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Hi, I'm Waqar Fayyaz, a strategic and results-oriented digital marketing professional with over 10 years of experience driving growth through innovative social media strategies, data-driven decision making, and cross-channel campaign execution. Adept at managing social platforms including Instagram, TikTok, Facebook and LinkedIn, I craft content that boosts engagement and brand visibility. I’m experienced in client-facing roles, presenting performance insights and managing stakeholder expectations. Proficient in Canva, CapCut, Adobe Creative Suite, Hootsuite and Meta Business Suite, I bring strong organizational and creative skills to deliver measurable impact.…Hi, I'm Waqar Fayyaz, a strategic and results-oriented digital marketing professional with over 10 years of experience driving growth through innovative social media strategies, data-driven decision making, and cross-channel campaign execution. Adept at managing social platforms including Instagram, TikTok, Facebook and LinkedIn, I craft content that boosts engagement and brand visibility. I’m experienced in client-facing roles, presenting performance insights and managing stakeholder expectations. Proficient in Canva, CapCut, Adobe Creative Suite, Hootsuite and Meta Business Suite, I bring strong organizational and creative skills to deliver measurable impact.

Waqar Fayyaz

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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Hi, I'm Waqar Fayyaz, a strategic and results-oriented digital marketing professional with over 10 years of experience driving growth through innovative social media strategies, data-driven decision making, and cross-channel campaign execution. Adept at managing social platforms including Instagram, TikTok, Facebook and LinkedIn, I craft content that boosts engagement and brand visibility. I’m experienced in client-facing roles, presenting performance insights and managing stakeholder expectations. Proficient in Canva, CapCut, Adobe Creative Suite, Hootsuite and Meta Business Suite, I bring strong organizational and creative skills to deliver measurable impact.…Hi, I'm Waqar Fayyaz, a strategic and results-oriented digital marketing professional with over 10 years of experience driving growth through innovative social media strategies, data-driven decision making, and cross-channel campaign execution. Adept at managing social platforms including Instagram, TikTok, Facebook and LinkedIn, I craft content that boosts engagement and brand visibility. I’m experienced in client-facing roles, presenting performance insights and managing stakeholder expectations. Proficient in Canva, CapCut, Adobe Creative Suite, Hootsuite and Meta Business Suite, I bring strong organizational and creative skills to deliver measurable impact.

Available to hire

Hi, I’m Waqar Fayyaz, a strategic and results-oriented digital marketing professional with over 10 years of experience driving growth through innovative social media strategies, data-driven decision making, and cross-channel campaign execution.

Adept at managing social platforms including Instagram, TikTok, Facebook and LinkedIn, I craft content that boosts engagement and brand visibility. I’m experienced in client-facing roles, presenting performance insights and managing stakeholder expectations. Proficient in Canva, CapCut, Adobe Creative Suite, Hootsuite and Meta Business Suite, I bring strong organizational and creative skills to deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Work Experience

Manager Digital Products at K-Electric

October 1, 2025 - October 1, 2025

Directed the revamp of K-Electric’s website, overseeing UI/UX development, design, and mobile optimization. Led the development of a Generative AI chatbot to improve customer experience and efficiency. Created and implemented digital product roadmaps to enhance user engagement and service performance. Collaborated with IT, cybersecurity, and MarComms teams to align product goals with brand objectives. Managed automated WhatsApp service, serving over 2 million customers with seamless self-service capabilities. Ensured the KE Live mobile app with ongoing feature development, including a Loyalty Program, Referral Program, bilingual interface and optimized UX.

Manager Digital Communications at K-Electric

July 1, 2024 - July 1, 2024

Led social media strategy and execution across Facebook, LinkedIn, TikTok and YouTube, delivering record engagement. Conducted social audits and competitor analysis to refine positioning and improve campaign effectiveness. Developed social-first campaigns, combining creative storytelling with influencer marketing. Managed community engagement, addressing customer queries and building positive brand sentiment. Created and presented performance dashboards using Swydo and Hootsuite, delivering actionable insights. Successfully launched KE’s TikTok account, achieving 16K followers and over 8 million views within a year. Utilized AI-powered tools like Midjourney to create innovative brand visuals and artworks.

Deputy Manager Digital Communications at K-Electric

December 1, 2021 - December 1, 2021

Managed the monthly content calendar, ensuring consistent and timely content delivery. Used Sprout Social and Meltwater for social listening and sentiment analysis to manage brand reputation. Supported campaign planning, post-scheduling and analytics reporting. Collaborated with agencies for creative asset development and campaign execution.

Digital Media Team Lead at Fulcrum

January 1, 2020 - January 1, 2020

Managed digital accounts and led end-to-end social media content planning and execution. Delivered client reports highlighting performance metrics and optimization recommendations. Established a 24/7 social customer care unit, reducing response time to under 5 minutes. Conducted competitor benchmarking and data analysis to guide strategic campaign improvements.