and a commitment to continuous learning so that SEO can be acknowledged as one of the core marketing channels in any business.

Available to hire

I am an experienced SEO professional with over 15 years of experience across multiple industries, consistently recognized for performance excellence and meaningful contributions to business success.

I am eager to contribute to team success with a clear understanding of the entire SEO process and a commitment to continuous learning so that SEO can be acknowledged as one of the core marketing channels in any business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Founder at Scenturica.com

January 1, 2025 - Present

Building an end-to-end business concept for scenturica.com; developing a comprehensive marketing strategy to increase brand visibility; self-motivated and able to work independently and in collaboration with third-party freelancers and SEO tool vendors.

Head of SEO at Bukalapak

January 1, 2022 - December 1, 2024

Lead, plan and manage SEO strategy and efforts to grow incubation and retail product businesses. Design a long-term master plan (1-3 years) with an SEO roadmap, framework, budgeting and impact estimates as a SSOT for internal stakeholders. Collaborate with cross-functional teams to translate marketing and business objectives into effective SEO campaigns; conduct in-depth research & analysis; review technical SEO issues and drive experiments and innovations; socialize SEO importance and mentor stakeholders and teams; manage budget within the team scope.

SEO Lead – Marketplace, Virtual Products & Games at Bukalapak

April 1, 2020 - December 1, 2021

Lead the development and execution of SEO strategies to optimize exposure in search engines; drive on-page optimization projects; collaborate with internal departments to translate objectives into campaigns; coach and mentor the team; manage budget within the team scope.

Central SEO at Traveloka

February 1, 2019 - March 1, 2020

Act as an internal consultant supporting Traveloka BUs; provide quarterly insights via QBR and propose holistic SEO plans; manage site-wide SEO infrastructure through data measurement and platform enhancements; run short- and long-term SEO experiments; brand management in organic search; oversee SEO special projects and training for sister companies.

SEO Lead Indonesia at Traveloka

October 1, 2018 - January 1, 2019

Technical partner for country SEO leads; align on-page and off-page SEO strategies; develop SEO talent; mentor and coach team members; design and implement SEO experiments; plan master strategies for new products.

SEO Lead Accommodation & Lifestyle at Traveloka

April 1, 2017 - September 1, 2018

Technical partner for country SEO PICs; align accommodation SEO strategies and tactics across countries; develop SEO talent; mentor team members; design and implement SEO experiments; create master plans for new accommodation products.

SEO Lead Flight at Traveloka

April 1, 2015 - March 1, 2016

Develop flight SEO strategy and action plans; identify on-page and off-page optimization opportunities; collaborate with stakeholders to define requirements; coordinate and deploy strategy with execution teams; analyze performance and make data-driven decisions; lead Indonesia flight SEO team.

SEO Executive at Traveloka

April 1, 2013 - March 1, 2015

Create master plan for SEO; research and analyze keywords; improve on-page SEO; enhance SERP through off-page SEO; manage relationships with third parties; support online branding campaigns; monitor for negative SEO and increase new customers/leads.

SEO Specialist at Sree International Indonesia

May 1, 2012 - April 1, 2013

Research profitable keywords; improve on-page and off-page SEO optimization.

SEO Optimizer at Aldmic Indonesia

December 1, 2010 - April 1, 2012

Research profitable keywords; improve on-page and off-page SEO optimization.