With 25 years' experience in marketing, I’ve worked within — and led — high-performing teams delivering campaigns that drive measurable commercial results. I diagnose challenges quickly, turn insight into action, and continuously test new ways to strengthen reach, relevance, and engagement. My skill set spans digital performance (SEO and PPC) and broader brand marketing, enabling me to build integrated strategies that improve visibility across channels. More recently, I’ve been optimising website content for Google’s Generative AI experiences and LLM-driven discovery (including platforms such as ChatGPT and Perplexity), ensuring brands remain findable, credible, and well-represented in AI-led search journeys.…With 25 years' experience in marketing, I’ve worked within — and led — high-performing teams delivering campaigns that drive measurable commercial results. I diagnose challenges quickly, turn insight into action, and continuously test new ways to strengthen reach, relevance, and engagement. My skill set spans digital performance (SEO and PPC) and broader brand marketing, enabling me to build integrated strategies that improve visibility across channels. More recently, I’ve been optimising website content for Google’s Generative AI experiences and LLM-driven discovery (including platforms such as ChatGPT and Perplexity), ensuring brands remain findable, credible, and well-represented in AI-led search journeys.WWWW…