Stop-a-fly

Stop A Fly was a newly launched Australian product, a 100% Australian-made beverage protector designed for camping, backyard parties, fishing, festivals, and the great outdoors. As a startup entering the market, they needed authentic lifestyle photography that would introduce the brand to their audience and stop the scroll on social media.

The creative direction was inspired by iconic Australian outdoor campaigns - think BCF, Great Northern, XXXX Gold. Real settings, relaxed energy, cold drink in hand. The brief called for images that felt genuinely Australian: dusty, sun-lit, unhurried. The kind of afternoon where a fly in your beer is a real problem worth solving.

Photography was produced for use across Instagram and Facebook to support the brand’s launch phase and build early community engagement.