Available to hire
I am Wei Chang, a Swedish automotive designer with over 20 years of experience, managing product development from concept to production in Sweden. I specialize in brand-building and leading design teams, blending artistic vision with practical engineering.
My MFA in Transportation Design from Umeå University complements hands-on experience across Volvo, Lynk & Co, Zeekr, and my own WeiStudio. I have a track record of infusing cross-cultural elements, launching new brands and products, and shaping design language that resonates in Europe and China.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Chinese
Fluent
Swedish
Intermediate
Work Experience
Head and Founder at WeiStudio
May 1, 2015 - PresentConsultation in automotive and industrial design, blending artistic insight with practical vision to turn ideas into thoughtful, aesthetic, and meaningful design solutions.
Strategic Design Expert at Zeekr Brand Team / Zeekr
April 1, 2022 - April 1, 2025Led development and execution of departmental growth strategies; oversaw full-vehicle interior design, and drove pre-research for new models; infused Chinese cultural elements into design language, showcased at Zeekr Stockholm flagship; redefined modern luxury through storytelling and aesthetics.
Intercultural Lead, Design Management at LYNK & CO Design
March 1, 2017 - March 1, 2022Presented Design Board meetings to the CEO in China Hangzhou Bay and Gothenburg; coached the Executive Design Management Team in intercultural matters; helped management embed core values and routines across the organization.
Senior Designer, Advanced Design & Brand at LYNK & CO Design
March 1, 2015 - March 1, 2022Launched development of the ZEEKR 001 and the ZEEKR brand; handled pre-car development and trend forecasting; conducted market research and strategy for upcoming Lynk & Co cars; contributed to brand identity and launch activities.
Design Manager China at Engage & Studio AB
January 1, 2013 - December 31, 2014Explored new markets in China; led and managed the design team to develop products aligned with brand standards and market trends.
Chief Designer Automotive & Industrial Design at Adiga Design / Dacat AB
January 1, 2005 - December 31, 2013Exterior design for Volvo V70 Ambulance for Nilsson Special Vehicles; led exterior design, production design team, CAD modelling and engineering work for an ambulance based on the Volvo V70; project completed in 2009; also contributed to multiple R&D projects across automotive and industrial design.
Senior Interior Designer at Volvo Construction Equipment
January 1, 2010 - December 31, 2011Interior design and development of steering wheel concept for construction equipment.
Interior Designer at Volvo Car Group
March 1, 2005 - December 31, 2007Interior designer for Volvo interior products; collaboration with engineering; produced advanced interior design proposals; designed interior accessories for the V70/XC70 line (launch 2007) and other models.
Strategic Design Expert, Zeekr Brand Team at Zeekr Design
April 1, 2022 - April 1, 2025Led the development and execution of Zeekr's departmental growth strategies, overseeing full-vehicle interior design and pre-research for new models; infused Chinese cultural elements into the design language and elevated modern luxury through storytelling and aesthetics.
Intercultural Lead at LYNK & CO Design
March 1, 2017 - March 1, 2022Coach executive design management in intercultural matters; present design board updates to the CEO and drive core values, ensuring actions become routine practice across the organization.
Senior Interior Designer (Consultant) at Volvo Construction Equipment
January 1, 2010 - December 31, 2011Interior design, development of steering wheel concepts; CAD modeling and engineering collaboration.
Interior Designer (Consultant) at Volvo Car Group
March 1, 2005 - December 31, 2007Interior designer for Volvo interior products; advanced interior design proposals selected for production; designed interior accessories for V70/XC70, S80, XC90, XC60, C30.
Education
Master’s Degree in Transportation Design at Umeå University
January 1, 2002 - January 1, 2004Master’s Degree in Industrial Design at University of Gothenburg
January 1, 2000 - January 1, 2002Bachelor’s Degree in Industrial Design at Tianjin Academy of Fine Arts
January 1, 1993 - January 1, 1997Master of Fine Arts (M.F.A.) in Transportation Design at Umeå University, Sweden
January 1, 2002 - January 1, 2004Master of Industrial Design at University of Gothenburg, Sweden
January 1, 2000 - January 1, 2002Bachelor of Industrial Design at Tianjin Academy of Fine Arts, China
January 1, 1993 - January 1, 1997Master’s Degree in Transportation Design at Umeå University
January 1, 2002 - January 1, 2004Master’s Degree in Industrial Design at University of Gothenburg
January 1, 2000 - January 1, 2002Bachelor’s Degree in Industrial Design at Tianjin Academy of Fine Arts
January 1, 1993 - January 1, 1997Qualifications
Industry Experience
Manufacturing, Transportation & Logistics, Professional Services, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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