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Wei Chang

Available to hire

I am Wei Chang, a Swedish automotive designer with over 20 years of experience, managing product development from concept to production in Sweden.

About

I am Wei Chang, a Swedish automotive designer with over 20 years of experience, managing product development from concept to production in Sweden. I specialize in brand-building and leading design teams, blending artistic vision with practical engineering.

My MFA in Transportation Design from Umeå University complements hands-on experience across Volvo, Lynk & Co, Zeekr, and my own WeiStudio. I have a track record of infusing cross-cultural elements, launching new brands and products, and shaping design language that resonates in Europe and China.

  • 21 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • ChineseFluent
  • SwedishIntermediate

Industry experience

  • Manufacturing
  • Transportation & Logistics
  • Professional Services
  • Media & Entertainment
  • Other

More experts in Gothenburg, Sweden

Work experience· 12 roles

Strategic Design Expert, Zeekr Brand Team · Zeekr DesignApr 2022 – Apr 2025 · 3 yrs 1 mo

Led the development and execution of Zeekr's departmental growth strategies, overseeing full-vehicle interior design and pre-research for new models; infused Chinese cultural elements into the design language and elevated modern luxury through storytelling and aesthetics.

Strategic Design Expert · Zeekr Brand Team / ZeekrApr 2022 – Apr 2025 · 3 yrs 1 mo

Led development and execution of departmental growth strategies; oversaw full-vehicle interior design, and drove pre-research for new models; infused Chinese cultural elements into design language, showcased at Zeekr Stockholm flagship; redefined modern luxury through storytelling and aesthetics.

Intercultural Lead · LYNK & CO DesignMar 2017 – Mar 2022 · 5 yrs 1 mo

Coach executive design management in intercultural matters; present design board updates to the CEO and drive core values, ensuring actions become routine practice across the organization.

Intercultural Lead, Design Management · LYNK & CO DesignMar 2017 – Mar 2022 · 5 yrs 1 mo
Head and Founder · WeiStudioMay 2015 – Present · 11 yrs 7 mos
Senior Designer, Advanced Design & Brand · LYNK & CO DesignMar 2015 – Mar 2022 · 7 yrs 1 mo
Design Manager China · Engage & Studio ABJan 2013 – Dec 2014 · 2 yrs
Senior Interior Designer (Consultant) · Volvo Construction EquipmentJan 2010 – Dec 2011 · 2 yrs

Education· 9

Master’s Degree in Transportation Design · Umeå University2002 – 2004
Master’s Degree in Industrial Design · University of Gothenburg2000 – 2002
Bachelor’s Degree in Industrial Design · Tianjin Academy of Fine Arts1993 – 1997
Master of Fine Arts (M.F.A.) in Transportation Design · Umeå University, Sweden2002 – 2004

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